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H E I D I MARIA C R A M BGreater Orlando Area, Florida  PHONE NUMBER AVAILABLE  EMAIL AVAILABLE  LINKEDIN LINK AVAILABLE EXECUTIVE ASSISTANTEmpowering Leadership, Elevating ImpactProven Transformational Leader with extensive experience in nonprofit environments, serving as conduit across executive teams, members, and volunteers to drive organizational strategies. Impact player who enables organizations to grow philanthropic, membership, and fundraising revenue. Develops strategic roadmaps, communicates vision, and builds consensus to achieve favorable outcomes. Aligns staff, culture, and community, building effective partnerships and coalitions to navigate complex environments. Leads multi-tiered initiatives, attaining aspirational goals by creating authentic relationships and building high-performance teams.Nonprofit & Association Operations Fundraising & Growth StrategyVision Creation & Strategic Execution Board & Stakeholder RelationsChange Management & Transformation Strategic Alliances & Partnerships NOTABLE CAREER HIGHLIGHTS & IMPACT Navigated complexities of highly political-driven organization at American Culinary Federation (ACF), overcoming multiple Board of Directors and Trustees transitions; managed ever-changing visions, standards, and policies while maintaining alignment of all involved stakeholders on common visions. Led turnaround of ACF from loss of $858K to $800K surplus in single year, providing strategic leadership to staff to ensure transformation of organization. Earned industry recognition including Presidential Medallion for outstanding representation of ACF fundamental principles, contributions to ACF, and superior strength of character and Service to the Industry Award from The Epicurean Club.PROFESSIONAL EXPERIENCEAmerican Culinary Federation Jacksonville, FL 20052023 Nonprofit membership-based organization, setting standards of excellence in culinary industry. Executive Director (2007-2023): Led strategic vision and operations for non-profit organization with $5.5M budget and up to 45 employees and contractors. Provided leadership to functional areas including Membership, Public Relations, Marketing, Culinary Programs, Strategic Partnerships, IT, and Finance. Maintained and cultivated strong, effective relationships with the Board of Directors and Board of Trustees. Directed and oversaw American Culinary Federation Education Foundation (ACFEF) and provided oversight for the strategies and objectives of ACF Culinary Team USA, Accreditation Department and Apprenticeship programs. Led strategic planning process and presented to Board; represented organization and ensured decisions aligned with bylaws, mission, and strategic plan. Enabled financial turnaround of organization by securing grant and military contract, while eliminating labor costs, decreasing governance expenses, and outsourcing sales to deliver $800K in expense savings. Repositioned Certification and Education Department into single Culinary Programs Department, streamlining processes and enabling cross-training; realigned Accreditation Department, improving profitability through fee collection changes and increased efficiency. Facilitated cost savings by relocating to smaller building, reducing maintenance, overhead, and eliminating wasted space while maintaining workflow and productivity. Outsourced ACF sales for exhibits, advertising, and sponsorship, eliminating staff and personal sales approach; increased sales, with advertising revenue covering magazine printing costs for prior 2 years. Reversed membership decline through strategic partnerships and group memberships; achieved 2022 gain by positioning ACF membership as employee benefit. Implemented 2020 recovery plan, reducing costs by 28%; maintained operations through hybrid work, strategic pay cuts, furloughs, and sale of property. Maintained membership engagement through virtual education content, free 6-month membership, and ACF member COVID relief program to ensure business continuity; increased sponsorship, advertising, and exhibition revenue by $170K over 3 years via outsourcing to 3rd party sales team. HEIDI CRAMB PHONE NUMBER AVAILABLE EMAIL AVAILABLE Page 2 of 2 Pivoted National competitions to culinary schools in 2021, reducing expenses by 83%; continued school- hosted events in 2022 and 2023. Relaunched post-COVID in-person convention with enhanced safety, improved experience, and virtual streaming of educational sessions. Modernized education department with online learning center and apprenticeship program; pioneered virtual live programming, creating new revenue stream. Director of Membership (2005-2007): Managed 4-person team and drove growth and retention of membership base. Oversaw all aspects of compliance, recordkeeping, governance, and communication for 240+ chapters. Gained recognition as de facto Chief of Staff to Executive Director to facilitate key initiatives and represent organization at events. Created and distributed direct mail solicitations, achieving a 10% return rate after years of inactivity and underperformance. Managed annual governance meetings, overseeing setup, production, communication, and materials. Supervised American Academy of Chefs, handling administration, awards, newsletter, and event planning for organization. Led database upgrade task force, implementing comprehensive system for membership, certification, and financial tracking; introduced demographic data collection, enhancing marketing and sponsorship efforts. Achieved 6% annual membership growth, including 3.5% in first 6 months; launched property membership program, signing 58 properties in first year. Updated membership policies, streamlining dues processing; reduced new membership/renewal acknowledgment time from 1 week to 2 days. Provided training for staff to deliver exceptional customer service, overhauled department for efficiency, and upgraded standards; analyzed and enhanced member benefit program. Created chapter leadership training materials for grassroots recruiting; designed and maintained online portals for Chapter leadership and Board governance. Facilitated merger of Chef and Child Foundation with ACFEF, improving efficiency and reducing operational costs.ADDITIONAL PROFESSIONAL EXPERIENCEDirector of Marketing & Membership  National Military Family Association: Revitalized membership department, leading team of 4 and managing budget. Collaborated with Board and volunteers to implement organizational strategy. Executed comprehensive recruitment and retention plan, achieving 20% growth. Improved member communications, streamlined newsletter processes, and negotiated vendor deals. Designed strategic communications plan for uniformed services families, drafting appeals and articles. Manager, Dealers Election Action Committee  National Automobile Dealers Association: Served as national PAC liaison, cultivated relationships with association officers, and managed PAC involvement at key events. Directed fundraising efforts, including VIP programs, and led PAC staff. Implemented new technology for $1M+ fundraising program and contribution tracking. Increased visibility through campaigns, newsletters, and publicity events, enhancing member communications and engagement. EDUCATION & PROFESSIONAL DEVELOPMENTWITTENBERG UNIVERSITYBACHELOR OF ARTS IN POLITICAL SCIENCES & BUSINESS ADMINISTRATION MEMBER, AMERICAN SOCIETY OF ASSOCIATION EXECUTIVES