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PHONE NUMBER AVAILABLEEMAIL AVAILABLEChildrens National HospitalWashington, DCDear Hiring Administrator,Your recent posting for a Program Manager caught my eye, as this opportunity leverages my 15+ years of expertise in strategic communications and marketing, program management, stakeholder engagement, and client deliverables.I recently completed a contract position as a Communications Specialist at the United States Department of Commerce, developing best practices, and executing marketing/communications strategies and tactics to the Office of Security and Office of Civil Rights to expand awareness and strengthen outreach among its internal and external stakeholders. I also worked as a marketing and outreach manager for HSCN Health/Childrens National Hospital Managed Care, leading outreach, and marketing deliverables to serve disabled youth and their caregivers through the DC Department of Health Services CASSIP contract.In my prior service at the American Psychiatric Association (APA), I was responsible for developing and managing program initiatives that increase association diversity and serve the underrepresented and underserved populations by working to end disparities in mental health through data driven evaluations and care gaps. These included developing and managing outreach opportunities between APA member psychiatrists, industry health care leaders, the community, advocacy stakeholders, APA minority fellows through SAMHSA grants, and governance groups.I also served as Program Officer, at the American Psychological Association, managing the day-to-day projects that supported the online teaching and learning of psychology to high school, undergraduate, graduate, and post-doc educators. These included overseeing professional development opportunities, grants, fellowships, awards, and outreach to psychology educators and students, creating, and producing marketing collateral for direct mailings, updating standards and lesson plans, reviewing, and editing briefings, providing research and needs assessments, and managing student awards programs. I also assisted with reconciling grant budgets, completing end of year finance reports, and supporting our education governing committee.My prior experience was serving as Marketing Manager at the American Healthcare Association, managing the day-to-day marketing projects that served our quality care providers. This included strategic marketing implementation from beginning to end for the annual convention, conferences, programs, and deliverables to quality care professionals. I managed multiple portfolios that included strategic marketing, development of branded collateral for skilled nurses and assisted living professionals, presentations, advertising, email blasts, web, and social media content. I created professional development outreach initiatives to members, performed research for targeted segments, collaborated with staff on content creation for health care educators and facility leaders to become CEU compliant; worked with state nursing home affiliates, geriatric committee members, and affinity groups to ensure consistent messaging; created direct mail initiatives, and developed evaluations and tabulated results from data to measure member satisfaction and repeat participation in association programs. Through my work, I attained 100% attendee participation exceeding projected revenue goals for member engagement and satisfaction.I am extremely confident that I can bring the following to you:A thorough knowledge of communications and marketing strategies, client/member engagement and deliverables.Impeccable writing and editing skills. Creativity, resourcefulness, and project ownership. Ease in taking initiative and taking direction. Outstanding organizational skills and commitment to get the job done.Ability to communicate with all staff levels with finesse, tact, and diplomacy.Strong customer service, and problem-solving techniques. Flexibility to work individually or in a team.Ease in adapting to task and project changes and competing deadlines.I would be honored to discuss my accomplishments with you and why I am a great for this role. I can be contacted via the information at the top of my CV for an interview.Kind Regards,Candidate's Name
Candidate's Name
3906 Oliver Street, Hyattsville, MD 20782PHONE NUMBER AVAILABLEEMAIL AVAILABLEEducationMental Health First Aid Certification National Council for Mental WellbeingDiversity Equity and Inclusion Certification, University of South FloridaMS, Marketing Management, University of MarylandBA, Howard University, Washington, DC*I also hold a Public Trust security clearanceProfessional ExperienceUnited States Department of Commerce/Office of Security (Contract September 2023 August 13, 2024)Served as Communications Specialist, developing and executing marketing and communications strategies for all department programs and deliverables, including website content management and dashboard metrics, quarterly newsletter design, producing internal and external outreach collateral for departmental events, drafting briefings and editing talking points for department leadership, creating internal and external messages for upcoming initiatives, compiling weekly Sr. Leadership meeting notes, designing and editing departmental Year in Review, creating departmental program calendar, manage strategic communications hub in SharePoint, collaborate with bureaus and offices on various communications tasks.United States Department of Commerce/Office of Civil Rights (Contract February 2023 April 2023)Provided marketing strategy and assistance to all bureaus and offices to ensure all deliverables are