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Click here or scroll down to respond to this candidateCandidate's Name
5 Miles Rd, Darien, CT Street Address EMAIL AVAILABLE PHONE NUMBER AVAILABLEEXECUTIVE SUMMARYResults-driven leader with 15 years of experience in e-commerce, digital marketing, strategy, product marketing and finance. Strength in growing DTC businesses through focused acquisition and retention strategies in Media, Email, Site Optimization and CRM efforts. Accomplished in leading large cross-functional teams and executing against lean budgets to maximize objectives. Proactive and energetic professional with a passion for people and collaboration. EXPERIENCEVINEYARD VINES Stamford, CTVice President, Digital Marketing & Ecommerce May 2023-Present Lead cross-functional teams in Digital & Performance Marketing, CRM, and Web Analytics, orchestrating the development of short & long term acquisition and retention strategies. Implementing processes and reporting templates to enhance real-time data sharing and support agile decision-making Crafted a comprehensive CRM roadmap, introducing tailored messaging journeys and refining email cadence through segmentation and A/B testing. Transformed email performance from a -10% revenue trend to +15% within 9 months Run full-funnel media campaigns and investment strategy, successfully driving new, full price customer growth of+15%, while reducing spend and optimizing ROAS performance (+10%) in lower-funnel efforts Onboarded new SEO agency, actioning technical and content focused cross-functional work streams ESTEE LAUDER COMPANIES New York, NYExecutive Director, Origins and Lab Series Digital Marketing & Ecommerce 2017-2023 Managed Origins and Lab Series NA Ecommerce businesses, including digital consumer marketing, paid media, email, merchandising, omni programming, CRM and insights + analytics reporting Oversaw online sales planning, product forecasting and P&L for $100M retail sales businesses in North America, driving double digit growth and NOP improvement over the last 5 years Developed and implemented three year digital roadmap, recruiting and retaining customers with best-in-class digital experiences, driving improvements in traffic, engagement and conversion Led cross-functional project teams across Marketing, Production, Creative and Agency partners in the development of e-innovations, including loyalty programs, interactive site functionality, enhanced content features and A/B testing ESTEE LAUDER COMPANIES New York, NY / London, UKPresidential Management Associate, Jo Malone, Estee Lauder and Clinique Global Marketing 2015-2017 Managed product expansion of the JML Home category, including concept, positioning and development of go-to- market strategy, driving +15% new customer recruitment in the UK market. Designed sell-in / sell-out reporting process for Clinique International and launched a Sephora exclusive product line for Estee Lauder, +$30M in revenue BARCLAYS INVESTMENT BANK New York, NYAssociate, Fixed Income Syndication 2009-2013 Led structuring, pricing and selling processes for leveraged loan and high yield new issue transactions, including LBOs, M&A deals and corporate refinancingsUBS INVESTMENT BANK New York, NYAssociate, Equity Research 2008-2009 Published quarterly research reports on 18 companies in the Global Paper & Packaging sector, providing company highlights on earnings valuations, data analysis and price targeting EDUCATIONTHE WHARTON SCHOOL, UNIVERSITY OF PENNSYLVANIA Philadelphia, PA Master of Business Administration; Major in General Management & Marketing 2013-2015 UNIVERSITY OF MICHIGAN, THE ROSS SCHOOL OF BUSINESS Ann Arbor, MI Bachelor of Science degree; Major in Marketing 2004-2008 |
