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Click here or scroll down to respond to this candidateCandidate's Name
Boca Raton, FL PHONE NUMBER AVAILABLEEMAIL AVAILABLESUMMARYHighly motivated MBA with ample professional experience leading teams and implementing traditional / digital marketing communications strategies, promotional branding activities, as well as PR campaigns in the U.S. and international markets. Analyzed market trends, consumer dynamics, and developed innovative strategies oriented to drive revenue growth and lead generation efforts in different markets. Strong knowledge of digital and social media strategies, as well as integrated marketing communication initiatives on traditional and on-line as primary vehicles for new product launches, demand generation, and brand development.SKILLS Brand management and B2B/B2C marketing campaign strategy/implementation. Digital Communications and Social Media Strategy. Extensive knowledge of marketing automation tools (HubSpot, Marketo, Pardot, Eloqua, Salesforce). SEO and paid media PPC campaigns that increase traffic, gain organic first page ranking, and increase conversions/revenue. Understanding of market needs and trends to design strategic plans and tactics. Strategic planning, analytic and product marketing management roles. Budget tracking, campaign reporting and analysis. Extensive use of Google Analytics to execute data-driven strategies. PROFESSIONAL EXPERIENCEIndependent Strategic Marketing Consultant Project based Boca Raton, FL 2019 Present. Clients: PrimeTSR, Luminoso, DirecTV, FirstService Residential Analysis of client general marketing needs, customer value propositions, and branding issues. Partnered with Director of Growth Marketing to test, analyze and deploy lead-generating digital campaigns. Conceptualized and executed on multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels Measurement and reporting digital marketing campaign results against initial benchmarks Increased traffic by 30% by executing SEO content strategy on clients websites. Implementation of social media calendar, and digital campaigns to increase brand awareness and lead generation across platforms. - Facebook likes increased 20%TRIVANTIS Deerfield Beach, FL 2017 2018.Product Marketing Manager Drove market positioning and messaging to differentiate companys products in the market and engage C-level decision-makers in multiple verticals. Designed and implemented actionable marketing campaigns and content to increase demand for core products. Developed and executed Go-to-Market strategies that generated leads for Trivantis VR training solution (CenarioVR). Planned and executed digital campaigns to promote new products and updates using Marketing automation tools. Conducted market research to keep abreast of industry trends and competitors positioning to define product value proposition. Managed social media, blog, and newsletters editorial calendars, as well as content generation for social media campaigns. Independent strategic marketing consultant and sabbatical to run family business abroad 2015 2017. CISCO Fort Lauderdale, FL 2014 2015.Marketing & Digital Communications Manager - Americas Planned, conceptualized, and delivered effective digital marketing communications across the Americas (US/Canada/LatAm). Execution of email campaigns to grow awareness and demand of Cisco Services portfolio for customers and partners. Built a streamlined marketing communications framework, leveraging social technology to enable interaction with sales field, partners, and customers; averaging message open rates of 60%+ from sales field, 30%+ from partners in Latin America. Managed the production and translation of collateral materials, newsletters, emails, web, and social media content. Definition and management of message consumption metrics and ROI analysis. BRAND LEARNING - Accenture New York, NY 2012 2014. Client Project Manager (Marketing Capabilities) Led marketing capability projects (Health Care, CPG, IT, Energy clients) while supporting client programs' financials. Developed traditional Marketing content and storytelling for new Customer Value Proposition models. Co-designed workshop content, and compelling case studies for the definition of Marketing Essentials Programs (IMC Communications Strategies, Product Positioning, Brand Health evaluation) for CPG clients (Colgate). Developed case studies to support the client's Customer division to improve their strategic planning process. Collected and analyzed information to produce marketing recommendations used to improve customer experience. Conducted research interfacing with client stakeholders to develop tailored business proposals. CANON USA New York, NY 2009 2011.Product Marketing Manager, Americas Division Designed and implemented Traditional Marketing strategies with Canons affiliates, distributors, and partners. Conducted competitive analysis to define specific product mix strategies and provide guidance to the Sales Division Crafted brand messaging strategy and communicated product differentiation to multiple customer segments. Developed, through extensive market research, a new product differentiation that increased sales by 20%. Liaised with product management to define the communicational strategy prior to new apps rollouts. Managed new product launches, POP production, and branding activities in key markets. Led channel relationships and conducted training workshops for sales force teams in Latin American markets. SAP New York, NY 2006 2007.Marketing Data Operations Coordinator Provided senior management with strategic planning recommendations on marketing campaigns, achieving a 5% market share growth for Andean region. Liaised with Latin American clients and structured profile information for external markets segmentation projects. Analyzed SE/ME/LE-oriented campaign results to add value and identify best business opportunities. Defined target groups for marketing and sales campaigns in Latin American markets that increased client portfolio by 12%. Worked closely with product managers to creatively improve communication of value to the customers. Implemented new CRM standards and procedures that led to the reduction of five time-consuming data mining processes. EDUCATION MBA, Marketing Management. Lubin School of Business, Pace University. New York, NY. BA, Media Communications; major in Marketing. Universidad Catlica Andrs Bello. Caracas. ADDITIONAL INFORMATION Languages: English, Spanish, and (basic conversational) Portuguese. Pace University Marketing, Entrepreneurship associations, Soccer. Member of NSHMBA. Junior Achievement Organization instructor Elementary schools. |
