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East Meadow, NY 11554  PHONE NUMBER AVAILABLE  EMAIL AVAILABLE  LINKEDIN LINK AVAILABLE SKILLSStrategic Leadership,Client Communication,Cross-TeamCollaboration. AnalyticalThinking, On-PageOptimization,Onboarding and Training,Technical SEO, KeywordResearch, E-E-A-T,International SEO,Project Management,Reporting, ContentStrategyTOOLSGoogle Analytics 4,Google Search Console,Google Tag Manager.Google Looker/DataStudios, Tableau,BigQuery, SEMRush,BrightEdge, Conductor,Screaming Frog, SQL,CMS (WordPress,Drupal), Jira, Workfront,VeevaCERTIFICATIONGoogle Data AnalyticsProfessionalCertication (inprogress)BrightEdge ProfessionalCerticationConductor SearchlightLegend CerticationGoogle Analytics,Google Tag Manager,Google Data Studios,Google My BusinessSUMMARYSeasoned digital marketing professional with experience in SEO, web and data analytics. Proven expertise in developing and implementing performance-driven organic optimization strategies across multiple industries with a focus on nancial services andpharmaceuticals/healthcare. Experience in both technical and content- driven SEO. Recognized industry thought leader with publications in PM360, Search Engine Journal, and Website Magazine. PROFESSIONAL EXPERIENCEAssociate Director SEO and Web AnalyticsGreater Than One, New York, NYApril 2020-March 2024Led SEO collaboration and communication with stakeholders, ensuring SEO inclusion in all project milestones for multiple website launches in the pharmaceuticals industryCreated new processes for integrating SEO for internal and external development teams on site launches, providing SEO audit recommendations (URL structure, page speed improvements, schema, tags) and overseeing their implementation.Managed and mentored a team of four strategists, representing over $1.3 million in client revenue per yearSpearheaded agency-wide migration strategy from Universal Analytics to GA4 for US and European clients, collaborating with compliance teams and ensuring adherence to country-specic regulations.Director of SEOEGC Group, Melville, NYOctober 2019-March 2020Developed new deliverables for SEO and content audits and trained team members on their useCreated and executed SEO strategy for multi-national B to B website in the transportation industryIncreased site traic and conversions by 40% month over month post-website migration.EDUCATIONMaster of Arts in MassCommunication,University of Florida,Gainesville FLBachelor of Arts,Binghamton University,Binghamton, NYDirector of SEOWPromote, Melville, NYJanuary 2017-October 2019Led a team of 6 SEO managers and coordinators, generating $1.4 million in annual revenue.Created deliverables for SEO engagements, including website builds and proposal documentation.Developed and presented SEO and content development training deliverables for nancial services organizations.Managed complex website migration projects, consolidating multiple sites into a new domain for a nancial services company. Director of SEOPrime Visibility, LLC, Melville, NYJanuary 2016-January 2017Executed SEO site migration strategy for the American College of Physicians' new website that drove one million incremental visitors in rst year post-launch.Supervised daily activities of SEO strategists and content writers. Manager, SEOPrime Visibility, LLC, Melville, NYJanuary 2008-December 2016Developed organic search strategies for Black & Decker's enterprise B-to-B websites.Created and executed organic search strategy for the launch of BankonCIT.com, one of the industries earliest digital banks. PUBLICATIONS"Does Your Website Measure Up to Googles Page Experience?" June 2, 2021, PM360 Online."18 SEO Experts Reveal Their On-Page SEO Techniques," Sep 9, 2017, Business 2 Community."Voice Technology and the Evolution of Search," Sep 6, 2016, Search Engine Journal."Popular SEO Software Solutions of 2015," Jul 31, 2015, Website Magazine."SEO Design Lessons from the Pros," Jul 30, 2015, Website Magazine.