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Click here or scroll down to respond to this candidateCandidate's Name
Mobile: PHONE NUMBER AVAILABLEEmail: EMAIL AVAILABLELinkedIn: LINKEDIN LINK AVAILABLEDYNAMIC LEADER in MARKETING, COMMUNICATIONS, PRODUCT MANAGEMENT and PROJECT MANAGEMENT with a proven track record of driving tangible results across integrated initiatives. Expertise in launching successful consumer product marketing strategies for OEMs, optimizing product lifecycles, and delivering high-impact campaigns. Adept at competitive analysis, marketing analytics and budget management. Exceptional at crafting platform- and purpose-driven content. Fintech skills in enhancing operations, managing vendors, mitigating risk, and ensuring regulatory compliance. Recognized for cultivating complex relationships and strategic partnerships that contribute to business growth. Strategic, creative, resourceful, detail-oriented, and forward-thinking with broad career perspective Adept with SaaS/MarTech.PROFESSIONAL EXPERIENCEDESIGNERS RESOURCE OF FLORIDA B2B solutions for the interior design trade Sarasota, FLDirector of Business DevelopmentSeptember 2023 February 2024Grew month-over-month sales by 20% and, in some cases, secured orders within days of first contact by identifying and executing new strategies to reach new designers and new market segments.Expanded customer base and market presence by double to triple by networking at professional associations, prospecting, nurturing relationships with influencers, and serving as a trusted resource.Forged new strategic vendor partnerships to increase service offerings and client satisfaction.Continually optimized strategic direction by sharing insights, successes and challenges with the owners; and by staying abreast of industry trends, competitive landscapes, and emerging opportunities.MERADIA Advisory and technology services for global investment managers West Chester, PAMarketing ManagerDecember 2018 March 2021Grew brand visibility and business opportunities for the firm and for the consultants by developing and executed strategic marketing initiatives in collaboration with the owners and managing partners.Optimized business development process by designing and maintaining a fit-for-purpose WordPress website.Improved digital marketing efforts by co-developing and analyzing Google and LinkedIn platform metrics.Elevated and clarified firms market position by writing compelling website and social media content, consultant biographies, presentations, case studies, and white papers that external sources published.Optimized exposure to new business opportunities by systematizing sponsorship of and participation in industry trade shows and speaking engagements. Championed shift to virtual engagement during global shift to remote operations.Improved operating efficiency by re-structuring SharePoint Teams for faster/easier access to marketing and sales tools.JPMORGAN CHASE & CO. Wilmington, DEProject Manager, Card Digital TeamJanuary 2018 December 2018Directed about 10 projects simultaneously that delivered new features and functionality to Chase.com, Chase mobile app, and Chase native app behind the customer login using a hybrid of waterfall and agile methodologies.Drove on-time project delivery by achieving consensus between business and IT stakeholders on scope and using JIRA project management software, managing cross impacts and dependencies, and keeping teams on task.Fostered continuous improvement of digital platform functionality by analyzing results of UX testing and focus groups.JPMORGAN CHASE & CO.Vendor Manager, Digital Marketing VendorsSeptember 2011 December 2017Protected a $25 million annual book of work and ensured 200+ JPMC marketers received safe and compliant email and website solutions from outside digital marketing vendors.Negotiated an average of 11% annual savings by partnering with Sourcing to amend Master Services Agreements and establish work order procedure with all vendors.Ensured compliance with federal regulations by: 1) Building a framework to support and monitor digital vendors compliance with JPMC Third Party Oversights operational and reporting requirements, IT controls, and federal regulations. 2) Collaborating with vendors C-suite and IT experts on implementation. 3) Managing annual IT and operational risk assessments, issue remediation, and disaster recovery and business continuity plans.Led bank-wide, cross-vendor de-risking initiatives, e.g., TCPA and ADA federal regulatory compliance.MARKETING COMMUNICATIONS CONSULTANT Kennett Square, PAApril 2002 September 2011Improved brand visibility and sales for diverse B2B and B2C clients products and services by delving into their story, their target clients and their competition; and then tailoring an integrated marketing strategy.Developed effective platform- and purpose-driven content for clients marketing collateral, websites, and social media platforms by learning their unique persona, and that of their target audiences.Delivered comprehensive solutions by partnering with graphic designers and website designers.Increased clients exposure by serving as a public relations and media liaison, planning events, writing press releases, and representing clients at professional and industry events.T-FAL CORPORATION/GROUPE SEB USA Kitchen electrics and cookware OEM West Orange, NJProduct Marketing Manager, Consumer Product GoodsOctober 1999 July 2001CUISINART Kitchen electrics and cookware OEM Stamford, CTProduct Marketing Manager, Consumer Product GoodsSeptember 1997 October 1999ARC INTERNATIONAL NORTH AMERICA Lead crystal and glass tabletop and housewares OEM Millville, NJProduct Marketing Manager, Consumer Product GoodsOctober 1994 May 1997Drove market share and sales for each OEM by developing compelling products and messaging based on marketing analytics and competitive analysis.Launched multiple product lines and exclusives per season that fulfilled national and regional retail accounts requirements by collaborating with global cross functional teams.Spearheaded development of products and messaging that improved brand perception with the U.S. consumer.Spoke to target customers, communicated USPs, and strengthened sales by writing clear, compelling and compliant stories for: packaging, sell sheets, brochures, instruction books, training manuals, displays, promotions, and ads.Directed product photoshoots and a television ad.Managed product lifecycle for multiple product lines for various retail clients.Presented product training sessions for sales force, retail accounts, and customer service teams.Analyzed product performance by tracking sell though, inventory, and retail clients feedback.Planned and optimized international trade show booths for retail clients to assess and purchase product lines.Facilitated the acquisition of and amendments to contract between Arc and The Coca-Cola Company to manufacture licensed glassware, then oversaw product development that expanded Arcs product offerings.EDUCATIONDREXEL UNIVERSITY Philadelphia, PABachelor of Science, International Marketing Graduated Cum LaudeVice President of Phi Eta Sigma National Honors Society. National Deans List. GE College Bowl Scholarship.Alpha Sigma Alpha National Sorority officer & recipient of Pan-Hellenic Academic Excellence Award.Earned positions with some of the most coveted organizations to fulfill three requisite six-month internships.NATIONAL ACADEMY OF SPORTS MEDICINE Gilbert, AZCertified Personal Trainer |
