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Click here or scroll down to respond to this candidateCandidate's Name
EMAIL AVAILABLE PHONE NUMBER AVAILABLE LINKEDIN LINK AVAILABLEDigital Marketing LeaderDrive Results & Improve Customer Engagement through Integrated Strategy Across Multiple Marketing Channels & Communication TacticsExpertise focused on performance marketing and strategy across a variety of Fortune 100 companies and clients. Industry experience includes Consumer Packaged Goods (CPG), Healthcare, Telecom, Consumer Electronics, Gaming, Rewards and Incentive programs, and a variety of insurance products. Significant experience in data-driven integrated multi-channel marketing with an emphasis on digital. Strong financial and business acumen impacting overall strategy, engagement, and marketing ROI. Area of Expertise Digital Strategy & Engagement Consumer Behavior Test Outcomes & Insights Performance Marketing Experience Journey Program Optimization Content & Touchpoint Strategy Targeted Populations Problem Solving & PlanningExperienceMedOrion, Inc. Tel Aviv, Israel (Remote Louisville, KY) Jan 2024 to Present Customer Success ManagerLead and manage end-to-end program launch for Fortune 50 Healthcare companies focused on Stars programs that leverage a sophisticated consumer behavioral science model and digital communications. Significant focus on developing a digital content and message strategy that targets and segments members among key decision factors identified in the model to influence positive outcomes. Program launch in April achieved an engagement rate representing a 30% lift above historical performance. HUMANA, Louisville, KY Mar 2019 to Dec 2023Associate Director, MRM, Quality StarsLead team focused on marketing strategy and implementation for Stars HEDIS, CAHPS, and HOS measures, including member perception and satisfaction initiatives. Portfolio consists of performance marketing programs focused on closing gaps in care and influencing member perception through content and engaging with the health plan. Engaged in a variety of strategic initiatives focused on health actions and member behavior to provide additional insight into campaign strategy, messaging, and positioning. Messaged 1.4M Medicare members to complete preventive health screenings, with a conversion rate of 32%, which represented 4% lift compared to previous year. Focused on improving member experience through assessing journey, interaction, and engagement by producing 25+ strategic assessments and program recommendations designed to drive engagement and persuade members to act. Mobilized team to support member health quickly during Covid-19 pandemic by pivoting and addressing obstacles to getting care, enabling conversion rate comparable to previous years to be achieved. Developed and established marketing strategy team, which included creating operating model, hiring a team, and defining workstreams; strategies developed influenced focus and performance of Stars Marketing campaigns. Identified test opportunities for new populations and approach to capture qualitative data, in addition to quantitative data, to achieve proof of concept, allowing organization to effectively expand and influence additional member groups who were previously excluded.BLUEGRASS CELLULAR, INC., Elizabethtown, KY Feb 2017 to Aug 2018 Manager Direct Marketing Operations Oct 2017 to Aug 2018 Directed marketing strategy for all consumers (digital and retail), B2B, and authorized retail agents, plus other areas of the business. Ensured creative and strategic positioning of promotions and new product launches were within brand, focused on objective, and communicated effectively. Managed all direct-to-consumer communication, marketing operations, and Candidate's Name EMAIL AVAILABLE Page TwoBLUEGRASS CELLULAR, INC. (Continued)implementation utilizing integrated marketing channels: website, display, social, digital media, email, direct mail, and collateral. Shifted from product-centric promotional focus to consumer driven engagement resulting in higher engagement and conversion, growing online conversion 13% in 2017. Analyzed display and PPC performance to redistribute budget to better support acquisition strategies to drive growth, improving working vs. non-working dollar ratio. Identified website and platform enhancements to reduce friction and improve user experience, reducing abandon rates; user App downloads grew 136% with increased online account creation at 47%. Implemented 80+ campaigns annually and numerous test scenarios across digital, social, and email, creating awareness and brand recognition among consumers. Established strong brand and promotional message across social (Facebook, Twitter, and Instagram). Manager Digital Marketing and Ecommerce Feb 2017 to Sep 2017 Managed digital and ecommerce promotions, product display, community event content, and platform enhancements. Directed all digital communication and operations through various channels: website, email, social, and digital advertising. Ensured direction and established positioning of creative attributes for all digital assets. Streamlined operational flow and significantly improved email marketing experience, increasing subscriber list 183% and reducing unsubscribe rate to <1%. Condensed processes to be more efficient and promote continuous improvement, which increased site visits 41%. Established collaborative team approach to problem solving and project management, allowing a small team to implement 80+ promotions per year. Improved speed to market, quality, and depth of marking initiatives. CONSULTING SERVICES & MARKETING SOLUTIONS, Louisville, KY Sep 2016 to Sep 2017 Provided marketing to small companies with pro bono and nominal fee for services. ACCENTFX, Louisville, KY Dec 2013 to Mar 2016Marketing DirectorFocused on account management and strategic services for specific client programs to optimize data, campaign logic, and return on investment strategies. Improved efficiency and maximized revenue and profit while growing the business. Worked in conjunction with IT and marketing operations teams to identify and create growth opportunities. Significant clients: The Home Depot / Asurion, Acer International, Samsung, VIZIO, and Humana. Enhanced and expanded client relationships by creating win-win solutions. Led all elements of creative, message strategy, and offer positioning, demonstrating knowledge, experience, and accountability of end-to-end process. Developed mixed media and email campaign strategies, which included test scenarios. SOURCE MARKETING, Norwalk, CT Apr 2012 to Jun 2013 Director Strategic MarketingManaged all client communication and expectations. Served as senior manager accountable for delivery of solutions, building and growing relationships, and nurturing cross-agency relationships while exceeding growth and profitability goals. Led implementation of Purina Animal Nutrition loyalty program and campaigns across a variety of products and species. Created affordable strategies designed to ultimately induce product trial. Positioned targeting and segmentation across any combination of 50 species indicators. Leveraged multi-channel marketing mix with emphasis on digital and social to reach more members and deliver meaningful content, reducing cost per lead marketed. Distributed marketing spend to invest in and better support high value customers by adding direct mail and telemarketing touchpoints in addition to digital. Introduced and identified customer profiles for test campaign strategies and list rental to drive acquisition; test results established profiles, which allowed Purina to diversify the customer base and engage in highly targeted communications across 50+ species indicators.Education Bachelor of Science (BS), Business Administration Major in Marketing, University of Louisville School of Business, Louisville, KY Coursework towards Postgraduate Diploma in Digital Marketing, Digital Marketing Institute |
