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Click here or scroll down to respond to this candidateCandidate's Name
PHONE NUMBER AVAILABLE Senior Content Strategist + Writer LinkedInNew York, NY Candidate's Name .weebly.comCAREER SUMMARYTalented senior digital content marketing strategist, writer, editor, manager, and producer with 20 years of experience in digital advertising and content marketing, including demand generation campaigns and content for B2B and B2C websites, apps, social, video, email, display, and event bid collateral. SIGNIFICANT QUALIFICATIONSContent & Strategy Strong strategic thinker, able to conceive, create + execute content strategies, editorial calendars, and campaign creative. Gifted writer + editor with ability to author and edit a variety of brand content, from landing pages to social posts. Excellent content ideator able to quickly generate content themes, editorial POVs, and programmatic concepts. Superb campaign manager able to manage creatives, agencies, and vendors in execution of content campaigns. Excellent presenter capable of crafting and presenting client pitchesfrom credentials to strategy and creative. Experienced interviewer able to conduct stakeholder interviews to distill brand values, strategic and thematic directions. Representative Johnson & Johnson, HBO MAX, DIRECTV STREAM, AT&T, SHOWTIME, AT&T, ESPN, Listerine, Tylenol, Bayer CropScience, Client List Powerade, Newell Rubbermaid, International Olympic Committee, Delta Air Lines, Kimberly Clark, GMAC Insurance. RELEVANT EXPERIENCE NEWFRONT - New York, NY (2023-2024) SENIOR EDITOR + CONTENT STRATEGISTLed copy and content operations for $2B Silicon Valley start-up in tech + insurance. Strategized, ideated, and produced integrated content campaign including a full brand relaunch, new corporate website, product launches, event sponsorships, sales enablement collateral, and social media content. Managed direct report and multiple contract creatives. Content Strategy: Created overarching content strategy, content roadmap, and oversaw social calendar, driving 12% uptick in social follows and 50% increase in site traffic YoY. Developed AI-focused thought leadership program of deep-dive editorial and social across 16 industries and a roster of 30+ subject matter experts. Led content strategy and omni-channel content development for product launch of new total rewards dashboard, including timed distribution across social, site, PR, and targeted email. Content Production: Led copywriting and editing for Newfront.com including 16 interviews with subject matter experts, writing and editing more than 50 pages and 30,000 words of content, driving 26% lift in new users traffic volumes. Managed content and copy for dedicated marketing blog and expanded content typology to include case studies, interviews, executive reports, guides, white papers, and more. Developed copy and assets for hosted IPO bootcamp event in San Francisco, including landing page, email and social campaign, agenda ideation, panelist talking points, session prep, and on-camera interviews of more than 20 subject matter experts from industry leaders such as Goldman Sachs, Nasdaq, Goodwin Procter, and others. Wrote and edited multi-channel content for AI product launches including dedicated landing pages, custom videos, articles and bylines, email series, and social posting across LinkedIn, Facebook, and Instagram. DIRECTV (AT&T-owned) New York, NY (2016-2022)SENIOR CONTENT MARKETING MANAGERStrategized, wrote, edited, and produced digital content campaigns for video streaming products on O&O, partner, and social platforms, collaborating on user experience and personalization efforts via AB testing and STIM page development. Copy + Content: Drove content and copywriting for enterprise content marketing platform, including custom editorial and promotional SEO-optimized content for key streaming products, partner programming, and acquisition offers. Conceptualized, pitched, and created content marketing hub for SHOWTIME Championship Boxing, including crafting copy for PPV promotions, site pages, cross-sell ads, and conducting on-camera video interviews, managing creative agencies, photog talent, and writing editorials for event promotions. Led strategic planning and scriptwriting for new DIRECTV Stream Live broadcast providing product demonstrations and programming spotlights to a national audience on att.com and directv.com, driving 3x lift in CVR. Content Strategy: Guided development of custom geo-targeted landing pages for key partner campaigns including Major League Baseball, Bally's Sports, and the Dallas Mavericks, driving higher Revenue Per User in acquisition cohort. Strategized current customer launch communications for key vMVPD streaming products HBO Max and ATT TV, and acquisition marketing for DIRECTV Stream, working closely with design and user experience teams. Led digital strategy and production for launch of Taylor Swift NOW, a VOD streaming network on DIRECTV. Dedicated'gateway' hub included exclusive content previews, ambient video carousels and custom social feed. Event Marketing: Developed custom UFC PPV and HBO Boxing PPV multi-platform campaigns with dedicated landing pages, including annual Cinco de Mayo event. More than 80% of landing page visitors converted, leading to