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PHONE NUMBER AVAILABLE EMAIL AVAILABLE LINKEDIN LINK AVAILABLEProfessional ExperienceSenior Ecommerce Specialist 2024  PresentEcommerce Specialist 2022  2024Flywheel Digital Led strategic adoption of BI tools to optimize Ecommerce platform performance, analyze SEO, ad spend, and conversion rate to increase revenue growth for 5+ clients by 200% YoY Executed innovative sales strategies that effectively capture market share from competitors by 20% Developed and nurtured strong client relationships to retain client YoY renewal for more than 7 clients Spearheaded implementation of custom A/B testing software to measure and optimize conversion rates, resulting in an increase of 6% within 3 monthsSales and Marketing Associate 2021  2022MagicBus (Y Combinator Startup) Conducted bi-weekly cold call led demos to B2B and B2C leads, resulting in over 10 contractual customers Illustrate visual campaigns such as digital and physical flyers that were distributed across the D.C Metro area resulting in over 1,000 clicks and 10,000 impressions on the MagicBus website Established email campaigns and newsletters to engage with existing customers and acquire new ones, resulting in an increase of qualified leads by 25% Oversaw lean street marketing project resulting in over 20 new B2C customers Sales and Marketing Intern 2020  2021Hydrus.ai Identified 362 leads (92% qualified prospects) over two weeks by searching LinkedIn for job titles and responsibilities matching those of our ideal customers Created bi-weekly ads for Facebook and Instagram that trafficked over 48,000 users to the company website Oversaw continual success in driving organic traffic to DTC site through comprehensive SEO management and optimization resulting in +25% organic users YoY Designed daily social media posts for 4 digital platforms leading to +1000% in glance views and clicks Skills & CompetenciesAdvance Proficiencies: Data Analysis (KPI, Mapping, Visualization), Search Engine Optimization, Customer Relationship Management, Sales Strategy, Consulting, Website Merchandising Technical Tools: Excel, SQL, PowerPoint, Salsify, Vendor Central, Seller Central Certification: Amazon Marketing Cloud, Amazon Sponsored Ads Advanced, Amazon Video Ads, Amazon Ads Foundation, Amazon Ads Retail, Amazon DSP Advanced, Amazon Ads Campaign Optimization, Amazon Twitch GameplanEducationUniversity of Maryland  College ParkBachelor of Science in Marketing with Minor in Nonprofit Leadership and Social Innovation GPA: 3.86 (Cum laude)