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Click here or scroll down to respond to this candidateI build experiences, teams, and businessesto touch hearts and move markets.Innovative and accomplished Design Leader with over 20 years of experience, including a decade in leadership roles. I bring honed skills in leading teams to deliver exceptional experiences. Highly skilled in navigating organizational structures, I drive growth and foster cultures of inclusivity and creativity. Classically trained and digitally re-mastered, I have a proven track record of delivering large-scale projects on time and within budget, benefiting clients such as Bank of America, Coca-Cola, Deloitte, Google, McDonald's, and many more.Independent Design Strategy Consultant and Advisory As an Independent Design Consultant, I have led cross-functional teams across industries, blending strategic leadership, consultancy, and hands-on design expertise. My work spans design strategy and innovative projects, including venture accelerators for banks, building startups and a FinTech platform in Nigeria. Ive spearheaded the design of AI presenters for broadcasters, developed AI tools for patient diagnostics, and delivered design systems at scale for global brands. Alongside hands-on projects, Ive scaled and nurtured design teams, providing executive-level guidance to steer strategy through times of transition and rapid growth. I love to build collaborative environments driven by transparent decision-making, craftsmanship, research, and experimentation. Highlights include: Leadership highlights Crafted business cases for a new AI ventures for some of the largest banks in the USA and UK. Built a National Design Thinking Center of Excellence and mentored leadership for AXA in Mexico. Served as interim leader during a leadership transition at a top 3 consulting firm in the USA. Led design for a FinTech specializing in revenue-based lending and payment tools in Nigeria. Design lead for the Royal Navys submarine education and shore-based training program in the UK. Provided 1 1 mentorship for the in-house design team at the largest utility company in the USA. Served as Product Owner across multiple SKUs at a whole-body diagnostic HealthTech in Canada. Led business pitches for consulting businesses including Costco, Google and Goldman Sachs. Built a design function from the ground up at Barclays Corporate Bank in the UK in only six months. Delivery highlights Designed the CX for Etihad, delivering 25% YoY growth and a +50 point conversion rate increase. Reimagined Wealth Management experience focusing on personalization, convenience, and delight. Rationalized three major concurrent Design Dystems, achieving a 28% cost reduction for a US bank. Designed and delivered a corporate venture accelerator generating $30M ARR in three months. Redesigned the EU mobile Design System and integrated mobile pay for McDonald's in 68 markets. Created a cross-enterprise CX model for FedEx, enhancing current and future customer experiences. Made a PoC subscription product for a Nordic coffee chain, gaining 10,000+ subscribers in 3 months. Led prototyping and testing of synthetic AI presenters, enabling seamless live translations for ESPN. Delivered a new core internal Member Management tool for Elevance in under four months in the USA. Created an AI-powered radiologist transcription tool that increased patient throughput by 30%. JSHelloWhoNowJamesstorey.meEMAIL AVAILABLEPHONE NUMBER AVAILABLE2020 TodayNDAAXANDASolveRoyal NavyExelonPrenuvoDeloitteBarclaysEtihadUBSNDAHealth EquityMcDonaldsFedExEspresso HouseESPNElevancePrenuvoJS Jamesstorey.meEMAIL AVAILABLEPHONE NUMBER AVAILABLECognizant2017 2019Cognizant2016 2017VCCP2012 2016Senior Director of Design Strategy & UK CX Lead (Advisory) As a change catalyst, I led the growth, strategy, and operations for Cognizant's design teams in the UK, transforming the business from a deficit into a profitable, high-growth entity. To achieve this, I integrated new design and strategic capabilities, rebuilt the go-to-market and client services teams, streamlined processes, and developed new service offerings. By leading teams of experts in consulting, prototyping, and product commercialization, I leveraged Cognizants strengths to drive significant downstream revenue. Key highlights include:Led the function to achieve Top 5 agency status in the UK (by billings) within 2 years (eConsultancy).Collaborated with executive team to leverage design aquisitions to create new downstream revenue.Managed business development across both the Financial Services and Media verticals in the UK.Led onshore and offshore teams comprising of cira 500 designers, researchers and technologsts.Awarded Global Deal of the Year twice for The Football Association and Barclays transformations.Built a single omni-channel product for servicing all LoBs with superior UX for a US retail bank.Reduced account opening time by over 75% and increased throughput at a major UK retail bank.Established the Experience Data Council for Bank of Ireland as part of a wider CX transformation.Created Managed Innovation Studios for British Gas utilities, RBS Bank, Samsung and Telefnica.Led the redesign of payment systems for Citi Bank, processing over $500B in transactions to date.Digitized key ICU processes, reducing human oversight by 80% and improving efficiency by 45%.Designed IoT-enabled deep fryers for KFC, reducing downtime, consumable usage, and training times. Senior Director of Design & Managing Director (Advisory) I spearheaded the integration of Idea Couture into Cognizant, successfully standardizing operational strategies, transforming the go-to-market approaches, and creating innovative new product design offerings. This comprehensive approach not only enhanced alignment and cohesion across teams but enabled us to leverage our collective strengths