| | | 20,000+ Fresh Resumes Monthly | |
|
|
| | Related Resumes CRM Marketing Cloud Campaign & Data Manager Raleigh, NC Professional Truck Driver Fayetteville, NC Social Media, Public Relations, Communications, Marketing, Copyw Raleigh, NC Digital Marketing Social Media Raleigh, NC Digital Marketing Sales Operations Raleigh, NC Marketing Coordinator Project Management Raleigh, NC Marketing Manager Field Raleigh, NC |
|
Click here or scroll down to respond to this candidateCandidate's Name
Digital Marketing ProfessionalContactP. PHONE NUMBER AVAILABLEE. EMAIL AVAILABLEH. Street Address Singleleaf LaneRaleigh, NC 27616ObjectiveResults-driven digital marketing professional with a proven track record in developing and executing data-driven strategies to drive brand growth and increase online awareness and engagement. Seeking to leverage expertise in SEO, brand management, content marketing, data analytics, and paid media advertising to contribute to a dynamic team and achieve measurable business objectives.EducationNorth Carolina State UniversityRaleigh, NCBachelor of Science in SportManagement, 2013Key SkillsBrand ManagementSearch Engine OptimizationGoogle & Microsoft AdsGoogle Analytics (GA4)SMB MarketingAccount-Based MarketingTeam LeadershipContent MarketingCommunicationSocial Media MarketingData AnalyticsPersona DevelopmentEmail MarketingExperienceJan. 2021 Aug. 2024Digital Marketing Manager AAE Speakers BureauI autonomously led all digital marketing efforts for two brand websites, both in organic development and paid advertising. Internally awarded the 2022 Unsung Hero award, chosen by leadership and executives Generated paid campaigns through Google and Microsoft that netted over $1 million in yearly profit in 2021, 2022, and 2023 on pace to exceed $1 million in 2024 All paid search campaigns generated nearly $1.9 million in revenue in 2023, a growth of over 350%. Increased the companys digital footprint 400% to 2.4 million organic sessions and organic-driven revenue 370% to over $3.7 million in 2023. Launched video & content initiatives designed to increase user engagement and conversionsFeb. 2014 Dec. 2020Director of Marketing, North America Fast Lane Consulting & Education ServicesI led the marketing team on all initiatives for both our US and Canadian offices. I oversaw the development and deployment of email, SEO, PPC, social media, customer outreach and retention programs, as well as handled all vendor relationships with NetApp, Cisco, VMware, Red Hat, SUSE, Microsoft, and others. Awarded Learning Partner Marketing Manager of the Year in 2019 by Red Hat Created and launched numerous demand generation events to drive net new revenue and customers Employed new marketing metrics and platforms to determine a 3 to 10x return on all marketing-related spend. Led a collaboration and communication project for our global marketing team Developed and launched Fast Lane Digital a product line of unique training courses.Outside InterestsCraft Beer BrewingWhat does brewing your own beer have to do with being a Marketing Professional?Brewing beer takes a mountain of patience, attention to detail, as well as trust in your abilities. Much like launching a marketing campaign, a keen eye for detail must be had to make sure all of the steps are followed in the correct order and measurements are calculated to produce your desired result. Making sure all equipment is sanitary is laborious, but essential to your final product being a success. Being able to transfer that attention to detail and thoroughness to the world of marketing is a fantastic way to ensure your campaigns have the highest success rate possible.Ice HockeyWhat does playing ice hockey have to do with being a Marketing Professional?I might be biased, but in my opinion hockey is the most team-oriented sport that exists. TV interviews and newspaper columns often quote professionals using the terms we or our in reference to successes and failures. You are encouraged to skate a little harder or block that terrifying slap shot, not for personal glory, but for the good of the team. This translates to the world of marketing seamlessly because any experienced marketer can tell you how important being in sync with your team is. Campaigns need to feel as if they belong together and being able to communicate and collaborate successfully as a team is the building block toward a complete, successful marketing message.In SummaryI feel as if I bring a sensational blend of professionalism and personality to any Marketing role and any organization. I am data-driven and use all available tools to help make informed, research-based decisions for all campaigns and initiatives. I am a collaborative team player who is self- motivating and eager to take on any problem or project that comes my way.Excellence is not a skill, its an attitude Ralph Marston |
