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Click here or scroll down to respond to this candidateCandidate's Name , WA PHONE NUMBER AVAILABLEEMAIL AVAILABLE/in/sdiddeeSENIOR DIRECTOR PRODUCT MARKETINGStrategic customer-centric transformational leader passionate for technology and innovation with 15+ years of expertise delivering exceptional customer experiences within large enterprise accounts, building strong long-lasting relationships, influencing stakeholders, and creating and leading high-performing teams that deliver exceptional results that drive revenue in flawless alignment with business goals and vision. EXECUTIVE COMPETENCIESStrategic Planning Marketing Campaign Ideation & Execution Customer Experience Marketing Analytics Performance Optimization Team Leadership Mentoring & Coaching Stakeholder Management Data-Driven Analysis Customer Success Relationship Building Presentations Partner Enablement Competitive AnalysisContent Creation Market Intelligence GTM Strategy Enterprise Sales Resource Allocation PROFESSIONAL EXPERIENCECISCO SYSTEMS Director Compete Product Marketing, 2021-2024 Devise and execute strategic initiatives to drive transformation and growth, leverage data, deliver insights, and present to influence consensus around data-driven decisions. Lead all compete positioning and messaging, managing competitor claims and intervening with field enablement as necessary.Positioning and Messaging of Collaboration Product Portfolio by Audience (CIO, CTO, ITDM, ITI, Collab specialists)Build the Cisco Enterprise story for Executive Briefing Center experiences targeting most valued prospects, customers, and partners to understand the Cisco end to end portfolio and compete positioning and build actionable plans for success.Compete Advisory Board made up of most strategic customers and partners do gather product portfolio feedback, enhance collaboration, address challenges, and drive compete insights back to the product group.Own the GTM to deliver key compete business priorities and messages to our 2000 sellers quarterly through virtual all hands and in person in our annual Sales Kick OffLead extended Marketing org and created field enablement collateral, including battlecards and compete data sheets for products including feature comparisons and rebuttals for competitor claims.Drive Event participation at industry conferences and in house annual sales kick off.Introduced Heatmaps and Socket concept to drive cross sell and upsell in key accounts based on product penetrationIntroduced 360 competitive analysis with win/loss reviews and compete clinics to capture market opportunities, conducting 100+ win loss interviews and developing recommendations for product management, marketing, and sales enablement.Competitive tear down of Microsofts Teams pricing to build a TCO comparison and position Ciscos competitive advantage. Trained 1500 collaboration sellers on the new compete positioning and GTM plays. AVALARA Senior Director, Product Marketing and Strategy, 2019-2021.Performed detailed user behavior research, defined target audience, and created buyer persona. Owned Positioning and Messaging for Small Business Returns working with sales to make revenue generating impact with each engagementOwned end to end Product strategy and execution including product marketing, GTM plans, competitive analysis, customer feedback loops,Pricing Modeling and Target Setting Led price modeling, modeling product revenue cannibalization and discounting. Led a cross-company effort and got buy off from CFO, Sales, COO and CEO on the pricing recommendation.Owner TAM sizing for SMB Tax returns market, market share and compete strategy. Created Win Loss programCreating Marketing collateral, Demos, Videos, Whitepapers. Created marketing dashboard and metrics from various customer acquisition channels and adjust spend based on ROILed primary and secondary market research and analytics to inform strategic decisions and identify market opportunities for small business portfolio and competitive benchmarking. Created user personas for the target buyer segment. 2Spearheaded cross-functional resources and facilitated training programs and communication on product benefits, driving product awareness, product adoption, and customer success MICROSOFT - 2001-2019.Chief of Staff, Director of Partner Strategy and Business Operations, WW Partner Org, 2017-2019. Advised executive leadership, led issue resolution, and organized workflows for teams as Chief of Staff for Worldwide Partners org, building world-class, industry-leading partner ecosystem. Assisted Microsoft Partner Chief in running all business operations, strategy planning and execution, and driving key initiatives impacting 700K+ partners and 90% commercial revenue worldwide.Developed and executed comprehensive partner strategy aligned with mission and transition to cloud, focusing on market leadership and innovation.Set vision for cross-product leadership, annual