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Click here or scroll down to respond to this candidateORANGEBURG, NY 10962 PHONE NUMBER AVAILABLE EMAIL AVAILABLE.Candidate's Name
PROFESSIONAL SUMMARYOver 20 years of life, health, and managed care experience primarily focused on overseeing Medicare, Medicaid and Long-Term Care programs.Results-oriented management professional focused on exceeding revenue objectives and driving business growth, who excels within complex, challenging, and competitive environments.Accomplished Senior Director with extensive industry background and demonstrated experience leading private equity and non-profit organizations to exceed strategic objectives.Excels in maintaining successful operations in a high growth and high-quality healthcare organization. Aligns operational capacity, efficiency and excellence in manner that achieves aggressive business and financial goals. Self-motivated, decisive and entrepreneurial management approach. Skilled at leading and developing teams, managing cross function projects, and establishing effective reporting and communication that supports cooperation between all levels of staff.WORK HISTORYVice President Community Outreach and Business Development08/2022 - CurrentBestcare Inc., New York, NYReport to CEOPersonally responsible for business strategy and execution throughout service areaDeveloped and promoted successful company sales and account management personnel into leadership positions to drive company growth.Cultivated and maintained strategic alliances with key partners.Developed Key Performance Indicators and reporting to integrate operations within the company.Create and implement brand development in five boroughs of New York in addition to Nassau, Suffolk, and Westchester counties.SENIOR DIRECTOR -BUSINESS DEVELOPMENT/PROVIDER RELATIONS03/2021 to 06/2022AgeWell, New York, NYReport to Plan president.Programs include Medicare Advantage Plus (MAP), Medicare and Medicaid dual eligible special needs plan (DSNP); Institutionalized Special Needs Plan (I-SNP) and Managed Long-Term Care (MLTC), a partially capitated managed long term care plan.Personally responsible for local market business strategy and execution.Monitored sales and marketing performance and effectiveness along dimensions such as staff/broker, close ratios, advertising response rates, cost-per-lead, member acquisition cost, lead distribution rates and other sales cycle metrics.Recruit, Train, and Manage staff of 35 to ensure that corporate goals are met.Recruit and train Broker agents and Field Marketing Organizations.Developed and promoted successful company sales and account management personnel into leadership positions to drive company growth.Evaluated client business needs and matched customers to appropriate products and resources.Manage provider relations and enrollment departments.Developed Key Performance Indicators and reporting to integrate operations within the company.Provide leadership and strategic direction to ensure profitable growth.SR. DIRECTOR SALES AND MARKETING 07/2013 to 03/2021Senior Whole Health of NY, Molina Healthcare, New York, NYReported to Plan president.Personally responsible for local market business strategy and execution.Organically grew business from start up to 10,000 members and $450 million in annual revenue in four years while becoming a top-quality plan in the State.Used networking, relationships, and referrals to identify prospective accounts and generate new lead sources for company.Acquired by Magellan generating a return of 3.5x to investors.Cultivated and maintained strategic alliances with key partners.Developed Key Performance Indicators and reporting to integrate operations within the company.Post-acquisition responsibilities for integration and merging of local plans with 14,000 members, over $700 million annual revenue.Monitored sales and marketing performance and effectiveness along dimensions such as staff/broker, close ratios, advertising response rates, cost-per-lead, member acquisition cost, lead distribution rates and other sales cycle metrics.Programs include Medicare Advantage Plus (MAP), Medicare and Medicaid dual eligible special needs plan (FIDE-DSNP); Fully Integrated Duals Advantage (FIDA), a CMS Medicare, Medicaid, and Long-Term Care fully integrated Demonstration; and Managed Long-Term Care (MLTC), a partially capitated managed long term care plan.DIRECTOR SALES OPERATIONS - TEXAS 06/2012 to 06/2013Universal Health Care, San Antonio, TXReported directly to Chief Marketing Officer.Directed sales activities for Universal's Senior Business and Medicare products in Texas.Built, trained, and managed sales and operational teams to carry out sales initiatives and reach objectives.Supervised hiring of Management personnel to achieve sales and activity goals for enrollments, in-home appointments, and community meetings.Fostered professional work environment that was member focused and driven to achieve corporate goals for enrollments and compliance.Provided leadership and strategic direction to ensure profitable