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L a u r e n B a u e rMarketing E x e c u t i v eResults-driven marketing professional with experience in developing and executing strategic marketing plans. Proven expertise in brand development, digital marketing, and campaign management. Adept at leveraging data analytics to optimize marketing strategies and drive business growth. Strong communicator with a talent for managing cross-functional teams and delivering impactful marketing solutions. PROFILELifepoint Health - Brentwood, TNDirector of Marketing, Physician Services2020  2024Budget Oversight: Managed and set practice budgets for 3,000 locations nationwide. Local Marketing Collaboration: Worked with local marketing teams to ensure effective use of their budgets.Communication Leadership: Led communications and provided decision support for stakeholders and local markets regarding monthly practice campaigns, offering campaign summaries, active updates, and adjustment strategies.Coordination and Collaboration: Coordinated and collaborated with physician services field leadership, corporate physician services teams, and local markets. Digital Campaign Management: Managed and set up digital campaigns including SEO, SEM, Google Analytics, Facebook paid ads, and web tools.Traditional Campaign Management: Created and managed traditional campaigns such as print ads, CRM, direct mail, text, email, service line support collateral, internal marketing, video, TV, and radio spots. Copywriting: Developed copy for social and print campaigns. Provider Onboarding: Handled provider onboarding from hospital and practice brand perspectives with an accountability model.Proactive Program Development: Developed proactive programs and tools to support physician services, employed practices, urgent care, and walk-in locations. CRM Build and EMR Campaign Alignment: Built the CRM from the ground up by centralizing customer data, segmentation and targeting, lead management, campaign management, automation, and analytics and reporting.Patient Portal Marketing Support: Supported marketing for practice patient portals. Provider Profile Efficiency: Enhanced provider profile efficiencies and accountability. EMAIL AVAILABLEPHONE NUMBER AVAILABLELINKEDIN LINK AVAILABLE145885123WORK EXPERIENCESKILLSGoogle Analytics, Adobe Creative Suite, Canva, Salesforce, Hubspot, Marketo, Wordpress, Magento, Mailchimp, Hootsuite, Marketo, TrelloCogent Healthcare - Brentwood, TNMarketing Coordinator2008 2011Performance Media, Inc. - Nashville, TNDirector of Marketing2011  2013Team Leadership: Managed a team of 18 sales and marketing representatives to enhance brand awareness and improve customer retention.Targeted Campaign Development: Developed targeted product offerings and marketing campaigns based on detailed customer profiles.Team Leadership: Directed a team of 27 marketing directors and managers, focusing on revenue strategies for the division.Strategic Management: Developed and managed strategic marketing plans to drive volume and revenue for 22 Steward hospitals and their physician offices. Integrated Promotional Plans: Implemented comprehensive promotional plans, including digital, direct mail, collateral, and events.Cost-Effective Marketing: Lead the creation and execution of cost-effective marketing timelines for each hospital, ensuring key metrics and goals are met with ample time for testing and rollout. Collaborative Partnership: Partnered with the Chief Marketing Officer to support overall marketing success.Budget Oversight: Oversee the allocation of a $15 million marketing budget to ensure optimal exposure and maximum efficiency.Talent Management: Participated in the hiring, training, coaching, and evaluation of all marketing positions.Mentorship: Mentored the team to drive positive hospital coverage in local media, develop relationships with reporters, internal physicians, and leaders, and pitch compelling stories on hospital news, achievements, and initiatives.Digital Campaign Execution: Executed and support seamless digital campaigns across web, email, and social media, incorporating tracking capabilities to measure return and effectiveness. Steward Healthcare - Franklin, TNRegional Marketing Director, Eastern Division2013  2020Campaign Oversight: Collaborated with local hospital marketing teams to ensure campaigns stayed on track and were well-received by the public.Visibility Enhancement: Proactively executed plans to increase visibility for hospitals and practices. Event Coordination: Organized and executed marketing activities, including community events, parties, and lunch-and-learn sessions.University of Memphis Bachelor of Business Administration Major: Marketing ManagementCompleted in 2006EDUCATION