that boosted the function's revenue by $70M, with a pull-through revenue for Cognizant exceeding $200M in under a year.Formulated and executed the strategic vision of the function and oversaw daily design operations.Reshaped and built new cross-functional offerings to boost cohesion and drive immediate revenue.Mentored senior leadership on Design Thinking to drive awareness and cohesion within the business.Built a new design and Product Innovation Laboratory at the London headquarters to drive cohesion.Led and designed breakthrough AR work products for Samsung white goods and Allianz. Conducted workshops with kids in 5 countries to uncover opportunities for Deutsche Telekom.Led the design strategy for Ford's Europe eCommerce transformation and mobility programs.Deployed multiple Agile Product Squads at British Gas, Bank of Ireland, and Unilever and others.Led and designed patient coordination platform creating 350% Increase in patient transfer volume. Senior Director of Experience DesignI led an internal transformation to amplify design-led thinking and Human-Centered Design across VCCP, resulting in the creation of a new specialized product agency. My hands-on leadership involved actively guiding and mentoring teams while introducing human-centered design methodologies. This initiative not only strengthened our capabilities but also earned us the awards for Agency of the Year from both the IAB and Campaign Magazine.Executed the vision and oversaw daily operations, growing the headcount from 28 to 90.Led or assisted in major pitches across Europe, including for Kia, Channel 4, and BMW.Provided strategic and craft leadership for a rapidly growing, talented cross-functional team.Collaborated across business functions to deliver integrated solutions and cohesive creative.Led the design and delivery of multiple award-winning O2 Telephonics applications and products.Design leader accountable for growth and quality on ASDA, World Pay and O2 Telephonics accounts.Developed and deployed a new global web design system for KIA Automotive in 68 markets.Pioneered content design and UX practices for over-50s users of SAGA products in the UK. LeadingDeliveringLeadingDeliveringLeadingDeliveringJS Jamesstorey.meEMAIL AVAILABLEPHONE NUMBER AVAILABLEInfusionFortune Cookie2011 20122009 2011BrightenupOtherKey words2006 2009Director of Design AVP EMEA (contract)I led the growth of human-centered design across EMEA, playing a key role in shaping, nurturing, and delivering numerous projects within the retail, media, and travel sectors. This effort ultimately elevated the quality of work and doubled revenue for the business. Additionally, our team achieved several design firsts, including the development of the world's largest interactive video wall and the creation of prototype mixed reality experiences for healthcare, insurance and fashion brands. Highlights include:Designed and delivered digital wall and assisted intelligent kiosks and branches for Mashreq Bank.Led Immersive digital branch experience design and connected apps for the National Bank of Kuwait.Led the design open dashboards and interactive transactions feeds for The Dubai Islamic Bank.Designed and delivered digital walls for Burberry, Louis Vuitton, Westfield Shopping Centre, and Liberty.Re-defined the future digital in-store experiences for retail giant IKEA through multiple experiments.Led projects for Telegraph Media, including payment strategy, editorial workflow, and CX design. Senior Design DirectorI incubated a high-growth experience offering within the agency, driving human-centered design, innovation, and transformation for our existing client base. This involved developing and implementing cutting-edge design methodologies and processes to enhance client experiences and deliver measurable results. Additionally, I led the strategic preparation for acquisition by the WPP Group, ensuring seamless integration and alignment with their broader business objectives. Founder & Design DirectorI created, grew, and successfully sold a boutique design and product agency that seamlessly combined marketing, design, gaming, and technology to deliver innovative digital experiences across all touchpoints. Under my leadership, the agency developed cutting-edge solutions and comprehensive approach not only attracted a diverse client base but positioned the agency as an earlyt leader in the UX space, ultimately leading to a successful acquisition.AcademicGuest LecturerGuest Lecturer & MentorMentoring ProgrammeGuest LecturerGuest LecturerPersonalRecently discovered a new hidden talent as a guest performer at my daughter's ballet recital.Evangelist of the Made by Dyslexia Movment that celebrates the unique strengths of dyslexia.Thrilled by adventure sports like kitesurfing, snowboarding, mountain biking, and crochet.I hold multiple World, European, and National championship titles in various sailing classes. Accessibility, Adobe Creative Suite, Agile, Brand Identity, Cognitive Load, Color Theory, Concept Development, Competitive Analysis, Cross-Functional Collaboration, Customer Journey Mapping, Data-Driven Designm, Design Metrics, Design Sprints, Design Strategy, Design Systems, Design Thinking Digital Transformation, Empathy Mapping, Feedback Loops, Figma, Human-Centered Design, Inclusive Design, Information Architecture, Innovation Interaction Design, Leadership, Mentorship, Mobile Design, MVP (Minimum Viable Product), Problem-Solving, Product Design, Prototyping, Rapid Iteration Responsive Design, Service Design, Sketch, Stakeholder Communication, Storytelling, Strategic Vision, Team Management, Typography, UI (User Interface) Usability Testing, User-Centric Design, User Experience (UX), User Interface (UI), User Research, Visual Design, Wireframing, Design Trends Brighton CollegeHyper IslandLondon University of ArtsTuck School of BusinessUniversity of Illinois |
