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Click here or scroll down to respond to this candidateCandidate's Name ,I am writing to express my strong interest in the Graphic Designers at Candidate's Name . With my passion for design and extensive experience in conceptual thinking, I am confident that my skills and qualifications make me an ideal fit for this position. As an Art Director and Graphic Designer with many years of experience, I have had the opportunity to work on a wide range of projects. These include package design, infographics, label design, branding and marketing/advertising campaigns, digital design, annual reports, long-format brochure designs, and trade shows, and promotional design work, way-finding, retail and hospitality promotion. I have worked on client on a regional, national and global level and have helped brands increase brand awareness and increase sales revenue.Throughout my career, I have consistently delivered exceptional results by leveraging my leadership skills and creative vision. I have a proven track record of developing and implementing successful design strategies that align with clients objectives and resonate with their target audiences. Problem-solving mindset, the ability to think from ideation through concept development. I am excited about the opportunity to bring my creativity and expertise to your team. I would welcome the chance to discuss how my skills and experience align with your needs. I have attached my resume and a link to my portfolio ( karlsilidesign.com ) for your review. Please do not hesitate to reach out to me at your convenience to schedule a meeting. Best regards,Karl SiliKARL SILIART DIRECTOR/BRAND-GRAPHIC DESIGNER/MARKETINGPHONE NUMBER AVAILABLEEMAIL AVAILABLEkarlsilidesign.comEXPERIENCE2013-PRESENTART DIRECTOR/BRAND-GRAPHIC DESIGNER/MARKETING - KARL SILI DESIGN, BELLVILLE, OHIO Create/design brand experience through: brand strategy & development, logo/identity design, digital design, print advertising, brochures, annual reports, direct mail, package design, trade show design, social media, environmental design, infographic design-visual graphic diagrams Leverage re-branding experience in enhancing clients corporate image Led creative direction for diverse brands, enhancing their identities Present creative (Sales) work to client(s) Overseeing art direction of video and photography on all projects Sales/Project Management/Customer Service Research and the understanding of client goals, their customers and product(s) to define the desired consumer experience and create supportive visual messaging Make critical decisions about the creative direction, design elements and overall look and feel of the project as well as managing budgets and timeline Re-brand and creative designphotography, layout/design,and graphics of print digital for The Catholic Foundation of Columbus through social media, digital banner design, print collateral and annual report design - increasing donations by 46% Joined forces with a cross-functional team of architects, interior designers, 3D artists and contractors to create menu and way-finding design information working with key stakeholders to define the desired consumer experience and create supportive visual messaging for assistant living and trade show displays Re-brand of Vision Communities and now VISION - and leverage brand equity and increase sales/leasing by 36% Art directed 3-day lifestyle photo-shoot of 4 VISION Communities 2018-2024SENIOR ART DIRECTOR - ABBOTT, COLUMBUS, OHIO Art directed and designed successful print, info-graphic/logo designs, digital design, social media, label/packaging designs and sales aids Oversaw all design phase: concept through completion ensuring brand consistency Art directed and designed label/packaging for Protality, Pedialyte, Similac Coordinated with internal team: creative director, designers, copywriters, production staff Present creative work to internal team and client Designing material for HCP as well as consumer based clients Research and understanding of client goal,customers and product Oversee creative aspects of project, with a team including graphic designers, illustrators and photographers 2013-2018SENIOR ART DIRECTOR - GSW W0RLDWIDE - HEALTHCARE AGENCY, COLUMBUS, OHIO Elevated brand experience, through print advertising, digital design, sales aids, brochures, landing pages Collaborated with design and account team to bring creative to life Oversaw all design phase: concept through completion ensuring brand consistency Designed innovative-sales aids for pharmaceutical rep to present to doctors Present creative work to internal team and