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1Creative Director, Design & Strategic ConsultantLRM AestheticsnovStreet Address  - presentFranklin, TN (remote) Creative Director for new skin rejuvenation product launched in April Street Address
 Led team through brand naming, brand identity workshop and brand identity development including design of all new brand hallmarks Designed product packaging for launch, and all associated promotional and conference materials Created brand website (content, UX, design)VP, Creative DirectorRelevate Healthjune18 - sept23Berkeley Heights, NJ (remote hybrid) Agency was originally Arteric (Summit, NJ). Acquired by Relevate Health Group in December 2020 Arterics C-suite Creative Director, leading design, UX, content-writing and marketing On leadership team responsible for propelling the agency to MM&M Best Place To Work in 2019 My team was responsible for site and app creation, branding, e-commerce experiences, digital marketing,(including social media and blogs), and business development, all strategically driven by the very latest data analytics, AI/ML, and SEM/SEO insights Oversaw the marketing efforts & business development resulting in business growth from $3.7MM to $9.5M, with head count going from 20 to 50 in less than 2 years, faciliating 2020 sale to Relevate Health Relevates Head of Creative department, with 20+ copywriters, art directors, designers, and UX experts reporting to me Driven by strategy, using market intelligence and data analytics, my team created market message for activation, engagement and action Supervised 60 staff (creative, video, design production, and editorial) through company integration, post multiple M&As Implementated and trained new processes to facilitate scalability Provided Sales & Marketing with creative support, including the design of agencys award-winning launch branding Integral to the winning the Edwards Lifesciences and Alkermes Vivitrol businesses (>$7MM) Total revenuefrom $28.4MM to $70MM, and head count from 120 to 226 (2020-2022) 109 design, copy, video & UX awardsClients: Alkermes, Apellis, Aquestive, Astellas, Celgene, Clovis, Edwards, Exact Sciences, Genentech, Kyowa Kirin, Navigator Healthcare, Novo Nordisk, Prasco, Pfizer, Sanofi. Sunstar. professionalexperiencedaryn henry creativity with purposeEMAIL AVAILABLEPHONE NUMBER AVAILABLELINKEDIN LINK AVAILABLEdarynhenry.com password upon request29, Ironia Mendham Road, Randolph, NJ 07869LINKEDINLINKEDINLINKEDINLINKEDINexpertiseVery experienced creative leader, team builder, mentor, with excellent presentation skills, and proficiency at building collaborative client-partnerships. I combine creative strategy and information design, to provide impactful communication solutions from pipeline, through market-shaping to launch and beyond. Data-insight driven, I have vast experience in building brands, and nurturing award-winning creative teams. Audience-first.Creative direction of art, copy & UX teamsCreative department managementBrand strategy & brand identityStrategic & tactical planningDigital strategyCampaign conceptualizationArt direction & graphic designWeb design & UX/UIProduct launchesVideo2Creative Lead, Art (Freelance)Digitas Healthnov17 - june18New York, NY/Philadelphia, PAClients: Abbott, AbbVie, EMD Serono, Genentech, Johnson & Johnson, Shire. Associate Creative DirectorBGB Groupapril 16 - nov 17New York, NY Tasked with influencing a shift in focus at the agency, from historically Med Ed to more of a 360 promotional approach Team under me grew from 5 to over 20 in first year Art lead for:- Bristol Myers Squibbs (BMS) oncology franchise- Melanoma, lung and GBM indications for the immunotherapy blockbuster Opdivo- Pan tumor promotions & unbranded biomarker and Immuno-Oncology programs Clients: AstraZeneca, Bristol Myers Squibb.VP, Group Art SupervisorHarrison and Starjuly 13 - april 16New York, NY Managed art team of up to 10 ADs Art lead on Novartiss Tasigna (chronic myeloid leukemia), Copaxone (MS), Mercks HCV franchise campaign, and the global and domestic launch of Mercks Zapatier (HCV), and all associated branding Art lead on Genentechs BioOncology:- Franchise marketing & campaign evolution- Franchises molecular pipeline (molecular MOA, branding, interactive convention presence (ESMO, AACR, ASH & ASCO) Created brand identity, booth presence, and MOA for Lexicons TeleStar trials Revised the agencys process for branding initiatives 2014 Harrison and Star Heart and Soul awardClients: American Cancer Society, Bayer, Genentech, Gilead, Lexicon, Merck, Novartis, Teva.Group Art SupervisorSudler & Hennesseyjune 99 - july 13New York, NY Promotions: Senior Art Director (02), Art Supervisor (06), Group Art Supervisor (08) HCP and DTC, print and digital Art Director Launched Roches Boniva (osteoporosis), Roches Tamiflu rebrand and relaunch (influenza), AstraZenecas Vimovo (osteoarthritis), and Shires Firazyr (hereditary angioedema) Art lead on global relaunch of AstraZenecas Brilinta (acute coronary syndrome) Originated S&Hs annual art show, acting as curator for the 5 years Clients: Alexion, AstraZeneca, Colgate, Forest, Galderma, Genentech, Gilead, National Cattlemans Beef Association, Merck, Novartis, Novo Nordisk, Orapharma, Pharmacia, Roche, Schering, Shire. Art DirectorYAR Communicationsmay 96 - april 99New York, NY Direct marketing materials, print ads, and corporate identity for multi-cultural ad agency Clients: AT&T, CBS Sportsline, Charles Schwab, CNN, Medtronic, Turner Broadcasting, Unisys, Western Union. daryn henryprofessionalexperiencecontd3management Executive Leadership Program by Ed Baron & Associates Inc. Mantra management course at Harrison & Star.Emotional Intelligence training courses (2).Presentation Training by Filament Inc. (2).lecturing Transitioning to the Pro World (BFA in Photography) Parsons, The New School For Design, New York, NY07/08the FULL treatment. What to know when creating treatments for a creative team & why it matters. School of Visual Arts Continuing Education Masters Program, New York, NY in partnership with Workbook and American Photographic Artists 2023awards Globals, RX, MM&M, MarComs, Daveys, W3s Awards, Mobile Web, AVA Digital, Communicators, Hermes. award juries AIVA Communicator Awards, Daveys & W3 Awards; The Mannys; MM&M Awards. articles Breaking down creative leadershiphttps://LINKEDIN LINK AVAILABLE?trackingId=maMfE UqcSby4c9MpNLfzuw%3D%3Dhow to design for comforthttps://LINKEDIN LINK AVAILABLE?trackingId=FkjmFBdURVip1RE% 2BM7lhdg%3D%3Ddesktop Adobe Creative Suite, Midjourney V5.1, Microsoft Office, Sketch, Final Cut Pro. process Lean Six SigmaYellow & Green Belt.Adobe Workfront & Entrepreneurial Operating System (EOS). target audiences Life Sciences (HCP, DTC, OTC, B2B, Investors), Non-Healthcare Consumers. Falmouth University, Falmouth, Cornwall, United Kingdom BA (Hons) Graphic Information DesignUniversity of Wales Trinity Saint David, Swansea, Wales National Diploma Foundation Studies in Art & Design Spending time with my 2 children & my 2 labrador-mix rescue mutts, photography, DIY, hiking & camping. Qualified rugby coach. John GoodyPHONE NUMBER AVAILABLELora LukinPHONE NUMBER AVAILABLELauren WilkensPHONE NUMBER AVAILABLEBuddy HarrisPHONE NUMBER AVAILABLEeducationqualificationsdaryn henryinterestsreferences