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Street Address Maple Ave DIGITAL MARKETING MANAGERNorthport, NY Street Address CONTENT MARKETERPHONE NUMBER AVAILABLE SEM SPECIALISTEMAIL AVAILABLECOPYWRITERROK FINANCIAL: DIGITAL MARKETING ANALYST SEPTEMBER 2022 - MAY 20243500 SUNRISE HWY BUILDING 100 SUITE 201, GREAT RIVER, NY 11739Mid-sized financial service company that provides funding solutions to a large variety of smallbusinesses. They offer a wide array of financial products, including small business loans, lines ofcredit, and equipment financing. I oversaw ROK Financial's content marketing initiatives,including SEO optimization, blog management, and freelance team leadership.Generated more than 180 optimized blog posts and additional cornerstone content.Performed web analytics and SEO research across Google Analytics 4, Search Console, & SEMRush tooptimize organic, paid, and social content.INKJET SUPPLY PRO: DIGITAL MARKETING SPECIALIST SEPTEMBER 2019 - SEPTEMBER 202230 HARBOR PARK DR, PORT WASHINGTON, NY 11050Ecommerce photo paper brand owned by Dotworks. A midsized distributor of graphic artsmaterials for digital and conventional printing across the US. I was charged with all e-commerceefforts, SEO research, content marketing, and PPC ads for generating a successful sales funnel.-Developed and maintained Shopify for B2B & B2C E-commerce efforts. Including successful landingpages and content marketing for separate products ranging up to $40,000.Leveraged Google Analytics 4, Data Studio, Tag Manager, and Ads, combined with comprehensive SEOresearch, to drive significant improvements in sales performance and content effectiveness.SUPER RUNNERS SHOP: WEB DESIGNER & COPYWRITER JUNE 2017 - SEPTEMBER 2019355 NEW YORK AVE, HUNTINGTON, NY 11743Former Mid-sized retailer of running shoes and equipment. Operated a total of a dozenlocations and 100 employees before being sold in 2019. I designed, built, and maintained a fullyfunctional WordPress website, tailored to the company's specific operational needs.-Wrote and maintained extensive branding and product web pages for content marketing strategy.Performed practical market research, a/b testing, and analyzed the findings for new web content.COMMISSIONER JEANNE MCQUEENEY: DIGITAL MARKETING CONSULTANT JUNE 2017 -SEPTEMBER 2017COUNTY COMMISSIONER OF EAGLE, COThe County Commissioner required a digital marketing associate to help her and hercolleagues with the campaign during election season. I managed her social, launched emailcampaigns via constant contact, and helped her maintain her WordPress site.-Edited and managed Facebook pages and posts.Coordinated work with other agencies and businesses.Copywrote radio ads for her campaign.MOBLOGGY: SOCIAL MEDIA AGENT JUNE 2017 - SEPTEMBER 2017EAGLE CO, 105 WILLIAMS ST, MINTURN, 81645-105A small local digital marketing firm with 3 employees that managed social media accounts forlocal businesses. I generated content and managed accounts for multiple businesses andmultiple platforms.-Wrote, edited, and maintained multiple social media and email campaigns for multiple clients.CERTIFICATIONSGoogle Analytics 4 CertGoogle Ads Search CertBlackford Copywriting DiplomaKopywriting Kourse CertYoast Technical SEO CertYoast Keyword Research CertYoast Site Structure CertYoast Structured Data CertYoast Multilingual SEO CertHootsuite Social Media CertADDITIONAL SKILLSCopywriting / Content MarketingHTMLCSS / Bootstrap / Responsive DesignJavascript / jQueryUniversal Google AnalyticsGoogle Analytics 4Google AdsGoogle Tag ManagerGoogle Looker StudioGoogle My BusinessWordPress / Elementor / VamTam / Yoast SEOShopifyMailChimpConstant ContactMicrosoft Office SuiteGoogle Cloud SuiteAdobe - PhotoshopAdobe - IllustratorAdobe - XDCanvaFacebook / PixelInstagramLinkedinHootsuiteEDUCATIONBS - Business EconSUNY Oneonta 2016 |