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Click here or scroll down to respond to this candidateCandidate's Name
PHONE NUMBER AVAILABLE EMAIL AVAILABLE US Citizen Candidate's Name nyc.comPROFESSIONAL EXPERIENCEJiu Jie, New York 2018 - PresentFounder & CEO Developed and scaled the original knot cushion design, achieving global sales of over 10,000 units through direct-to- consumer and wholesale channels Managed comprehensive brand strategy, optimizing sales performance, digital marketing (SEO, PPC), and content strategy, resulting in a 15K+ social media following Led successful partnerships and secured placements in key retailers such as SSENSE, Nordstrom, The Real Real, The Webster, Home Union, Yowie among others Drove brand visibility through strategic PR efforts, securing media coverage in major outlets including Vogue, Financial Times, Vice, AD Magazine, New York Times Retina AI, New York 2022 - PresentAccount Manager & Brand Strategist Developed strategic branding initiatives for clients, creating comprehensive marketing rollout plans, including copy, social media, and email marketing strategies, ensuring alignment with client goals and brand positioning Collaborated with AI teams to integrate innovative image-generation technologies (Luma AI, MidJourney, Stable Diffusion, and Flux) into creative strategies, delivering cutting-edge solutions that enhanced brand visibility and engagement Led cross-functional teams in the execution of branding campaigns, ensuring seamless collaboration and alignment with client objectives, while overseeing project timelines and budget Managed key client relationships, delivering tailored brand strategies and overseeing successful campaigns for high- profile clients, including Louis Vuitton, Prada, Vogue Italia, Barragan, Luar, Hermione de Paula and Olly Shinder Cowtan & Tout, New York 2019 - 2020Marketing Coordinator Directed seasonal product photoshoots and managed the creation of digital and print assets, collaborating with cross- functional teams to ensure alignment with brand guidelines and marketing objectives Developed and implemented growth strategies for newsletter and social media channels, leading to increased online engagement and enhanced brand exposure across key regional markets Oversaw special projects, integrating graphic design and creative direction to support broader marketing campaigns and drive business growthNili Lotan, New York 2017 - 2019Communications Coordinator Developed PR strategies including the launch of NL Core in partnership with Karla Otto and The New York Times Managed an inventory of over 2K sample pieces for PR, product development and sales purposes using Launch Metrics and RLM software Coordinated content creation with fashion editors and talent securing features in: Vogue USA, Vogue Paris, WSJ, T Magazine, Harper's Bazaar, Elle, InStyle, W Magazine Uniplan Creative Agency, Shanghai China 2014 - 2015 Assistant Creative Director Developed strategy and visualization decks for live marketing activations, supporting major global brands including YSL Perfumes, Moet & Chandon, Cartier, Audi, Amway, and Huawei EDUCATIONLondon College of Fashion, London UK, MFA Design Technology Polimoda, Florence Italy, BA Fashion DesignCentral Saint Martins, London UK, Fashion Foundation LANGUAGES: Fluent in English, Spanish and Italian |