aligned with the agencys DEIA strategic plan. These included creating and managing a DEIA observance strategic calendar through SharePoint, assisting with DEIA workforce recruitment strategies, serving as POC for all thirteen bureaus project meetings and tasks, document editing, and other managing marketing collateral as requested.HSCN Health/Childrens National Hospital (June 2022 February 2023)Marketing Manager Programs and OutreachManaged a team of eight for all wellness programs and events that served children (enrollees) with disabilities and their caregivers from marginalized populations. Duties included:Managing a team of nine to implement wellness events with partnered managed care organizations. Events included immunizations, wellness check-ups, dental screenings, nutrition, and mobile unit community health visits.Leading the strategic marketing of the FoodSmart Nutrition program for enrollees and caregivers.Providing end of month updates and reports to operations and outreach team to meet dashboard forecasts for enrollees and financial planning for compliance with the District of Columbia government based on identified program KPIs.Managing branded marketing collateral, and final production for wellness programs and events.Creating program workflows for departmental efficiency for procedures.Working with the District Government to ensure policies, regulations, and deadlines are adhered to by staff.Managing performance objectives with eight program staff through weekly meetings,Working in tandem with the Communications Manager on all social media, e-blasts, and website updates.Represent the Marketing Vice President at Executive Leadership Team meetings as needed.American Psychiatric Association, Washington, DC (January 2021 June 2022)Sr. Program Manager, Diversity Health EquityImplemented division strategic plan on DEI initiatives by developing and managing relationships with internal, professional, educational, and community stakeholders that align with the associations strategic initiative of assisting members serve diverse populations and working to end disparities in those groups. Projects included:Researching, analyzing, and collecting data from numerous resources and groups, including community grassroots organizations, Federally Qualified Health Centers, non-profit organizations, and other stakeholders by creating a spreadsheet in MS Excel to use for strategic initiatives, collaboration, and reporting for status meetings. Aiding the federal grant (SAMHSA) review of medical school applicants for fellowships, and professional development programs. Using metrics for measuring and evaluating program success.Working on event planning committee for mental health grant initiative by selecting event site for 5k and community fair, drafting proposals for mental health organizations for outreach initiatives, creating email and social media messaging strategies, working in partnership with communications team. Creating production timelines, collaborating with webmaster to draft and update web page content, working with event premium vendors. Process final invoices for event premiums.Creating diversity health equity monthly social media content centered around heritage months, mental health issues among underrepresented communities, and various other groups and issues.Participating on educational online seminar team through assisting in drafting proposals, managing outreach to community groups via listservs, writing PSAs for local radio stations, writing evaluations for post event feedback from participants.Serving as staff liaison to APAs component - Geriatric Council. Tasks included, sending out Zoom meeting information, collaborating closely with committee chair to ensure he/she is up to date on actions and reporting needed by council, working groups, and Board of Trustees, assisting in in all areas of governance group virtual meetings. Prepare position statements on geriatric community issues to the Board of Directors and prepare committee reports for Board of Trustees and Assembly.Serve as the staff contact for the Appalachian workgroup for all programs and projects that aided the mental health of this population.American Psychological Association, Washington, DC (March 2015 June 2020)Program OfficerProvided project management support to team and division that aligned with the organizations new strategic plan with its priority that Psychology is an evidence-based science, and that education is a major component to prepare future leaders and scientists. My projects included:Assisting with the development of classroom resources and assessments for instructional use.Assisting with managing $1M grant from High School Psychology benefactor. Managing travel grants of $2,500 and logistical support for participants at Clark Universitys professional development conference. Managing governance, and work group meetings by assisting in the planning, creation, and printing of agendas, and posting to committee portals.Managing DEI strand deliverables from APA Summit on High School Psychology Education, and vetting DEI resources. Processing professional development grants of $5,000.Managing APAs participation as a Special Awards Organization at the Regeneron International Science and Engineering Fair (ISEF). Processing the printing and production of science student awards. Manage $5,000 in award monies to student winners.Managing the Teachers of Psychology in Secondary Schools (TOPSS) Essay Competition for High School Psychology Students, American Psychological Foundations High School Psychology Teaching Awards. Working with SMEs to create rubrics for judging submissions. Managing and disseminating $1,000 in award monies. Managing awards