business plan, investments and partner strategy.Partnered with finance to model ideal Microsoft Cloud incentives to help transform the revenue model for top 12 partners over 24 months.Drove consensus among stakeholders, managed programs, leveraged data analytics to transform metrics for enterprise sales, and facilitated renewals at enterprise level.Drove annual sales plans and cross org alignment, drafting and socializing strategy memos to foster consideration regarding org design, hiring, and budget management for hundreds of millions of dollars.Led rigorous pre-business reviews and monthly business reviews with EVPs, CFO and CEO.Spearheaded initiatives including Cloud Consumption/Retention across all strategic accounts.Built and drove multi-year growth plans with key Partner CEOs.Managed budget allocation and quarterly spend accountability, PR, social media presence, internal and external communications, and rhythm of business and business operations execution.Managed the team for Partner metrics business reporting and analytics Director, Product Marketing, US OEM and Devices, 2015-2017. Turned around US OEM Marketing and Marketing Operations, enabling data-driven decision making focused on marketing ROI in reaction to new products by competitors including Apple and Google. Championed Windows and Office brand management fostered strategic partnerships and collaborations and transformed marketing team and culture to deliver structured and predictive marketing initiatives mapped to business priorities.Launched first ever local PR Plan which exceeded 1 billion impressions; 3K local broadcast segments (TV, radio), 20M viewers/listeners reached. Created a new Product OEM TV that generated 10M views within the first year.Created US local gaming PC segment by growing market 3X (36% vs. 12%) for 9 consecutive quarters and delivered breakthrough revenue and unit growth via key partnerships with eSports, XBOX and retail to drive results.Driving innovating GTM launch plans with the OEMs and Resellers to support Windows/Office launches and drive share of Windows Machines.Director Product Marketing, US Data Platform Business, 2011-2015. Led US Data Platform Business across US Enterprise, Public Sector and small and mid-size organizations. Leveraged ecosystem for integrated marketing initiatives, cross-functional collaboration and innovation. Managed and inspired marketing team to achieve outstanding results, fostering culture of excellence, innovation, and continuous improvement.Led the biggest Pricing and Licensing change in the US Database market for Microsoft including orchestrating 1:1 briefings with over 400 Enterprise customers (~ 25 or briefing done with me participating in person with Account Teams)Led a team that boosted US Data Platform Business in 3 years from $1.3B to $2.7B by creating new programs, growing sales force, driving pricing changes, and executing compete strategies.Owned landing the strategy and creation and execution of detailed business plan for the Microsoft US Subsidiary across Enterprise, Federal, Public Sector, Mid and Small business segments.Created District level heatmap to cover US Enterprise accounts and drive the cross sell and upsell of products based on Microsoft portfolio using land and expand strategy.Owned content strategy for sales enablement, kickoffs and strategic events across Microsoft field and Partner events.Led double digit revenue growth exceeding budget by $100M yearly, gaining 4 points of share vs. Oracle over 3 years. 3Spearheaded acquisition of Datazen to enhance product portfolio.Developed and launched multiple programs which became sustainable growth engines for US Enterprise Business.Served as an extension of the sales team to develop marketing activities to drive 3x pipe coverage Group Manager, Developer Marketing US and other roles, 2001-2010. Defined strategy for Technical Audience Marketing (IT Professionals, Developers) based on market insights, competitive product reviews and customer feedback, and orchestrated strategy and execution across multiple Product Groups, online properties, Regional Field operations and partners to drive business results As the Lead Technical PM Owned the first tenant on the Microsoft SaaS billing platform and provided key insights and subscription management transitions to shape the current Office 365 SKUs being used by millions of people around the world. Prior Experience in Management Consulting and Industry verticals Please see LinkedIn for full list of roles, responsibilities and accomplishments. AWARDS & PUBLICATIONSSeveral Worldwide and Subsidiary Awards and special stock grants at Microsoft and Cisco.Worldwide Developer and Platform Evangelism Marketing Winner 2008Microsoft Gold Club winnerAuthor of 4 books (available on Amazon)EDUCATION AND CERTIFICATIONEducation: MBA, Indian Institute of Foreign TradeBS, Electrical Engineering, Malaviya National Institute of Technology Certification: Dale Carnegie Leadership Training |
