| | | 20,000+ Fresh Resumes Monthly | |
|
|
| | Related Resumes Strategic Planning, Integrated Marketing, Staff Management, Budg Jordan, NY Program Director Therapeutic Recreation Clinton, NY United States Digital Marketing Chittenango, NY Funeral Director A Manager Binghamton, NY Retired Rome, NY Food Service Financial Services Binghamton, NY Customer Service Sales Associate Binghamton, NY |
|
Click here or scroll down to respond to this candidateCandidate's Name
EMAIL AVAILABLE PHONE NUMBER AVAILABLELinkedIn Fayetteville, NYDirector of MarketingVisionary and insightful marketing executive with extensive experience in spearheading impactful omnichannel campaigns and strategic marketing initiatives in multiple domestic and international vertical markets.Proficient in bolstering brand visibility and revenue through innovative digital analytics tools, managing substantial budgets, and leading cross-functional teams to exceed marketing goals. Skilled in implementing digital transformation, while orchestrating strategic campaigns that heightened brand loyalty and expanded premium offerings. Expertise in creating and nurturing strategic partnerships, enhancing community engagement, and optimizing user experience across digital platforms. Proven track record of revitalizing brand strategies and boosting donor engagement in educational institutions. Committed to driving growth and fostering a culture of continuous improvement within dynamic sales and hospitality sectors.Areas of ExpertiseMarketing & BrandingDigital MarketingCampaign ManagementCreative Design DirectionStrategic PartnershipsPublic RelationsHospitality Marketing InitiativesPerformance AnalyticsEvent CoordinationOmnichannel MarketingBudget ManagementContent CurationAccomplishmentsOrchestrated 100+ omnichannel marketing campaigns to bolster ticket sales for major sports events, achieving a significant $20M revenue increase and a 30% surge in new season ticket purchases.Achieved $1M increase in sales over two years through introduction of three new retail concepts in 26K square foot space.Drove a 47% growth in online order volume over four years by directing annual catalogs and digital marketing campaigns.Realized a $524K boost in sales with the launch of an AI-enhanced e-commerce platform, improving web traffic and conversion rates.Revamped data analytics, lead scoring, and audience segmentation, optimizing operational processes for giving campaigns and driving increased donor engagement.Career ExperienceLegends Sales, Marketing & Hospitality / Syracuse University, Syracuse, NY Aug 2022 Apr 2024Director of MarketingDirected creative design of marketing content and asset design, optimized user experience for digital platforms, and conducted media buying and contract negotiations with agencies. Cultivated and maintained strategic partnerships with stakeholders within Onondaga and Madison counties to expand branding and philanthropic opportunities. Oversaw administration of various partner agreements to capitalize on trade agreements, negotiate contracts, and secure additional services.Supervised $5M annual marketing budget, managing media agencies and internal creative services to ensure optimal asset utilization.Pioneered implementation of a comprehensive digital marketing dashboard, streamlining campaign management and ROI analysis, resulting in measurable asset management improvements.Created and implemented media strategies that boosted revenue by $250K and generated 15K conversions in six months with a new digital marketing dashboard.Organized high-profile hospitality events at the JMA Dome including six 400-person football tents, 30-500 premium hospitality spaces for basketball, enhancing the patron experience.Le Moyne College, Syracuse, NY Jan 2022 Aug 2022Director of Annual GivingOversaw creation and timely distribution of marketing materials, maintaining brand integrity while coordinating effectively with external vendors. Directed a team of four marketing professionals, ensuring high productivity and performance. Organized and coordinated student experience marketing programs, bolstering campus engagement and support for philanthropic initiatives.Advanced data analytics and segmentation techniques, leveraging technologies like Blackbaud and GiveCampus to boost donor engagement and elevate philanthropic contributions.Forged strategic partnerships with major gift officers and alumni relations to launch integrated campaigns, improving donor acquisition and retention.AmeriCU Credit Union, Yorkville, NY Jan 2021 Dec 2021Vice President, MarketingFormulated and implemented innovative marketing strategies, driving brand enhancement and user engagement through a digital-first approach by redesigning company website. Managed a $3M marketing budget and supervised a 12-member team. Oversaw resource allocation to various marketing initiatives and community engagement projects.Directed multi-channel marketing campaigns that steered $700M in additional sales and increased membership by 450 individuals and 300 business accounts.Spearheaded 19-branch renovation project across central NY, achieving a successful rebrand, upgraded interior and exterior designs, and the integration of new digital technologies.Colgate University Bookstore, Hamilton, NY Apr 2014 Dec 2020Director of Off-Campus Retail OperationsOversaw daily textbook operations for off-campus retail venues, including marketing and e-commerce, ensuring efficient team coordination and adherence to financial objectives. Led efforts for procurement of wide range of products, including insignia clothing and non-insignia items, contributing to new revenue channels and increased customer traffic. Liaised with university leadership to align retail operations with enrollment goals and brand strategy, while fostering strong community relations and developing new programs in partnership with alumni relations and athletics.Orchestrated complete interior redesign of the store, successfully refreshing the layout and product presentation to attract more visitors.Revitalized Auxiliary Services for student and off-campus dining programs by introducing new food options, optimizing pricing, and leading an RFP process for selecting new vendors. Oversaw on and off campus caf and convenience storeGaylord Brothers, Syracuse, NY Jan 2011 Mar 2014Senior Product Manager, Archival and Museum ProductsDeveloped and maintained strategic partnerships nationwide to broaden product offerings and improve archival product line, establishing new affiliate marketing channels and business growth opportunities. Managed multiple projects simultaneously, while focusing on omnichannel marketing campaign strategies and creative design direction.Boosted sales by $2M in 26 months through strategic business development and precise product placement.Facilitated new product development that generated $12M in revenue, while overseeing creation of digital and print marketing materials and executing effective event strategies.Expanded product portfolio by creating 500+ new items with manufacturing, enhancing depth of line and strengthening companys competitive edge.Additional Experience: Director of Marketing, Astaro Corporation/Sophos, Wilmington, MA Marketing Consultant, Independent Wholesale Marketing Manager, Yankee Candle Deerfield, MAEducationBachelor of Arts in Economics and Marketing SUNY Cortland, Cortland, NYAffiliationsHamilton Chamber of Commerce, Board of Directors Member, 2015 2020Earlville Opera House, Board of Directors Member, 2015 2019 |