client Art direction of video and photography Designing material for HCP, Doctors as well as consumer based clients Set the tone for a global brand Elanco, through efforts directing a photography campaign from creative concept through completion, including management of a 4-day photo-shoot in Texas Art Director/Brand-Graphic Designer with years of experience, excels in brand development, art direction and design. Known for visionary approach that merges creativity with strategy to elevate brand presence and engage audiences. I have experience working on accounts from a regional, national and global level. I am team-oriented and have an honest, collaborative management style that strengthens and unifies creative teams all with a great sense of humor.KARL SILIART DIRECTOR/BRAND-GRAPHIC DESIGNER/MARKETINGPHONE NUMBER AVAILABLEEMAIL AVAILABLEkarlsilidesign.comEDUCATIONColumbus College of Art and DesignBFA Advertising/Graphic Design,SPECIALTIESArt DirectionBrand DesignBrand StrategyBrand DevelopmentConcept DevelopmentIntegrated MarketingLogo/Corporate IdentityDigital DesignSocial MediaBrochure/Annual Report DesignDirect Mail DesignTrade Show DesignPrint AdvertisingOutdoor AdvertisingPackage DesignArt Direction Photography/Video/TelevisionSalesProject ManagementCustomer ServicePromotional Designinfographic designvisual graphic diagramsINDUSTRYRetailInsuranceHospitalityDIYB2B/B2CFinancial ServicesRestaurantAutomotiveNon-ProfitHealthcare/PharmaceuticalEducationGovernment/PoliticalFarm IndustryLegal ServiceFaith BasedReal Estate/Property ManagementSalesManufacturingAssistant Living1 of 2EXPERIENCE1995-2013CREATIVE SUPERVISOR - SBC RETAIL ADVERTISING, COLUMBUS, OHIO Managed creative teams (designers, copywriters) workflow in collaboration with creative director Pioneered Channollock Tools 135th anniversary, enhancing brand presence across all media Built, branded, and launched an incentive program to serve as an engagement tool for Channellock tools for their customers and fans. A fan base page on their website where professionals could talk about tools and give advice Co-Led creative across all media: print, digital and TV for Big Lots. Art directed/concept with copywriter a TV campaign for Big Lots. Presented creative sales presentation to the client explaining what a closeout store is to customer. Increase sales by 42% (5-day TV shoot LA, California) Designed Big Lots current logo/identity which helped brand equity and improve stores sales Oversaw all design phase: concept through completion ensuring brand consistency Present creative work to internal team and client Assisted in interviewing, hiring new creative staff to team Production experience with art direction of video/TV shoots and photography Research and the understanding of client goals, their customers and product(s) to define the desired consumer experience and create supportive visual messaging Employee of the Year 1996 and the first and only employee to be published in Print and How magazine 1986-1998SPECIALIST, (ARMORER) - OHIO ARMY NATIONAL GUARD, COLUMBUS, OHIO Weapons training at Camp Dodge near Des Moines. Properly breakdown the weapons and troubleshoot a malfunction that may occur at the range Required how to do a functions check, as well as disassemble and reassemble a number of weapons, 240B, M249, Mark 19, M2 Machine Gun, M4 Carbine, M16 Rifle, and the 45 ACP M1911A1 pistol. Managed opening and closing inventories daily for all assets in unit arms vault Accountable for over 4 million dollars in military weapons and equipment with zero losses Led and trained one assistant company level armorer and three platoon level armorers Responsible for the maintenance, repair, and issuance of unit weapons and equipment Art Director/Brand-Graphic Designer with years of experience, excels in brand development, art direction and design. Known for visionary approach that merges creativity with strategy to elevate brand presence and engage audiences. I have experience working on accounts from a regional, national and global level. I am team-oriented and have an honest, collaborative management style that strengthens and unifies creative teams all with a great sense of humor.KARL SILIART DIRECTOR/BRAND-GRAPHIC DESIGNER/MARKETINGPHONE NUMBER AVAILABLEEMAIL AVAILABLEkarlsilidesign.comAWARDSNumerous Addy Awards Gold & SilverJudges Choice Addy AwardsBest of Show Addy Awards5th District Addy AwardsColumbus Society Communicating Arts AwardsRetail Advertising Conference AwardsEffie AwardsUnisourse & Weyerhaeuser Paper AwardUnisource Paper Sample AwardHealthcare Marketing Advertising AwardsCVA Healthcare AwardsPRINT Regional Annual DesignHOW2 of 2 |
