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Street Address Park Lane EMAIL AVAILABLE PHONE NUMBER AVAILABLE HomeEssex Fells, NJ Street Address PHONE NUMBER AVAILABLE CellSUMMARYVersatile and solutions-oriented technical professional with valuable experience that includes analyzing business processes, determining business needs, and developing optimal reporting solutions that support business goals. Versed in developing routines and procedures for end-users to facilitate best practice use of reporting tools and applications. Valuable client consultation experience. Proven ability to manage a project groups daily operational tasks while implementing long-term project vision. Offer exceptional knowledge in advising senior management on strategic systems conversions and integrations in support of business goals and objectives. M.B.A./M.I.S.Report DevelopmentIQVIA Crossfire/SMART SolutionsProject ManagementKey Performance IndicatorsData Quality SupportQuantitative AnalysisData IntegrityIQVIA NPA Market Dynamics (MD)SQLInterdepartmental CoordinationIQVIA Formulary Impact Analyzer (FIA)TableauVeeva (CRM)IQVIA FlexviewIQVIA One KeyIQVIA ValueTrakPROFESSIONAL EXPERIENCECOSETTE PHARMACEUTICALS BRIDGEWATER, NJ Oct 2023-AUG 2024Senior Manager, COMMERCIAL ANALYTICSResponsible for understanding and extrapolating key analytics to help drive actionable insights for the companys rapidly expanding brand and generics business. Support and partner with cross-functional teams, marketing collaborations and external vendors to develop and create capabilities to derive key metrics and insights.Track, analyze and provide insights on brand and generic products throughout the supply chain (3PL through retail distribution.) Utilize multiple sources to analyze data (IQVIA National & Subnational Audits & IQVIA ValueTrak).Deliver core commercial analytics required to support business planning and performance management.Build and manage KPI trackers to monitor individual brand performance for Clomid, Ambien & CVP portfolio.Create and maintain executive dashboards based on strategic imperatives, communication objectives and marketing strategies.Assist with analytics presentations for demand planning, quarterly business reviews and board meetings.Measure impact and ROI of promotional programs and tactics. Manage & track co-pay cards usage.Identify access risks and proactively collaborate with teams to minimize potential barriers.Provide strategic insights to the commercial team and management to enhance performance of in-line products.HELSINN THERAPEUTICS ISELIN, NJ OCT 2021-SEPT 2023Manager, COMMERCIAL ANALYTICS AND REPORTINGResponsible for supporting the Market Access team, Sales and Marketing by managing and analyzing vast amounts of data from multiple data sources in order to understand business trends and develop actionable insights and solutions.Aggregate and analyze data from multiple sources (e.g.: IQVIA National & Subnational Audits, ICS, Integrichain, Tableau database, Primary and Secondary Market Research.)Develop and maintain dashboards, reports and analytics enabling business insights.Sets up and monitors the Key Performance (KPIs) that are tracked and reported to management.Collaborate with Commercial and Sales teams on data supporting account targeting and identify business needs.Responsible for acquiring in-house Market Access reporting saving the company approximately $100K.Prepare forecast and model updates for current in-line products.Analyze and develop territory alignments as well as oversee targeting processes.Conduct extensive analysis and market research on potential pipeline and BD products.Assist with Incentive Compensation data-management and plan development.LEO Pharmaceuticals Madison, NJ FEB 2015-SEPT 2021Manager, Sales Operations Data ManagementProvided analytics utilizing tools that enable the sales organization to identify potential opportunities, grow the business, balance resources and deliver value-added messaging to our key customers and their respective patients.Developed Sales Reporting platform that identifies opportunities, creates field force effectiveness (Sales Analytics) and strategy. Managed and provided insights on targeting and segmentation working closely with Marketing, Market Access and Commercial Analytics departments. Managed Veeva (CRM), sampling, field resources and procurement of data sources.Responsible for leading and supporting targeting and segmentation updates. Completed a target overlap analysis to determine if territories were utilizing the proper number of segmented providers.Developed a Call Frequency tracking report to monitor and analyze a quarterly snapshot of how the field was performing with regard to reach and frequency objectives down to the territory level.Supported 2 Area Directors, 10 Regional Business Managers and 85 sales representatives in the field force with analyses, reporting and target segment and alignment recommendations.Worked