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Click here or scroll down to respond to this candidateCandidate's Name
PHONE NUMBER AVAILABLEEMAIL AVAILABLECONTACTSKILLS Data Driven Analytical Thinking Collaborating & Consensus Building Team Leadership & Coaching Demand Generation & ABM Campaign Strategy & Execution Martech, Automation, CRM Listening & Negotiation Budget Management AI Process Integration Corporate BrandingExecutive marketing leader with expertise in digital marketing and demand generation that drives growth. I combine product messaging, AI and creative strategies with data-driven mindset to deliver measurable results. Adept at flexing from Board-level strategy to roll-up-the-sleeves operational work.PROFESSIONAL SUMMARYVice President Global Revenue MarketingAprimo, Chicago, ILMarket-leading solution in digital asset management for marketing organizations worldwide.Vice President of MarketingLob, San Francisco, CAY-Combinator-backed $100M+ Series C start up specializing in direct mail automation. Managed entire marketing org, resulting in 4x annual revenue in two years. EXPERIENCEOctober 2023 - Present Generated $5M/quarter in pipeline while decreasing spend by >$1M Integrated AI into demand generation and business development processes Directed strategic planning efforts that enabled the organization to achieve its short-term goals while positioning itself for long-term success. Revamped existing processes to streamline operations while increasing efficiency.Analyzed key business metrics and provided actionable recommendations for improvement.Established effective processes for monitoring operations performance against budget expectations.September 2021 - October 2023Developed measurable demand creation programs that resulted in $6M of pipeline development per quarterCreated strategy and budget to align with program spend to pipeline ratio of$1:$12Built high performing team to execute demand creation programs that leverage both inbound and outbound tactics, including digital, SEO/M, event, direct mail and content marketing Increased MQL to SAL conversion from 6% to 18%Developed first product lead growth motion for MQLs less than $10M in annual revenue to run along Sales-led motionDeveloped high touch account-based marketing strategies and campaigns to support new business goalsVice President of Demand GenerationNAVEX Global, Portland, ORIndustry-leading $200M compliance software company owned by Vista Equity Partners and BC Partners. Managed 40 people and $9M budget. Vista Best Practice awards winner; frequently invited speaker on innovative, impactful processes and results at Vista events.Head of MarketingAxium, Portland, ORPrivately-held accounting and project management SaaS company. Reported to CEO and managed successful transition to Deltek.Created reports to optimize performance, including conversion metrics and channel performanceManaged end-to-end lead management process in conjunction with revenue operations, including lead capture and service-level agreements Selected targets, determining the tactical mix, design test and measure offers and calls to action, and setting individual program goals and measurement criteria.Led strategic planning process to define brand positioning, identify target markets and develop go-to-market strategies.September 2012 - September 2021Developed a high performing customer acquisition organization made up of campaign management, digital marketing, marketing operations and inside salesLead strategic development of multi-channel acquisition campaigns including search, display, email, social, direct mail, events, ABM, webinars, events and content syndication Increased marketing originated bookings (MOBs) from low 20% to almost 50% Conceived and launched the professional network called ComplianceNext, a new lead generation platform targeting early career compliance professionals with short video content. Membership approached 10k, far ahead of planForecasted, measured, analyzed and reported on the impact of demand creation activities on sales pipeline and bookingsContinuously evaluated the performance and ROI of campaigns, adjusting demand tactics and strategy accordinglyManaged global SDR team to ensure optimal lead management and campaign effectivenessPartnered with Product Marketing to define go-to-market strategies, buyer personas, value proposition, messaging and content needsCollaborated with Product and Sales to ensure message optimization and cross- functional alignmentImplemented testing methodologies to enhance the demand creation process, including response and conversion rates and multivariate testing Partnered with business stakeholders to ensure website's content and functionality align with business priorities and drive organic growth. Supported M&ASeptember 2009 - September 2012Created GTM vision and ensure flawless and timely execution of marketing plans in support of product roadmapSpearheaded a complete rebranding strategy of company brand and product positioningManaged in-house creative team to develop breakthrough advertising campaigns and marketing materialsSelected outside vendors to contribute to demand creation programs including direct marketing agencies, search engine optimization (SEO) experts, display and retargeting advertising, designers, copywriters, email providers and list brokersDeveloped and leveraged lead-scoring models for lead routing and lead nurturingLaunched VOC program to leverage buyer dialogue input to improve content for campaignsManaged annual user conference, including demand generation, messaging and event logisticsBachelor's of ArtsCal Poly HumboldtEDUCATIONJanuary 2005https://LINKEDIN LINK AVAILABLEWEBSITE, PORTFOLIO AND PROFILES |
