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Click here or scroll down to respond to this candidate Candidate's Name
Addre s s : Ma rie tta , G e orgi a Street Address | Phone : PHONE NUMBER AVAILABLE
Ema il: ra lph ca m pi llo@g m ai l.com | Li nke dIn Prof ile UR L : li n ke di n .com/ i n / ra fa e l -ca m pi llo-Street Address 442 5 3/
QUALIFICATIONS PROFILE
Success-driven and highly creative professional, with extensive experience in marketing management; complemented with
expertise in developing innovative marketing strategies and campaigns that drove brand awareness and market penetration.
Noted for proven skills in developing and executing strategic marketing initiatives focused on generating sales and meeting revenue
targets. Expert at capturing market trends, customer insights, and competitive landscape to strengthen the organization/brand s
market position. Articulate communicator, multilingual in English, Spanish, and Italian.
AREAS OF EXPERTISE
Content Performance Tracking | Concept Development | Creative Direction and Repositioning | Campaign Optimization
General Marketing Communications | Digital and Social Media Marketing | Content Writing | Audience Segmentation
Marketing Program Development and Execution | Client Engagement and Retention | Customer Journey Management
PROFESSIONAL EXPERIENCE
Olympusat | West Palm Beach, FL, USA (Remote- GA)
Senior Marketing Manager, Partner Marketing and Content Strategy 01/2023 Present
Lead comprehensive campaign strategies across all partner touchpoints to drive app activation, viewer growth, and retention.
Liaise with clients for all subject matters related to partner marketing initiatives, such as ROKU, Samsung, Sony, and VIZIO.
Manage the development and delivery of programming highlights and creative assets for 16 FAST Channels and 20 Pay-TV channels.
Integrate over 50 third-party channels into the company s VOD app, executing their in-app marketing strategies.
Establish and maintain standardized marketing valuation processes by evaluating content performance, market trends, and
consumer behavior.
Devise and introduce in-app marketing strategies to enhance user engagement, increase brand visibility, and promote content
as well as joint marketing campaigns to expand market reach, generate leads, and drive sales.
Act as the key point of contact between Marketing, Sales, and Creative teams, overseeing the commercialization of new and
existing products.
Facilitate marketing team onboarding, focusing on brand strategy and campaign execution as well as in-app onboarding training
for third parties and partners, covering integration processes and marketing best practices.
Designed and implemented a digital marketing campaign that tripled streaming app installations in the US and LATAM from
January to June 2024.
Brand Manager 07/2017 01/2023
Collaborated with Product Development and Sales teams to align branding with business objectives, enhance the streaming app
interface, guide product roadmaps, evaluate consumer behavior, and create effective go-to-market plans.
Performed KPI analysis on content performance and engagement using insights toward successful programming strategies.
Ensured brand consistency across all consumer touchpoints, including web, email, video, and messaging.
Produced client-facing materials and presentations, including sales decks, programming catalogs, and business proposals, to
support content sales teams and senior management.
Headed the development and execution of a comprehensive marketing strategy for the organization, spearheading initiatives
that drove revenue growth and expanded market share both in the U.S. and Latin America.
Launched marketing campaigns and sweepstakes that achieved over 5 million app downloads and generated more than 2 million
impressions for FAST channels.
Media Relations Manager 07/2016 07/2017
Composed, revised, and distributed over 200 bilingual press releases in English and Spanish, highlighting new network
partnerships, content acquisitions, corporate events, and product launches.
Handled media inquiries, cultivating strong relationships with key outlets to enhance brand presence.
Crafted compelling copy for advertisements, marketing campaigns, websites, social media, email promotions, product
descriptions, and other marketing assets.
Communicated with cross-functional teams, including Marketing, Creative Services, and Social Media teams, to ensure content
aligned with campaign goals and targeted audiences effectively.
Developed strategic field plans by analyzing market and media data, driving brand growth, and expanding market share across
priority segments.
Created and implemented PR strategies, securing top-tier placements in B2B media, including print, broadcast, and online
platforms, with features in outlets such as Produ, Prensario, Miami Herald, Washington Post, and Multichannel News.
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Candidate's Name
Mar i etta, G eor gi a 30066 | PHONE NUMBER AVAILABLE
r al phc am pi ll o@ gm ai l. com | l i nkedi n. com /i n/r afael -cam pil l o -08044253 /
Marketing Coordinator 04/2015 07/2016
Acted as the primary point of contact in coordinating and facilitating call center training for affiliates such as AT&T U-verse,
Cablevision, Charter Communications, Comcast, DirecTV, and Verizon.
Organized and managed trade show participation, overseeing logistics, branding, staffing, marketing materials, promotional
items, and sales preparation.
Led the development of client-facing materials, including presentations, sales booklets, direct mail pieces, tip sheets, brochures,
banners, and promotional products.
Leveraged copywriting skills in online and print advertising, social media content, video promos, and digital marketing initiatives.
Expedited project briefs and assigned tasks to appropriate teams, ensuring timely completion and alignment with objectives.
Art Institute of Fort Lauderdale | Fort Lauderdale, FL, USA
Assistant Director of Admissions 02/2013 01/2015
Engaged with both local and international applicants to implement recruitment strategies in a client-facing role.
Supervised project teams in guiding prospective students through the application process, offering insights on admissions
criteria, academic programs, and campus life.
Tracked and assessed applicant conversions, identifying trends to provide data-informed adjustments that optimized
recruitment and enrollment outcomes.
Partnered with the Marketing Team to develop promotional materials and campaigns to attract potential leads.
Consistently surpassed quarterly student acquisition targets for over 10 school programs and degrees, meeting the recruitment
goals outlined in strategic plans.
EARLIER CAREER
Marketing Communications Coordinator: 2 years and 5 months AFS Intercultural Programs | Santo Domingo, Dominican Republic
Advertising Intern: 4 months William H. Garcia Mercadeo | Santo Domingo, Dominican Republic
Sending Coordinator: 1 year and 7 months AFS Intercultural Programs | Santo Domingo, Dominican Republic
EDUCATION
Bachelor of Arts in Advertising Communications, Focus on Management, 01/2012
Universidad Iberoamericana (UNIBE)| Santo Domingo, Dominican Republic
Exchange Student Program, 08/2005 08/2006
Liceo Scientifico Pitagora| Isili, Italy
PROFESSIONAL DEVELOPMENT
Brand-based Marketing AFS | 2011
Expobrands, Marketing Secrets: Buy and Ology Symposium UNIBE | 2010
Workshop - International Digital Power | 2011
ACTIVITIES
Volunteer, AFS Intercultural Programs
AWARDS
Recognition Award (Outstanding Performance) - AFS | 2012 3rd Placed (Pleito de Ideas) - UNIBE | 2011
TECHNICAL ACUMEN
Microsoft Office Suite (Word, Excel, Outlook, and PowerPoint) | SharePoint | OneDrive | Salesforce
Adobe Experience Cloud | Adobe Creative Suite (Photoshop and Workfront) | Airtable | Facebook Ad Manager
MailChimp | Domo | HubSpot | Hootsuite | Monday.com | Basecamp
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