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Title Business Analytics Machine Learning
Target Location US-MA-Waltham
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R EMAIL AVAILABLE LinkedIn San Francisco Bay Area PHONE NUMBER AVAILABLEEDUCATIONBrandeis University Waltham, MAMaster of Science in Business Analytics (STEM Designated), GPA: 3.Street Address /4.00 Aug 2023 - Dec 2024 Relevant Coursework:Applied Econometrics with R, Advanced Data Analytics, Information Visualization, Application of Python to Business Analytics, Natural Language Processing, Machine Learning, Market Research and Analytics Lahore School of Economics Lahore, PakistanBBA (Hons) with Double Majors in Finance and Marketing, GPA: 3.70/4.00 Aug 2016 - Jun2020 Relevant Coursework: Calculus, Statistics, Micro / Macro Economics, Computing for Business and Economics SKILLSProgramming: Python (Pandas, NumPy, Matplotlib, Scikit-learn, TensorFlow, Pytorch), R (dplyr, ggplot2), SQL Tools: Tableau, Power BI, Microsoft Excel (VBA & Macros), Jupiter Notebook, MATLAB, SAP, Git, Bash, Canva, WordPress, Google AnalyticsPROJECTSPredictive Analytics for Food Desert Forecasting (Fall 2023) Lead the analysis of food access data across US counties, using SQL for in-depth analysis and R for data visualization. Developed a predictive model that improved food assistance planning by 20%. Case Study: Loan Investment Strategies with ML (Spring 2024) Engineered predictive models (Decision Trees, Random Forests, Neural Networks) to forecast loan defaults, increas- ing model accuracy by 15% and improving portfolio performance, with an average return uplift of 10.3%. Banking Customer Churn Prediction with ML (Fall 2023) (Fall 2023) Deployed a Python-based customer churn model with 80% accuracy, leading to a 10% reduction in customer attrition through targeted engagement strategies.WORK EXPERIENCELynn Hazan & Associates Chicago, IL (Remote)Business Analyst Intern June 2024  July 2024 Boosted website conversion rates by 15% through data-driven insights, leveraging Google Analytics to identify high- performing traffic sources. Enhanced newsletter engagement by 20% through SEO optimization and targeted content strategies. Sapphire Group - Diamond Fabrics Limited Lahore, Pakistan Supply Chain Analyst Sep 2021  Aug 2023 Leveraged Adavnced Excel to streamline procurement and inventory processes using SAP, achieving a 50% reduction in procurement cycle times and cutting costs by 40%. Engineered a purchase order tracking system that reduced order fulfillment time by 2 weeks and improved vendor performance management.Atheneum Partners Lahore, PakistanAssociate of Global Market Insights Nov 2020  Jun 2021 Drove 100% increase in profit targets through expert recruitment, leveraging LinkedIn Sales Navigator. Applied agile methodologies to streamline delivery of industry insights, substantially influencing client decision-making processes. Strategic Systems International Lahore, PakistanMarketing Analyst July 2020  Nov 2020 Applied data analytics to optimize marketing campaigns, leading to a 20% increase in lead conversion and meeting key business development KPIs.Nestle Pakistan Limited Lahore, PakistanResearch Associate Intern July 2019  Aug 2019 Conducted a cost-benefit analysis, resulting in a 5% reduction in production costs through strategic financial alignment and resource optimization.

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