correspondence.Coordinating professional development opportunities for psychology teachers by working on a team to select participants and coordinating all communications and administration of travel grants of $2,500 based on a donation of $10,000. Coordinating with presenters on program planning resulting in CEUs for participants. Compiling post conference evaluations. Working with the communications department to monitor member analytics for current and potential education and professional development programs.Writing and editing education content for webpages, Psychology Teaching Network and Psychology Student Network newsletters, editing e-blasts, education program descriptions, faculty briefs, and white papers.Collaborating closely with the Associate Executive Director by assisting on the Undergraduate Education Study in Psychology survey.Creating new High School Psychology Teacher member kits, and print direct mail pieces, and supervised temporary staff on mass mailings. Interviewing and supervising interns.Reconciling invoices and expense reports for program, grant budgets, and end of the year reporting.Managing production and distribution of items to committee members, setting up Zoom calls and Doodle Polls.Managing temporary staff and interns.American Optometric Association (via Careers in Nonprofits,) Alexandria, VA (Contract January 2013 March 2015)Program Administrative ManagerManaged and coordinated the routing of departmental exhibits for education conferences. Managed inventory levels of conference collateral.Collaborated with the volunteer executive and state liaison program committees to support planning education activities.Updated webpage content, e-blasts, and other print communiqus.Assisted director with various projects as assigned.American Healthcare Association, Washington, DC (February 2007 January 2013)Administrative Marketing ManagerCreated and managed associations strategic marketing project workflows, tactics, and schedules for collateral, program and event communiqus, e-blasts, web launches, outreach, and advertising.Regularly communicated new initiatives, project updates, and completion to all staff and project leads.Collaborated with designers and printers to create education program ads for association trade magazines, brochures, program booklets, direct mail, and all convention, conference, and education program collateral. Managed inventory levels for all marketing pieces.Worked with design and print production teams to create National Nursing Home, and National Assisted Living week education campaigns.Provide logistical support to education meetings by assisting in the planning, creation of agendas, and sending out to affiliate members.Researched facility trends for targeted marketing initiatives.Partnered with education director to market all aspects of member-based programs to Quality Care leaders through webinars, forums, and call for presentations.Met paid attendance projections for conventions, and budgeted attendee goal for conferences.Interfaced with State Affiliates and executives for client satisfaction; provided messaging for affinity programs and partnerships.Crafted and edited web copy and page content, social media content, and creative briefs for association education programs.Served as marketing lead for project status reports and as requested by Sr. Marketing VP.Staffed volunteers for information booth at annual convention and expo.Worked with IT department to design post-convention attendee satisfaction surveys.Interviewed and supervised the Marketing Assistant on all projects. Coached for success.Perform administrative tasks when needed including A/P of vendor invoices.AARP, Washington, DC (September 2003 February 2007)Marketing Events SpecialistDeveloped and managed National Exhibit strategic marketing plan model for the Life @ 50+ Member Event and Expo. Assisted in researching target market segments and creating interactive programs for the age 50+ membership.Presented the National Exhibition Marketing Plan at AARPs Manager Exchange session.Assisted Events Management Team to develop promotional materials for the National Member Event, including content for attendee transportations digital advertising system.Provided administrative and logistical support for AARPs Staying Sharp brain health program.Worked closely with Creative Services and Brand Management to ensure message continuity and brand cohesion in National branded image displays. Managed the development and maintenance component for printed branded images on company Intranet portal.Managed the routing coordination of branded images to internal clients and fifty-three state requestors for advancing membership outreach.Participated on AARPs Mentoring Task Force and Facilitation teams.Performed additional administrative tasks (mass mailings, reconciling invoices, and expense reports.)Professional Skills and Software ProficienciesAPA Project Management Principles 2018, APA Committee on Environmental Stewardship.Soundwave audio voice-over training; Successful Project Management by Dunn and Bradstreet; Ken Blanchards Situational Leadership; AARP National Leadership Forum; Project Management Fundamentals and Successful Negotiation.Prince Georges County Adult Literacy Council Tutor Certification.Proficient in Microsoft Office including MS Planer, MS Forms, and MS Teams, Canva, Monday.com, Dropbox, Doodle Poll, Zoom, Adobe Acrobat, Kiteworks, SharePoint.Community Service Affiliations and ActivitiesAlpha Kappa Alpha Sorority, Inc., Iota Lambda Omega chapterPrince Georges Running Club member and board vice presidentRRCA Certified Running Coach - marathon training coach.WPFW FM Radio Outreach and Development Committee volunteer |
