| | | 20,000+ Fresh Resumes Monthly | |
|
|
| |
Click here or scroll down to respond to this candidateCandidate's Name
Lake Mary, FL Street Address
PHONE NUMBER AVAILABLE / EMAIL AVAILABLEhttps://LINKEDIN LINK AVAILABLESKILL SETSALES Successful in creating sales funnels and reactivating inactive/lost accounts. Skilled in new market penetration resulting in exceeding quotas and increasing revenue. Relationship building and customer development by collaborating with senior leadership and key stakeholders across departments and locations. Increased revenue & share in National, Regional and Key AccountsCATEGORY MANAGEMENT Category Captain leadership, Assortment Strategies, Joint Business Planning, Extensive experience utilizing CRM forecasting future needs. Data analysis & category insights, detail oriented, creating databases for future report generation, expertly versed in Circana, Nielsen, Technomics & JDA Space Planning PlusOVERALL STRENGTHS Under Promising & Over Delivering, time management, verbal/written communication, building high trust relationships, anticipating client needs, increasing sales and market share while coming in at or under budget.PROFESSIONAL EXPERIENCESealane Marketing, LLC 2022 2024Data Analyst & Category Space Planning Manager - Publix, SEG & CVSProvided assortment strategies and data analysis for Combe, Beauty By Imagination, Beauty By Design, Ultra Standard, Textured Hair Care and Accessories, Pro Hair Care and Accessories and Coffee segmentsCreated Beach, Pool and Lake Space Planograms for Merchandising Grocery and Drug ChannelsUtilized Circana Data and JDA space planning software, category management training and experience to provide exceptional insights and value with Grocery and Drug store chains to identify opportunities for growth and increase profitability.Created 6 databases for new product lines brought into company for future proprietary software to create reports focusing on Florida vs. US sales by dollars and units for each week, month and year to date.Publix Account Coordinator - Beach/Pool/Lake Merchandise and Accessories 2022 2023Monthly meetings with distribution partner Diversified Sales Co., Inc. discuss issues from ordering to supply chain interruptions and options to correct.Created planograms for stores that were located near the ocean, lake or pools with items such as inflatable rafts, rings, mats, toys for playing in the water, swim caps, goggles, masks, combos, fishing gear, body boards, wave skimmers and noodlesBuilt training documentation and self-help guides by gathering good examples to share with customers, potential clients and peersABC Fine Wine & Spirits 2021 2022Leaders in TrainingLITs are team members that are essential to ABC Fine Wine & Spirits future success, as they participate in a developmental program that prepares them to be the store leaders of tomorrow.Assistant Beer, Wine and Spirits Sales ConsultantAssist in making appropriate beer, wine and spirit recommendations to guests and assist team members to further increase their knowledge of cigars, beer, wine and spirits.Effectively market beer, wine and spirits to guests via several different marketing channels, which may include social media, online or in-store product reviews, or in-store product sampling, displays and signage.Parental Caregiver 2016 2020AdvancePierre Foods Inc. (Now part of Tyson Foods) 2015 2016Business Development Manager - FoodserviceResponsible for face-to-face execution of sales & marketing strategies against foodservice prime prospect operators such as hospitals, colleges, multi-unit regional chains, stadiums, military bases and restaurants.Ensured successful product launches by effective collaboration with Foodservice Marketing Team, providing comprehensive training, sales support, promotional items and communication to Broker and distributor networks.Worked directly with distributors, brokers, operators to open new accounts, increase sales in existing accounts to retain clients.Developed conceptual business-building propositions that added value & utilized and maintained CRM Account Planning system.Constellation Brands 2014National Account Manager Grocery & Liquor ChannelsAchieved an 11.6% increase in depletions with Southeastern Grocers/BI-LO Holdings by implementing cross-merchandising, new product introductions and pricing initiatives to drive sales, profit and distribution.Coordinated pricing, distribution/allocation, sales trends, promotional activity in-market training and relationship development.Collaborated with Trade Marketing and distributors to adequately plan POS and funding for approved programs.Responsible for fact-based selling the entire Wine & Spirits portfolio using syndicated data and analysis as support.Communicated all National Accounts placements to internal and external stakeholders (distributors/retail managers).Managed budgets, incentives and T&E.Anheuser-Busch InBev 2004 2005, 2007 2013Key Account Manager, Southeast Region On-Premise (2011-2013)Top-performing Key Account Manager in National Retail Sales Casual Dining Restaurants in 2012 & 2013 for distribution of multiple draft and package placements within category & from Top 9 Brewer trends.Increased sales 2.7% with Walt Disney World; + 33% with Walt Disney Land; + 78.5% with Walt Disney Cruise Lines through new distribution points, core product growth and high-end brand introductions, training and sales.Identified an initial $350,000 profit at Universal Studios by acquiring 90 draft lines from competition in October 2013.20% under budget while surpassing sales goals and delivering objectives for 2012 and 2013.Category Space Manager Grocery & Liquor Channels (2008-2011)Awarded Category Captain for all malt beverage merchandising and product placement throughout chain in 2009Took an at-risk account, became Category Captain and increased distribution, shelf space and profitability in Winn Dixies 521 Grocery and 50 Liquor stores by identifying key opportunities from retailer store sales data, IRI and Spectra information.Surpassed case share targets from 55.3% to 55.8%.Improved share of space targets from 44% to 46.8%, increasing 3,000+ shelf space facings valued at $468,000.Created and implemented Merchandising Planogram Guidelines for the reset/remodel store process 2009-12.Category Space Manager Mass Merchandise Channel (2007-2008)Assisted Walmart in converting 100 non-alcohol Division 1 stores to selling beer within 90 days.Implemented modular criteria, including data expectations, assortment guidelines and holding power goals.Executed modular flow planogram guidelines for the modular relay reset for all US stores.Category Space Consultant (2004-2005)Created solutions for product distribution, promotion, pricing, shelf space planograms and incremental displays with ABI Category Space Managers for National Retail Partners including but not limited to Target, 7-11, BP, Quick Trip and Kum & Go.Nielsen Spectra 2005 2007Manager, Consulting Client SolutionsDeveloped relationships with Sales and Marketing departments providing research, consumer analysis & promotions to support initiatives with shopper insights at Miller Brewing Company and Kraft Foods.Identified ROI of $7M by capturing summer display and ad features in the c-store and grocery channels.Targeted and captured key insights by analyzing consumer and syndicated sales data within the Local Marketing Insight Managers and Category Management Channels for clustering and acculturation analysis.Established two consumer databases for creating brand profiles based on consumption.EDUCATION / CERTIFICATIONSMarquette University Bachelor of Arts, HistoryYou Rock Award, Six Sigma White Belt, ServSafe Manager, Certified Professional Category Analyst, WSET Level 1, Certified Draught TechnicianTECHNICAL SKILLSCircana/IRI, Nielsen, Nielsen Homescan, Spectra InfiNet, Scarborough Data, Numerator, Business Objects, Technomics, JDA Space Planning Plus, NPD, CRM, Blacksmith, Retail Link, DCR, Microsoft Office Suite 365, SaaS, SAP, SQL, VIP iDIG |