YoY peak of 330k buys. Over 12 mo. period, projects directly contributed to more than 10M streams and 750K PPV buys. Candidate's Name Senior Content Marketing Strategist Page 2 EXPERIENCE (Cont.) DIRECTV (AT&T-owned) New York, NY Strategized and produced live stream promotion for AT&T sponsored summer concert series, including iHeart Country, iHeart Wango Tango, and LoveLoud Festivals, including custom live feed, shoulder editorial + geo targeted offers. Led DIRECTV digital promotion of $100M SHOWTIME Mayweather vs. McGregor PPV event, planning + writing dedicated landing page w/ original content, bifurcated buy flow, paid social, and display. Exceeded revenue forecast by 100 percent. Created multi-channel streaming strategy for NCAA March Madness across site, paid Facebook media, organic social, email, mobile, push, and SMS, driving 251% YoY lift in live streams and 3x lifts in uniques and duration. Personalization: Developed auto-personalization iteration roadmap + testing strategies for AB testing and optimization of key index pages, leveraging geo-targeting, device type, operating system, and connection speed, driving lifts in progression and conversion. Drove rule-based personalization for customer personas, working closely with UX team and driving 18% lift for NBA League Pass, HBO, and DIRECT Cinema.MRY (PUBLICIS) New York, NY Mashable Digital Innovator Agency of the Year (2012-2015) CONTENT STRATEGY DIRECTORLead content strategist for website development and migrations, social, mobile, display, email, and search campaigns. Clients include Johnson & Johnson, Listerine, Rogaine, Oracle, National Grid, Bayer CropScience and Seamless. Content Strategy: Delivered content audit, content strategy, and SEO-driven content matrix for development and launch of new Tylenol.com, which resulted in page-one search results for key underperforming childrens category keywords. Led content strategy for Johnson & Johnson global social media campaign, delivering 200+ pieces of unique content and 1M engagements on Facebook/Twitter for FIFA World Cup, shattering channel engagement benchmarks for CPG brands. Crafted social media playbook for Powerade 2014 World Cup sponsorship, which led to a 38% spike in brand awareness. Ideated campaign concept, generated content calendar, and collaborated on automated trigger flow for Listerine 21 Day Challenge. Initial campaign results exceeded personal care benchmarks on opt-ins (37%) and social shares (12%). Copy + Content: Planned, wrote, and managed content development for Johnson & Johnsons InsightsOut, a global thought leadership initiative, including videos, articles, podcasts, slideshows, infographics, and other content types. Ideated, wrote, and edited multivariate paid mobile campaigns for Seamless, including geo-targeted content. Collaborated with user experience and content design team on content taxonomies for National Grid content migration. LBi ATLANTA Atlanta, GA (2008-2011)HEAD OF CONTENT INNOVATIONPromoted from senior digital writer to lead content strategist on projects including website creation, migration, and management, paid social, email and search. Clients included Bayer, Newell Rubbermaid, DYMO, Seamless, and TheLadders. Copy + Content: Led development of 3-year digital and content strategy for Bayer CropScience. Strategy based on enterprise-led SEO and PPC commitment supported by customer-centric thought leadership content in the $500K+ agribusiness farming market. Led copywriting for website content strategy, including 20,000 words of new content, 150 pages of edited site content, and the design of 40 feature sections, many dozens of site callouts. Managed content planning, copy, and editing for migration for 150+ page website (DYMO.com) and 50+ page website(boardingschools.com). Strategized, wrote, and produced high-performing, ABM lead nurturing email campaign for FiberMax seed varieties, a leading cottonseed variety. Delivered open rate of 45.7% and average CTR of 14.4%, far above brand averages. Display + Email: Created integrated media campaign for education client with home page banner takeovers on CBC Canada and NPR, targeted Facebook advertising, and supporting PPC search campaigns on Google, MSN, and Yahoo! Developed online acquisition banner campaign for TheLadders.com with media on CNN Money & WSJ.com Careers. Created retargeting email series for TheLadders that generated a 51% lift on CTR from opens in the series historically, and a 70% lift on clicks to emails sent against active control. Delivered higher CTR (0.11%) and higher Potential Conversion and Upgrade rates than TheLadders control campaigns. Additional copywriting engagements with Blue Sky Agency and Iconologic Design + Communications EDUCATION FLORIDA STATE UNIVERSITY Tallahassee, FL FORT HAYS STATE UNIVERSITY Hays, KS BA IN ENGLISH LITERATURE MLS IN LITERARY ARTSEDITORIAL Microsoft Office Suite Monday.com Adobe Analytics COMPETENCIES Contentful CMS platform Figma Adobe Target RECOGNITION Titan Business Awards - AT&T Connection Award - Effie Awards - Mashable Mashies - Creativity International Awards - Shorty Awards - W3 Awards - Webby Awards - Council's Choice - Addy Awards - One Show - Creativity Annual Awards - FWA- Design Licks Web Awards - London International Awards - Adobe Design Awards - SEED Awards - Show South |
