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Click here or scroll down to respond to this candidateCandidate's Name
EMAIL AVAILABLEPHONE NUMBER AVAILABLEBethlehem, PAhttps://LINKEDIN LINK AVAILABLESKILLSAsanaBrandingBudget ManagementCommunications PlanningDemand GenerationEvent ManagementGoogle SuiteLean Six Sigma Yellow BeltLiterature DevelopmentMedia CampaignsMicrosoft OfficeOn-site ManagementPhotography/VideoProgram MeasurementSearch Engine OptimizationSharePointSocial MediaTradeshow ManagementVendor ManagementVisio MappingWebsite DevelopmentPROFESSIONALKami (K-12), Auckland, NZ Mar 2022 Aug 2023Event Marketing Lead (Remote)Marketing Developed and managed first comprehensive tradeshow program for both B2B and B2C in the SaaS EdTech industry Organized 35 in-person and hybrid shows in the U.S. and U.K. within the first year Developed and tracked yearly events budget, closing the fiscal year under budget Created custom-built and portable display properties and graphics for the shows Researched and selected a new exhibit house for a new booth designs and graphics Secured a new U.S. merchandise vendor and implemented a new internal ordering, fulfillment, and storage program Managed logistics of team hotels, dinners, entertainment, and transportation for conferences Researched and managed company Executive Board meetings and customer hospitality eventsincluding budgeting, location selection, entertainment, food and beverage, transportation and customized executive gifts Collaborated with the Sales Director to create and distribute display kits for local shows and in- person trainings Implemented processes for merch inventory and Sales team restocks every 6 months to reduce fulfillment and distribution costs Created and documented 30+ new event processes involving internal teams and external vendors Trained and managed two event specialists in New Zealand Greene, Tweed & Co., Lansdale, PA USA- Jun 2019 Nov 2020 Event Specialist (On-site, then Remote)Marketing Executed existing 2019-2020 global tradeshow plan on time and under budget. Sourced and implemented new lead capture app for use at all events Developed simple and quick qualifiers, screen content, and automated branded Thank you emails with selected literature attachments. Increased new contacts by 265%. Conducted post-event debrief meetings for measurement and continuous improvement. Partnered with VP, IT to ensure event leads and follow-up process were included in SFDC site planning. Created new events forum and populated show content for global sales teams. Developed and implemented global tradeshow components strategy:- Provide consistent company image and branding across industries- Enabled sales teams to quickly and easily participant in regional events- Leveraged existing global exhibit partners- Reduced or eliminated costly international shipping Collaborated with in-house design and UK build partner to create a new, custom aerospace tradeshow booth and custom product displays for Farnborough International Airshow 2020(canceled - COVID). Design was to be leveraged for Paris Airshow 2021 (canceled - Covid). Supported critical ad hoc UAE distributor show with communications, booth content, product displays and targeted giveaways Managed custom promotional item program and company store product selection, ordering, inventory and fulfillmentConduent, Florham Park, NJ USA Apr 2018 Apr 2019 Global Events Manager (On-site)Marketing Communications Managed all components of assigned technology tradeshows within budgets and continually increased leads by instituting new traffic builders. Developed and maintained master show list (250+/year) with timelines and strategic processes Partnered with marketing and design teams on booth content and graphics Conducted weekly event meetings with core teams. Hosted pre-show and on-site trainings for booth staff Exhibit house vendor management - Provided strategic direction on booth components and layouts and identified cost-savings opportunities Implemented, tracked and maintained budgets vs. spend for three sectors Managed promotional item selection and inventory for all shows Budget Manager for brand and events teams Generated purchase order requests and maintained invoices on SharePoint and spend on global Smartsheet. Profiles Philadelphia Staffing Agency, Philadelphia, PA USA - 2016 Marketing Communications Specialist, TemporaryProject Based Designed, executed and managed tradeshow graphics, booth, promotional items and press kits Wrote and managed new product literature development, on-line banner advertising, website landing pages and updates Wrote and distributed new product press releases Air Products and Chemicals, Inc., Allentown, PA USA Jul 2001 Mar 2015 Marketing Communications Manager (On-site)Corporate N.A. Marketing Communications Developed and implemented marketing communications plans, project briefs, budgets($7MM+), billing, and timelines for North American Electronics; North American Gases; Latin America/South America Gases and North American Healthcare. Managed a minimum of eight (8) different vertical segments simultaneously. Strategized with marketing and business managers to define project goals, objectives and measurement. Ensured consistent messaging was maintained across all forms of communication, while maintaining corporate branding and tone of voice. Applied design experience with in-house design and video teams on graphics and videos. Negotiated and managed outside agencies, printers and vendors. Lean Six Sigma Yellow Belt Managed tradeshow booths from tabletop displays to 50 x 60 custom two-story builds Developed overall tradeshow event component lists with timelines Successfully planned and managed hospitality events and customer dinners Coordinated reservations, invitations, emails, on-line RSVP site, audio visual, entertainment, food and beverage, dcor, transportation logistics and giveaways. Key member/contributor to define and map all global Marcom processes. Maps used by communications management to respectfully educate internal clients and outside vendors, and to identify and leverage best global practices. Team lead for on-line and main campus company store - Developed and managed timelines, product selection, sample approvals, inventory, and vendor relationship and website development/updates.EDUCATIONUniversity of the Arts, Philadelphia, PA USABachelor of Science Industrial Design Major studies: Product, exhibit and graphic design Work/Study studentVOLUNTEER American Cancer Society Meals on Wheels United Way Musikfest Member of three sub-committees and festival volunteer Air Products Activities Committee Sokol U.S.A. Fraternal Organization Recording Secretary, Event Committee, Publication Committee and volunteer |