growth.Developed strategies and executed sales plans to achieve membership growth and financial goals.Recommended sales strategies for improvement based on regular market research and competitor analysis.Developed Key Performance Indicators and reporting to integrate operations within the company.Ensured plan compliance with all CMS & state requirements regarding Medicare operations including reporting, daily provision of care to members and enrollment regulations.Developed sales, marketing, and compensation plans.Monitored sales and marketing performance and effectiveness along dimensions such as staff/broker, close ratios, advertising response rates, cost-per-lead, member acquisition cost, lead distribution rates and other sales cycle metrics.Ensured that key Hospital and Physician relationships were nurtured and developed.Hired, trained, coached, counseled, and evaluated performance of direct reports and brokers.Helped to lead the benefit & product design process on an annual basis for all Medicare & Medicare related products.Worked with local market leadership as well as market research in order to deliver a competitive & attractive product.Collaborated with Executive Management Team to track and ensure that Medicare Sales & Marketing followed all contractual obligations with the State & Federal Guidelines.Developed & maintained relationships with key external groups/agencies including providers, community organizations, & various other public groups in order to drive sales, maintain membership & deliver a high level of service to Members.ACTING MEDICARE SALES AND MARKETING DIRECTOR 09/2011 to 06/2012Amerigroup, San Antonio, TXReported directly to VP of Medicare Sales.Monitored sales and marketing performance and effectiveness along dimensions such as staff/broker, close ratios, advertising response rates, cost-per-lead, member acquisition cost, lead distribution rates and other sales cycle metrics.Created detailed sales plans that defined strategies for specific segments of target market with associated advertising, staffing, budgets, distribution channels, enrollment goals and conversion rates.Evaluated brand strength and leads strategy development for market communication, lead generation, marketing, and sales material proposals.Analyzed and forecasted monthly sales data of existing marketed companies within designated area.Analyzed sales and marketing data for improved strategies.Created and managed operational budgets for assigned market.Directly supervised assigned Medicare Sales & Marketing teams; indirectly supervised Provider Relations and Contracting staff focused on Medicare line of business.Recruited and trained captive sales agents, General Agents/Brokers and Field Marketing Organizations.Implemented training program for Benefit Consultants and Brokers.REGIONAL SALES/FACILITY DEVELOPMENT MANAGER 09/2010 to 09/2011CareMore Health Plan, LA/OC Counties, San Jose, Las Vegas, CA, NVReported directly to department VP.Consistently achieved monthly sales and lead goals.Supervised marketing and planning activities to exceed sales and margin goals.Identified, evaluated, and implemented new facilities optimal for Touch expansion and growth.Contract with PCP's and SNF's in target markets.Developed and implemented facility-specific marketing plans.Maintained relationship with providers, facility staff and Touch Nurse Practitioners.Established consistent schedule for facility events to ensure positive relationships with staff.Hired and trained Field Agents, Broker Agents, and Field Marketing Organizations to successfully market and sell Touch Product.ACTING DIRECTOR/SENIOR MEDICARE SALES MANAGER 03/2006 to 05/2010WellCare, North Haven, CTReported directly to State COO.Recruited, trained, and managed staff of 40 to ensure that corporate goals were met.Recruited and trained Broker Agents and Field Marketing Organizations.Forecasted sales and established processes to achieve sales objectives resulting in increased enrollment of 32% per month.Played key role in designing health benefits for the CT Market.Assigned and delegated department tasks efficiently and appropriately.Worked directly with CFO to monitor and manage department budget exceeding $5M.Implemented training program for Benefit Consultants.Formulated and presented innovative strategies to team members, executives and customers to build foundation for successful sales plans.Directed sales support staff in administrative tasks to help sales reps close deals.NEW BUSINESS REPRESENTATIVE 01/2005 to 03/2006Phoenix Life, Hartford, CTINDEPENDENT SALES CONTRACTOR 08/2004 to 01/2005Self Employed Services, Hartford, CTSR. ANNUITY NEW BUSINESS ACCOUNT MANAGER 11/2003 to 08/2004Travelers Life and Annuity, Hartford, CTCUSTOMER SERVICE ASSOCIATE 04/2003 to 11/2003Hartford Life, Simsbury, CTCUSTOMER SERVICE ASSOCIATE 04/2001 to 04/2003Mass Mutual, Hartford, CTEDUCATIONEastern Connecticut State University, Willimantic, CTB.S, Business Communication, 01/2000LICENSESState of Connecticut, California, New York, Nevada, and Texas Accident, Life and Health License |
