| | | 20,000+ Fresh Resumes Monthly | |
|
|
| |
Click here or scroll down to respond to this candidateTop performing marketing leader consistently driving organizational growth impossible is nothingCONTACT PHONE NUMBER AVAILABLE EMAIL AVAILABLE Greater NYC, NY LinkedInCreator of innovative, unique, and scalable digital marketing, operations and communication strategies across all lifecycle stages (acquisition, retention, engagement) that boost revenue, increase customer acquisition, and improve market penetration through solid collaboration with sales organizations. Leveraging AI capabilities to drive marketing tactics and digital properties management.Key contributor at the core of business growth from $38M - $4B launched communications/Martech infrastructure, defined brand and launched awareness campaigns, orchestrated brand integrations informed by data and a deep understanding of the customer, and enhanced user experience.Strategic integrator and cross-functional leader with product development planning expertise from concept to launch, ensuring effective cross-channel integration and digital thought leadership.Builder of high-caliber and diverse global teams capable of managing through complexity and change, motivated to go above and beyond to achieve big goals and reach new heights while focusing on regulatory compliance.Thought partner and influential leader - expert in global marketing, digital communications, and sales enablement, direct-to-consumer with extensive experience in digital strategy and performance measurement.PROFESSIONAL EXPERIENCEACRISURE JULY 2019 - PRESENTDeliver pivotal strategic and marketing leadership at the center of growth for the worlds 6th largest broker.SENIOR VICE PRESIDENT OF MARKETINGDrive brand integration for 1000+ brokers with target completion in 2024. Brand integrations in 2023 achieved $1.7 M brand impressions via local search strategy and 300k email impressions.Define and approve Rebrand Strategy and negotiate terms with partner agencies where transition is challenging.Influenced largest cross-functional strategy and team of 50+ FTEs for brand integration project.Build strategic marketing function and operations for 20 platforms (13 Regions / 7 Specialties) and guide $29M marketing budgets for efficiency.Provide strategic direction and synergies for Marketing activities; and build a data-driven/sales- aligned Marketing plan with a KPI to drive revenue. Estimated savings of $4m across platforms for Marketing activities.Marketing Strategy to grow sales pipeline with customer acquisition, deepening and engagement, while staying on top of mind for a prospect.Co-leading strategy for AI-based audiences and proprietary technology for prospecting.Marketing programs for Strategic PartnershipsPromoting products like Medicare, Employee Benefits programs (Healthcare) while leveraging digital and offline Marketing strategies.VP, AWARENESS & GROWTH MARKETINGCo-led and orchestrated launch of Direct-to-Consumer journey, owning top to mid funnel and co-developing lower funnel with sales teams. Achieved a conversion rate of 8 20% and 6X lift in website traffic.Accomplished delivery of $1B brand impressions over a period of 6 months ($11M in media spend) while leveraging AI-based audience and creative optimization. Total budget $21M.Achieved the brand lift from 0 5% (measured using a proprietary survey with US households).Launched Acrisure brand digitally, building on brand partnerships with stadiums nationwide.Established an in-house creative and programmatic media-buying resources as the success of creatives continued and evolved based on engagement data. Launched 100s of new creatives over a period of 2-3 months.Co-led leveraging AI for sophisticated Marketing and build of proprietary technology Budget and creative optimization, propensity models, personalization models.DIRECTOR, COMMUNICATIONS & MARKETING CHIEF OF STAFF TO CMODeveloped foundational digital infrastructure to achieve business goals email automation, website, intranet, analytics, CRM, social media, landing pages and project management.Created email infrastructure for 1,000+ agencies nationally to promote business products and services.Grew organic traffic to the website 0 60%.Introduced sales promoting methodologies to the partner network ABM and LinkedIn Sales Navigator.Led development of digital strategies and toolkit for 300+ broker agencies, driving efficiency and EBIDTA margins, including search campaigns, social media advertising, Google landing pages, social media presence, and email marketing.Strategize and provide cost-effective website development model for agency partners.Define future roadmap and plan budgets and resources in collaboration with the CMO.AXA XL New York City SEPT 2006 JULY 2019VP, DIGITAL MARKETING STRATEGY & OPERATIONS CHIEF OF STAFF, CMODIRECTOR, COMMUNICATIONS AND MARKETINGProgram Director for 90+ Communications and Marketing team; led key strategic projects for the CMO and managed $32m budget.Created streamlined budget reallocation and