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Title Digital Marketing In-House
Target Location US-IL-Chicago
Email Available with paid plan
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Michael ArmstrongStreet Address  PHONE NUMBER AVAILABLEEMAIL AVAILABLEhttps://LINKEDIN LINK AVAILABLEExperienced technology professional with a robust background in web production, digital marketing, UX, UI design, digital accessibility, and team management. Demonstrated success in developing business-driven solutions across diverse technology platforms. Proven ability to make strategic decisions that lead to the creation of profitable digital products in medium to large-scale organizations. Expertise in leading cross-functional teams, fostering collaboration, enhancing performance, and achieving project goals through effective communication and interpersonal skills.AREAS OF EXPERTISEFront-End Web DevelopmentDigital AccessibilityQA, Analytics, SEOAgile/Scrum MethodologiesUser TestingUI Design & DevelopmentTeam ManagementDesign SystemsComponent LibrariesPROFESSIONAL EXPERIENCEAllstate Insurance, Chicago, ILFront-End Engineering Manager2015  2023Hands-on development and product management architecting digital products, websites, and applications using Agile/Scrum methodology with HTML, JavaScript, CSS, cloud environments and content management systems including Drupal, Wordpress and SiteCore.Successfully transitioned the production of digital marketing assets from third-party partners to an in-house solution, supporting digital marketing initiatives with an annual budget of $100M.Collaborated with analytics and trafficking teams to implement MVT, A/B testing, SEO optimization, and usability using Omniture, Adobe Analytics, and Google Analytics.Hired, managed, and mentored over 15 engineers, tracking performance and conducting weekly 1x1s and annual reviews.Coordinated the purchase and licensing of cloud services, ad platforms, content management systems, and fonts.Website, email, advertisements and component design using Figma, Sketch and Adobe CC.Formed a cross-functional coalition to define and achieve WCAG 2.1 AA digital accessibility standards on all external and internal websites and applications.AgencyEA, Chicago, ILDigital Director2013  2014Established and managed a digital production team, collaborating with account management, creative, and business teams to build and deploy marketing and event support digital materials.Developed various applications to support live events for clients such as Hilton, Marriott, and Cardinal Health, including email campaigns, registration systems, and custom mobile applications.Created multiple digital displays for large-scale events using HTML5, Adobe Animate, and After Effects, deployed to cloud servers.Ogilvy, Chicago, ILTechnology Director2007  2013Hands-on development and product management architecting digital products, websites, and applications using Agile/Scrum methodology with HTML, JavaScript, CSS, cloud environments and content management systems including Drupal, WordpressManaged a digital production team of up to 12, overseeing the production of digital marketing assets to support clients' marketing initiatives.Implemented new repository management and CI/CD strategies, and implemented cloud-based deployment systems using Jenkins pipelines.Established a QA team and integrated accessibility testing into digital projects using tools like Jaws, NVDA, VoiceOver, and Chrome Dev Tools.Acted as the key technology contact for clients and partners, building strong relationships for effective communication and collaboration.TECHNICAL SKILLSHTML, CSS, JavaScript, jQuery, React, Figma, Adobe CC, Jira, PHP, MySQL, Github, Drupal & Wordpress, .netCERTIFICATIONSW3C Accessibility

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