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Click here or scroll down to respond to this candidateCandidate's Name , MBAFort Mill, SC PHONE NUMBER AVAILABLE EMAIL AVAILABLE LinkedInChief Marketing Officer (CMO) Director of Marketing Director of Sales & Marketing Global Marketing Strategy Sales & Business Development Brand Management Marketing Communications Executive Marketing Leader with 20+ years of experience in driving marketing strategy, brand growth, and revenue with specialization in marketing integration, innovation, product management, digital transformation, trade, and sales development in B2C and B2B markets. Developed and executed 360 global marketing strategies, leveraging multi-channel marketing and digital transformation to achieve substantial ROI and market penetration. Spearheaded product launches, optimizing pricing structures, and enhancing customer engagement. Skilled at managing large cross-functional teams, leading KPI-driven campaigns, and delivering innovative solutions. Core Competencies360 Global Marketing Advertising & Digital Marketing Strategy Campaign Management Sales Enablement Marketing Communication & Media Management Lead & Demand Generation Strategic Planning Performance Marketing Budget Management & ROI Product Management & Launches Client Relationship Management Project Management Market Trends & Data Analysis Team Leadership E-commerce Sales Omni-Channel Marketing Brand Marketing & Growth PROFESSIONAL EXPERIENCEContinental Automotive Continental Tires the Americas LLC. Director of Marketing & Digital Solutions Sales US Truck Tires Jan 2023 Jul 2024 Fort Mill, SCDirected a cross-functional marketing department of 25, including 7 direct reports, in a $1.5B+ oligopolistic market with a $150M+ market share while developing and overseeing marketing strategy covering all areas, including product and business development, pricing, programs, events, communications, training, market intelligence, media relations, and digital marketing.Led strategic initiatives to refine pricing and program structures that improved sales performance and customer satisfaction.Boosted online engagement by 100%, improved brand positioning, and achieved a 62% surge in year-over-year (YoY) revenue by spearheading, formulating, and executing the P&L, GTM, and sales strategies for digital tire monitoring services (SaaS).Drove organic growth and gained a 100% increase in digital engagement by crafting, deploying, and optimizing innovative marketing strategies, tracking campaigns, and achieving key business objectives.Introduced Salesforce as a CRM tool to advance sales processes via daily dashboard tracking, communication, and ongoing training.Led multiple initiatives for business exploration, ramp-up, and marketing to position the company for growth in emerging markets.Drove branding and product campaigns to bring sustainability, technology and digitalization initiatives and messages across diverse channels and customers differentiating the Company's positioning in the market.Represented the company in the US across multiple global multidisciplinary teams in cross-functional collaboration with 200+ executives, project managers, and engineers to drive international initiatives.Launched a dealer channel program for digital solutions and realized an immediate 50% revenue growth. Director of Marketing & Digital Solutions Programs - Commercial Vehicle Tires - Americas Jan 2021 Dec 2022Headed marketing strategy and operations across North and South America while leading a team of 20 with 9 direct reports and overseeing strategic planning and execution for digital tire monitoring services in the US, Canada, and Latin America.Designed and deployed programs across the Americas for new product launches that drove revenue growth and increased adoption throughout the region.Navigated a multi-disciplinary marketing team, responsible for training development, pricing programs, events, marcomms activities, and strategic initiatives related to new tires, retreads, and digital solutions.Launched a new LMS system and delivered 24+ new training modules to replace outdated tools and enroll 100+ users while ensuring traceable training tracking for all participants.Introduced the latest digital tire monitoring solution to enable 24/7 live tracking of tires and trucks, leading to immediate adoption by fleet customers of all types.Realigned and guided the price mapping across all channels to promote transparency and improve management by customers. Director of Marketing - Commercial Vehicle Tires - Americas Jul 2017 - Dec 2020Devised and executed marketing strategies across North America while leading a multi-disciplinary team to manage product development, pricing, communication, brand positioning, customer service, and training.Applied a joint marketing approach and introduced 30+ new products across two continents to elevate both profit and volume strategies for market penetration.Kicked off a new construction tire line (one of the most profitable in the truck tire portfolio) via strategic events, media presentations, sales training, and a 360 marketing campaign.Gained a +10% growth in sales volume while maintaining consistent margins during the phase-in of the new product and phase-out of an established line.Structured the digital solutions