| | | 20,000+ Fresh Resumes Monthly | |
|
|
| |
Click here or scroll down to respond to this candidateCandidate's Name , MBA, MS I, WSET I & IISR. SALES DIRECTOR and NATIONAL ACCOUNTSCharleston, SC PHONE NUMBER AVAILABLE EMAIL AVAILABLE LINKEDIN LINK AVAILABLE Distributor Management, National Accounts, Marketing, Account Management and Team Leadership professional in the food & beverage industry. Street Address + years of expertise in driving business development strategies, go-to-market plans, and developing client & distributor partnerships. Lead product launches, brand positioning, category schematics and management to drive growth within on & off premise accounts. Proven track record of driving strategic business plans, sales and marketing campaigns, team training, and process improvements to secure programs and distribution with local and chain accounts. Excels in driving vision, strategy, and execution for product/menu innovation initiatives across diverse product lines while integrating market insights to drive continuous improvement in go-to-market plans and brand positioning. Leverages strong analytical, problem-solving, sales planning and relationship-building skills to build trust-based relationships and drive improvements to pricing strategies and channel communications, resulting in multiple industry awards and recognitions. AREAS OF EXPERTISENational Accounts Distributor Regional Management Executive Leadership Corporate Partnerships Strategic Event Planning Strategic Account Management New Business Development Revenue Growth Strategy Portfolio Management Consultative Sales Fact Based Selling Strategic Partnerships Program Management Customer Relationship Management Distribution Channel Development Pricing Strategy Process Improvement Inventory Management Team Management Training & Development Public Speaking Customer serviceCAREER HIGHLIGHTS Spearheaded the development of robust communication systems and processes for the National Accounts program (covering on- premise, off-premise, airline, and cruise line accounts) at Ferrari-Carano Vineyards and Winery, resulting in 11% business growth. Secured one of Ferrari-Caranos largest-ever on-premise placements (~800 cases per year) with Hilton Hotels while increasing the Kroger distribution footprint and securing national distribution with Cost Plus World Market. Directed all strategic relationships with 40+ HQs of national on-premise chain accounts across the central US (1.3K+ locations) while at Southern Wines and Spirits (SWS), delivering 4.2% growth on $12M in annual sales revenue. Managed Beam Globals on-premise National Account operations in the Southwest region, securing distribution for DeKuyper cordials with Chili's and Dave and Buster's and delivering 3.5% territory growth with 84K net case sales and $4.1M in total sales revenue. Led product development and category optimization initiatives, including launching 3 Presidente Flavored Margaritas with Chilis(Chilis #1 selling margarita) while at Beam and transitioning orange liqueur cocktails from a competitive brand to an in house brand at SWS. Represented Fosters Wine Estates (now Treasury Wine Estates) with 45 national on-premise chain accounts such as Hyatt Hotels, Intercontinental, and Gaylord Hotels, growing Hyatt sales by 15% and increasing business with Gordon Biersch by 44%. Selected as the first female state General Sales Manager for the Diageo/MHUSA Division at Glazers Distributors, managing $43M(332K+ cases) in sales and creating processes, systems, teams, and relationships to drive 18% growth in territory distribution. Drove key industry training initiatives, including Landrys GM Conference, a mixology training for Landrys specialty restaurants, spirit category training for new Mortons Steakhouse openings, and Food & Wine In Balance training for Marriott and Delaware North. PROFESSIONAL EXPERIENCEPresident & Founder Christensen Collections Beverage Group, Charleston, SC & Dallas, TX Nov 2017 to Present Founded and grew a beverage marketing and consulting firm, specializing in marketing a portfolio of smaller production, high-quality, boutique wines, craft spirits, and non-alcohol beverages with on-premise national accounts in the restaurant/hotel industry. Represent client brands such as Gonzalez Byass USA, Vero Water, Two Chicks Cocktails, Rodney Strong Vineyards ( creative projects and training ), Bellissima Wines, Botanic Tonics, and Santa Ramona Winery, managing the end-to-end sales cycle (including RFPs and pricing) with national accounts and general market. Active Texas Real Estate License Jan 2020 to present VP of Sales Eastern Division Iconic Brands USA, Charleston, SC Jan 2022 to Aug 2022 Strategized and executed all sales, marketing, and account management activities for Iconic Brands' wine & spirits portfolio in SC, GA, NC, and VA, with a focus on growing sales/distribution with on-premise, off-premise & national accounts. Cultivated and maintained strategic relationships with new distribution partners such as Empire Distributors and RNDC to rapidly expand distribution across all assigned states.Director of On-Premise National Accounts - US Crimson Wine Group, Dallas, TX Aug 2016 to Jul 2017 Led strategic planning, tactical execution, and day-to-day management of all US on-premise national account relationships, working closely with leadership and regional managers to drive precise, compliant program delivery backed by accurate pricing and forecasts. Achieved placements at Marriott, Renaissance, Omni, Piatti, Il Fornaio, Capital Grill, Eddie V's, Nordstrom's Restaurants, Sage Hospitality, and Truluck's while maintaining placements with Oceanaire, Morton's, Charthouse, and CA Muer. Pioneered the implementation of a new internal and