closely with field sales representatives to maintain/update the Veeva CRM.Collaborated with the Market Access team to develop and conduct pull through analyses for Managed Care wins.Utilized numerous IQVIA tools such as Crossfire and SMART to retrieve and analyze national and sub-national data.Responsible for tracking, analyzing volumes and market shares for our products as well as our competitors within the Psoriasis, Actinic Keratosis and Rosacea market baskets respectivelyConducted new hire training to the field force to explain call metrics, KPIs, targeting process and analytics.Analyzed and tracked Source of Business (SoB) to monitor New Therapy Starts, Switching/Restarts, Add-ons and Continuation data in the IQVIA NPA Market Dynamics (MD) tool for both our products as well as competitors.Collaborated with Patient Solutions to conduct analyses of speaker programs to determine what type of programs should be utilized from a cost-effective basis. Saved the company roughly $500K on this recommended analysis.Engaged with IQVIA Data Stewardship team to identify and accurately update provider changes such as move-ins, move-outs, address changes, territory alignments and target segment updates.Primary point of contact for field force for email opt-ins, sample requests, address and target segment updates in both Veeva and Crossfire.Actavis Pharmaceuticals Parsippany, NJ JAN 2003-JAN 2015Market Research Analyst Senior Business Analytics AnalystProvided research support for key internal stakeholders, which included delivering analysis and market dynamics for Brand and Generic Marketing to achieve sales, profit and contribution targets. Conducted research, analysis and evaluation of vendor opportunities for acquiring market intelligence and product specific data. Managed monthly forecasting process for Brand products. Facilitated and administered primary market research for the Nicotine Replacement Therapy market.Created, developed and maintained the Generic Sales and Marketing portal. Updated and distributed weekly/monthly Brand and Generic related reports and presentations to senior management. Managed the OMS and SOMS process for portfolio of branded products. Effectively monitored appropriate order shipments to various requestors based upon prevailing trends and inventory levels. Assisted with Brand price increases and consulted with the Finance Department.Conducted research and analysis of 250+ pipeline products for Corporate Development and the Generic team.Created an electronic repository to track multiple product metrics (launch information, market potential and peak sales via multiple research database engines).Managed the quarterly Generics report encompassing 300+ product family evaluations.Oversee monthly loading of IQVIA databases into SAP BW environment via the IQVIA Relational Data Model (RDM).Notably improved product performance and goal attainment awareness within Sales and Marketing groups by developing Regular Analytical Measurements of Notable Events (RAMONE) reports, effectively measuring return on Sales Force and Marketing efforts.Supply Chain SpecialistGenerated weekly, monthly and ad-hoc reports to complete analysis of customer service metrics, manufacturing performance metrics, inventory metrics and forecasting metrics. Managed offering and fulfillment of short-dated inventory to approved charitable organizations. Ensured compliance with regulatory guidelines and internal policies. Documented meeting minutes for Sales and Operations Planning meetings. Followed up with participants to ensure issue resolution implementation on action items.Administered the SAP S&OP data and reports, which included S&OP data updates, S&OP product hierarchy data maintenance, report generation and systems status communication to end-users.Analyzed inventory aging reports and developed recommendations to reduce losses incurred due to product short dating with cost-effective alternatives.Monitored and tracked inventory levels of 250+ generic products to ensure accuracy and availability.Unilever Bestfoods Englewood Cliffs, NJ MAY 1997-JAN 2003Demand Planner Supply Chain PlannerDeveloped demand forecasts at various levels of aggregation for multiple time horizons. Analyzed historical sales trends, researched demand drivers, prepared forecast data, developed statistical forecast models and evaluated forecast results. Coordinated cross-functional research activities to reconcile variances and refined forecast models. Used SAP functions such as stock reporting, case fill and product maintenance.Communicated with Marketing, Sales and Supply Chain Planning to obtain current and accurate information for integration into demand forecast models.Served as Project Leader on a critical project conversion, which achieved quality and time objectives.EDUCATIONM.B.A., Management Information Systems B.S., Computer Science / ManagementSaint Peters College Jersey City, NJ Richard Stockton College Pomona, NJ |