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Cary, NC Willing to relocate PHONE NUMBER AVAILABLE EMAIL AVAILABLEExperienceBRAND MANAGER & OPERATIONS MBMD TECH RALEIGH, NC HYBRID 2O22-PRESENT Create marketing plans for various social media sites, Amazon, and website SEO. Adjust plan as algorithms and data develop. Use consumer data to update review surveys. Increased conversion rate 130% in three months by updating survey to an easy-to-use format. Ensure that website, Amazon, and social media content is error free and aligned with the brand guidelines, create and review media content including: headlines, posts, blogs, marketing emails, and A+ graphics. Brainstorm and create content to actively engage targeted demographics with new ideas, eg; reading materials, after school activities, seasonal programs, and events. Increase social media engagement organically by 237% by creating engaging and informative content. Prepare reports and surveys. Review results through Google Analytics, Shopify, and Meta and utilize these numbers to implement better company processes, consumer wants, proposing new product lines, and marketing plans. Attend events, create booth design, and displays at trade shows to educate instructors on how to work with students and make educating fun and accessible for all. CONSUMER DIRECT RECRUITER RUOFF MORTGAGE FORT WAYNE, IN 2021-2022 Managed the full life cycle recruiting process from writing job descriptions, posting positions on job boards and company websites, sourcing candidates, conducting interviews, and facilitating candidate feedback through surveys and interviews. Consulted with VP and hiring managers to understand and identify technical skills and qualifications needed to fill positions with quality talent. Researched unique sourcing avenues such as online and in-person events to attract specialized skill sets. Attend in-person events to talk about programs available. Used Cost-Per-Click vs. Cost-Per-Application metrics to evaluate loss of interest to make appropriate changes, as a result, decreased Cost-Per-Application from $19.94 to $2.90: reduced recruitment costs by 85%.MARKETING & STAFFING EXPRESS EMPLOYMENT PROFESSIONALS FORT WAYNE, INREMOTE 2017-2021 Maintained a full lifecycle of recruitment for open jobs including posting on job boards, writing job descriptions, sourcing candidates, conducting initial interviews, relaying information to hiring managers for secondary interviews. Planned, managed, tracked, and reported on recruitment media campaigns and company's career site. Design and execute recruiting events to attract new hires. Created marketing graphics for social media that align with ISO 90001 franchise standards. Developed and implemented candidate sourcing strategies; conduct research on current market trends; provide market research and trend analysis. EducationBACHELOR OF SCIENCE IN HUMAN ECOLOGY: CONSUMER SCIENCE MAY 2021 THE OHIO STATE UNIVERSITYSoftware: Google Analytics, Canva, Meta, QuickBooks, Microsoft Office, Adobe Creative Cloud, Shopify |