external communication system with the distributor network titled "Crimson Wine Press," in addition to implementing CWG compliance reports for key distributors across corporate programs and mandates. Supported the launch of a new on-premise-only package and pricing strategy for a brand extension (Pine Ridge Chenin Blanc-Viognier), resulting in sales of many new national programs and an additional 3K case sales. Created a national account pricing template for internal sharing across markets, in addition to restructuring pricing across all markets(including control states) to align with the national average. Executive Director of National Accounts - US Ferrari-Carano Vineyards & Winery, Dallas, TX Mar 2015 to Jun 2016 Spearheaded the planning and implementation of account growth strategies, programs, and processes to build and maintain robust relationships with national accounts, including on-premise, off-premise, airline, and cruise line accounts. Devised and implemented a best-in-class communication system that optimized cross-functional communications between the internal sales team, corporate account base, cruise and airline brokers, distributors, and third-party marketing companies. Collaborated with executive leadership to execute go-to-market strategies that successfully positioned nationally available Ferrari- Carano wines with compelling product value propositions and messaging tailored to the needs and concepts of individual accounts. Implemented a national pricing template to facilitate accurate RFPs and precise program delivery while networking with corporate beverage buyers and third party marketing companies to ensure Ferrari-Caranos inclusion in key RFPs. Built relationships based on integrity and brand equity, resulting in national programs with on-premise accounts such as Morton's, Mastro's, Kona Grill, Grimaldi's, Interstate Hotels, Kimpton Hotels, Del Frisco's Grill, Hyatt, Omni Hotels, and Cheesecake Factory. o Featured Ferrari-Carano wines as the exclusive wine partner at NRA's Steelite event hosted at Del Frisco's Steakhouse. o Executed a nationally promoted wine dinner circuit featuring Ferrari-Carano wines at 14 Palm Steakhouse locations. o Earned recognition as a long-time and valued supplier partner at Marriotts national GM meeting in 2016. Corporate Accounts Director - Central US Southern Wine & Spirits (SWS), Dallas, TX Feb 2011 to Mar 2015 Played a key leadership role with responsibility for strategic planning, sales and marketing strategy, category management, and new product development/menu innovation with national on-premise chain accounts across the central US. Oversaw all account management activities with national chain account HQs, including RFP responses, sales presentations, pricing strategy and audits, negotiations, customer support, and supplier relations. Secured BTG, banquet, and cocktail mandates at renowned chains (including TGI Fridays, Chili's, Landrys, Maggiano's, and Omni) by building strong, trust-based account relationships and maintaining robust communication channels across the customer life cycle. o Managed buyer/supplier communications and wine and spirits training for Landrys restaurants, hotels, and casinos. o Planned Mortons and Oceanaires special training and luncheon at Landrys GM Conference. o Selected as Category Manager for TGI Friday's back bar schematic project, with Diageo as a supplier partner. o Featured as exclusive beverage consultant for TGI Friday's "Project RISE" menu innovation planning project. o Awarded "Innovation Supplier of the Year" at TGI Friday's GM Conference in 2014. On-Premise National Accounts Manager, Southwest Beam Global Dallas, TX Oct 2008 to Nov 2010 Served in a multi-faceted leadership role with oversight of new business development, product innovation, and brand marketing initiatives across a portfolio of on-premise national accounts in the Southwest region. Planned and executed targeted account growth plans and business development strategies to grow mandates for spirit depletions and cocktails with national chains such as Brinker, Morton's, CRO, Del Frisco's, House of Blues, Omni Hotels, and Sullivan's. Drove product innovation strategy to successfully launch Chili's "Flavored Presidente Margaritas" in collaboration with Monin Flavors, Patron, and Next Level Marketing. Earned multiple awards and recognitions for delivering exceptional service to national accounts and driving consistent growth across the account portfolio.o Chosen as the primary spirit partner for Morton's National Cookbook tour. o Recognized at Beams 2010 National Sales Meeting as "Outstanding Achiever" within the National Accounts team. o Received the " Partner of the Year" award in the 2009 CM Profit Group's Supplier-Retailer National Accounts Partnering Survey. o Beams team won the "Spirits Supplier of the Year" award in the 2008 Cheers Beverage Conference. ADDITIONAL EXPERIENCETreasury Wine Estates, Chicago, IL On Premise National Accounts Manager Glazers Wine & Spirits Distributor, Dallas, TX STATE, Diageo/Moet Hennessy USA General Manager ( On & Off Premise )Corporate Director - On-Premise National Accounts Texas Portfolio & Marketing Manager Texas On-Premise Trade Marketing Brand Manager District Sales Manager - DFW Wine Division EDUCATION, TRAINING, AND CERTIFICATIONS MBA - Southern Methodist University, Cox School of Business BS in Business Texas Tech/ Amberton WSET Level 1 & 2 - Wine & Spirits Education Trust Master Sommelier Level 1 & 2 - Court of Master Sommeliers Sales Presentation Skills - Mandel Communication 5-Day Sales Seminar - Zig ZiglarTECHNICAL KNOWLEDGE Skynamo & Salesforce CRM, AC Nielson, RAD, Diver, GBI, MOXI, GreatVines, VIP IDig,, Social Media
Microsoft Office ( Excel, Word & PowerPoint ) |