and established strategic direction and organizational setup to drive digital product innovation.Strategized new communications guidelines to promote an integrated product offer that included sustainability, product performance, services, digitalization, and full product lifecycle to enhance brand value in a dynamic market. Continental Automotive Continental do Brasil Produtos Automotivos Ltda Executive Marketing Manager Tires Mercosur June 2013 - June 2017 Sao Paulo, BrazilLed a cross-functional team of 14 while overseeing the development and implementation of marketing strategies, including product portfolio management, communications, PR, pricing, market intelligence, events, and sponsorships. Candidate's Name , MBAFort Mill, SC PHONE NUMBER AVAILABLE EMAIL AVAILABLE LinkedInManaged the FIFA World Cup 2014 global sponsorship for the Mercosur region and acquired 4,500+ match tickets while boosting social media engagement from 85K to 1M+ followers within 8 months.Identified new sales opportunities/partners and augmented brand awareness from 65% to 87% while administering promotional calendars, product launches, and trade incentive activities.Advocated the Mercosur market (Brazil, Paraguay, Uruguay, Argentina) in global projects across communication, product development, customer offer, and strategy within Continental Automotive Group.Enhanced brand positioning by executing measurable campaigns and tracking promotions, driving new leads and ROI. Goodyear Tire & Rubber Co Goodyear do Brasil Produtos de Borracha Advertising and Market Research Manager Latin America Jan 2010 Dec 2012 Sao Paulo, BrazilPlanned and managed communication strategies for Latin America with a focus on strategy, production, and media placement that stabilized and improved market-wide product communication.Launched a new brand positioning and message successfully by rolling out a branded communication plan across Latin America.Benchmarked a standardized market intelligence framework by conducting surveys, analyzing databases, and understanding market penetration by segment, type, and positioning in collaboration with marketing and sales teams.Leveraged geo-analysis marketing tools and enabled real-time visualization of market potential and competitor activities which improved product sales, enhanced the company's analytical capabilities, and optimized responses to market conditions. Marketing Manager Brazil July 2007 Dec 2009Shepherded a cross-functional marketing team with 8 direct reports and supervised promotional and trade marketing materials to support branding and product promotion via ATL and BTL advertisements, including point-of-sale and trade events.Developed key sponsorships in stock car and cross-country rally events while handling both promotional and technical aspects.Amplified product performance and forecasting accuracy from 55% to 85% by implementing strategic promotional initiatives and fine-tuning market demand analysis.Brand Manager Brazil Oct 2006 June 2007Drafted, developed, and launched a new brand campaign targeting younger demographics while preserving the brand's appeal to its traditional user base, successfully positioning the brand within new market segments without alienating existing customers.Carried out surveys and market tests, and coordinated a 360 campaign by managing connections between top agencies like Young& Rubicam (WPP Group) and internal resources.Product Manager Brazil Feb 2005 Sep 2006Led the successful launch and market introduction of three innovative products and drove a 20% increase in annual sales volume along with a 30% boost in revenue.Monitored the renewal and optimization of 80% of the total product portfolio while ensuring market relevance. Market Intelligence & Business Development Brazil Jan 2004 Jan 2005Pioneered and executed the companys first-ever national geo-analysis project that significantly enhanced sales and marketing team collaboration, client coordination, and market coverage.Established a comprehensive pricing analysis framework by assessing profitability gaps and identifying key areas for revenue optimization and margin improvement.Performed market research in collaboration with top-tier research institutions, including IPSOS and Research International, to acquire strategic consumer insights, inform new product development, and advance technology (marketing automation). Sales and Service Advisor Brazil June 2000 Dec 2003Expanded customer and partner network coverage across various regions in Brazil by utilizing targeted outreach strategies.Launched multiple regional products and realized rapid market adoption in the targeted regions. EDUCATION & CERTIFICATIONSMaster of Business Administration (MBA) in Business Management IBMEC RJ, Brazil 2002 Bachelor of Business Administration (BBA) Universidade Santa Ursula RJ, Brazil 2000 Certifications: IMS Executive Program (Stanford University), Management for Leadership (HayGroup), Six Sigma Black Belt (FDG), Branding (ESPM/SP), Competencies in Business Management (Fundao Dom Cabral) TECHNICAL SKILLSEnterprise Resource Planning (ERP): SAP Modules Business Intelligence: Power BI CRM: Salesforce Productivity Suite: MS Office (Word, Excel, Access & PowerPoint), Google Workspace LANGUAGESEnglish (Fluent) Portuguese (Fluent) Spanish (Fluent) French (Basic) |
