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EMAIL AVAILABLE PHONE NUMBER AVAILABLE Fair Lawn, NJPortfolio https://bit.ly/3urDt7CWork ExperienceRoyal Soccer ClubSocial Media Manager Newark, New Jersey Aug 2024 Design and create graphics and video content for all digital platforms, including social media and other marketing channels. Develop and execute a comprehensive digital media strategy, including content planning, scheduling, and publishing. Manage day-to-day social media interactions, ensuring active and engaging communication with fans and stakeholders. Track and analyze performance metrics to optimize content and engagement strategies. Stay up-to-date with digital media trends, technologies, and best practices to continuously improve content and engagement.TGI FridaysEvent Coordinator & Marketing Strategist Alexandria, VA Jan 2024 Conceptualized and implemented a weekly karaoke event, resulting in an 8% increase in sales. Developing a comprehensive social media strategy to enhance brand visibility and engagement. Planning and launching additional weekly events to drive customer engagement and increase revenue. Beats by DreBrand Strategy Jun 2024 - Jul 2024 Conducted consumer trends research, focusing on audio industry and GenZ behaviors, identifying driving factors. Executed end-to-end consumer research; from scoping to data analysis and participant engagement. Developed inter-personal skills public speaking prowess, effectively presenting findings to live remote audiences with clarity.Nickelodeon Network, a subsidiary of ParamountSocial Media Coordinator New York, New York Aug 2022 - Jan 2024 Developed creative strategies for live action series and talent accounts, aligning with company goals. Managed approval workflow for social media content, ensuring quality and adherence to release schedules. Integrated emerging social media trends into content strategy to improve digital presence. Coordinated content calendar for web, social, and video content, targeting diverse audience segments. Authored engaging social media copy, reinforcing brand identity and increasing audience interaction. Amplified social media followings, including a significant 150% growth for a specific Instagram account. Handled daily audience interaction on social platforms, strengthening community ties and brand affinity. Prince Georges County Public SchoolsElementary Librarian Laurel, Maryland Aug 2021 - Jun 2022 Collaborated with educators to integrate media literacy into curriculum, managed library operations, guided students in database research, maintained records, managed budgets and personnel files, curated and organized educational resources, addressed inquiries, and attended professional development opportunities. Gyrl WonderSocial Media Coordinator New York, New York Feb 2022 - May 2022 Enhanced organizational online presence through the development and execution of targeted advertising campaigns. Supported content strategy by coordinating post schedules and crafting engaging content for various social media platforms. Assisted in identifying potential new revenue streams by participating in experimental initiatives on emerging social platforms.J. McKee & Co.Social Media Manager New York, New York Nov 2021 - Feb 2022 Managed the coordination of digital marketing team schedules and logistics, enhancing team productivity and meeting efficacy. Created digital marketing collateral for stakeholders, underpinned by strategic rationale aligning with business objectives. Increased Instagram audience by 13% using targeted visual storytelling and persuasive copywriting in promotional efforts.Peer ForwardMarketing and Graphic Design Associate Washington D.C. Nov 2020 - Jun 2021 Developed a range of graphics and animations that enriched the organization's brand identity. Managed social media accounts with an emphasis on crafting captivating Instagram stories and integrated Reels, leading to increased audience interaction. Contributed to the creation of online content and campaigns, including the development of materials to support college students' transition and the design of templates for ongoing use. EducationNew York UniversityIntegrated Marketing, M.S New York, NYNorfolk State UniversityMass Communications, B.S Norfolk, VAManagement ExpericenceGuest Relations Manager Target Jan 2021 - Jun 2021 Oversee the day-to-day operations of the guest relations team, ensuring excellent customer service standards are met or exceeded. Address guest complaints, concerns, and inquiries promptly and professionally to resolve issues and maintain customer satisfaction. Monitor and analyze guest feedback to identify areas for improvement and implement corrective measures.Create strategies to enhance the guest experience, including personalized services, promotions, and loyalty programs. Ensure the store environment is welcoming, clean, and well-maintained for all guests. Operational Specialist Captain Peer Forward Jul 2021 - Jul 2021 Manage the larger Alumni Support team. Responsible for the execution of all workshops logistical and operational needs while being a mentor to all Peer Leaders. Enforced Covid-19 guidelines in accordance with PeerForward and the state of Maryland. Lead registration for over 100 students each workshop Lead daily operational support. Tracked and checked student in as they arrived from different states to the site. Talent management, communication, and teamwork to ensure student success. Conduct training and informational before workshop to team of 10 people virtually. SkillsAdobe Photoshop, Adobe Illustrator, Adobe Premiere, Adobe After Effects, Adobe Audition, Microsoft Office Suite(Word, Excel, PowerPoint, Outlook), Google Analytics, Sprinklr, Canva, Go Daddy Pro, MailChimp, WordPress, Google Ads, Hootsuite, Airtable, Brand Development Strategy, Leadership and Team Management, Project Management, Digital Marketing, Strategic Planning, Market Research, Social Media Management, Data Analysis, Communication, Budget Management, Project Coordination |