reforecasting process to align with global Marketing objectives.Delivered on growth campaigns with some campaigns achieving up to 300% ROI accounting for 2 large accounts at $1m each.Developed and orchestrated Marketing operations framework to enable effective and scalable campaigns that achieve a ROI with data-based decisions.Lead Strategic projects for the CEO and supported with infrastructure for Investor Relations.Key projects during tenure at AXA XL:2019: Co-led the Strategy to create a Marketing/Comms function post AXA XL formation.2018: Acquisition of XLs acquisition by AXA Integration/Day 1 Project Director; organized 7 townhalls single handedly for the acquisition announcement while keeping it under embargo.2017: Operationalize and project manage CEO townhall tour to 14 countries.2015: Digital Project Director for XLs acquisition of Catlin websites, social media and intranet. Managed integration of the two companies digital properties.2012: Rebranded XL Led and built Operations team in India to onboard a new tool, Sitecore for the website and SharePoint for the intranet Project Manager and Team Lead (Won Sitecore of the year award and Intranet of the year award by Neilson Norman).Introduced and piloted digital strategies ABM, SEM, email marketing, renewal strategies, content marketing, analytics, event apps, internal engagement, and social media monitoring.Strategized and grew a team of 2 into 10 in India and London as expert for offshoring model.Managed Marketing Technology & Infrastructure in coordination with internal partners, managed vendors, and drove adoption of improved processes.Defined marketing data governance, created a data-driven CoE and a campaign segmentation strategy.Managed toolsets including SocialChorus, Cvent, Showpad, Prezi, Sitecore, SharePoint, Acrolinx, Eloqua, slido.Led risk and compliance management across C&M activities, including social monitoring and website governance policies.CORE STRENGTHSMarketing StrategyBusiness AcumenValue and Data DrivenDirect-to-ConsumerBusiness-to-businessBudget Planning and ForecastingVisionary LeadershipEnd-to-End Digital Marketing StrategyInnovative, Forward ThinkerStart-up MentalityAccount Based Marketing (ABM)Search Engine Marketing (SEM)Product Launches ProductMarketing TechnologyOrganizational and Team DevelopmentAI StrategistDigital Properties ManagementContent OptimizationCross-Channel IntegrationPerformance MeasurementDashboard CreationRegulatory ComplianceEDUCATION & CERTIFICATIONEXECUTIVE SKILLS PROGRAM HARVARDAI STRATEGIES FOR BUSINESS APPLICATION MIT SLOANMBA INDIAN INSITUTUE OF PLANNNING AND MANAGEMENTBA, ENGLISH LITERATURE DELHI UNIVERSITYACCOUNT BASED MARKETING ADVANCE DEMANDBASETECHNICAL PROFICIENCYCRM SALES ENABLEMENT PLATFORMS: Showpad, Sitecore, AcrolinxDIGITAL CHANNELS: Google, LinkedIn, Meta, Display/programmatic, YouTube, OTTNON-DIGITAL CHANNELS: Print Publications, Radio, CollateralsEMAIL AUTOMATION: Eloqua, HubSpot, Salesforce Marketing CloudCOMMUNICATION COLLABORATION PRESENTATION TOOLS: SharePoint, Prezi, SocialChorus, Cvent, SlidoPROFESSIONAL IMPACTSatvinder is one of the finest managers and leaders that I have worked with in my career. As my manager, she believed in giving her direct reports complete ownership, and sharing the bigger picture of how team's projects align with the company's vision and goals. Sameer Kapur, Global Marketing Operations ManagerSatvinder is a dynamic, proactive and smart marketing ops professional. A dream partner to any comms & marketing leader, Satvinder listens, finds solutions and works collaboratively to raise the level of quality, functionality and effectiveness of a marketing and comms team. She is tech savvy, a whiz with budgets and a fantastic project manager. Allison Fingerhuth, Vice President Global Inclusive DiversitySatvinder has a broad skill base including highly effective project management; efficient process (re-)design, budget planning & management and different aspects of digital communications and marketing. In addition to this, she is an effective manager and a consummate networker. Most impressive is Satvinder's hunger for learning and developing, always educating herself, seeking advice - but also her incredibly collaborative and positive attitude. Claudia Thyme, Director, Strategic Market DevelopmentDuring my interactions with Satwinder I found her to be a thorough professional, reliable and meticulous in her dealings and forward thinking. With her collaborative nature she gets teams moving and things done. Her motivation and leadership skills are outstanding. Pradeep Dutt, CXO Executive CoachIt's been great to follow your path from relative "anonymity" to such prominence today from an emerging leader to a real leader. You've driven some amazing strategic projects and demonstrated such determination and patience at the same time maintaining your humour and keeping everyone encouraged to do her/his best. It's a great skill that makes you very special. Stephan Mc Mahon, Director EMEA MarketingSATVINDER KAUR, MBA |
