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| | Click here or scroll down to respond to this candidateELLIANAOLIVOUniversity of DelawareNorthern Valley RegionalHigh School of Old TappanEnglish, Advertising2010-20233.94 GPAOld Tappan, NJ2016-2020SKILLSEDUCATIONCERTIFICATIONSHubSpot AcademyInbound MarketingContent MarketingSEO I, SEO IISocial Media Marketing I, IIDigital AdvertisingIssued 2024M A R K E T I N G C O O R D I N A T O RPHONE NUMBER AVAILABLEEMAIL AVAILABLEPortfolioLinkedInAmazon Seller CentralHelium 10Microsoft Office SuitesWord PressSlackAsanaCanvaPhotoshopIllustratorSocial Media ManagementSearch Engine OptimizationPay Per Click AdsCopywritingEvent ManagementTeam ManagementWORK EXPERIENCESocial Media Marketing Coordinator, CopywriterPremiere Creative / Jan 2024 - Sept 2024Managed and optimized Amazon Seller Central accounts, leading to a 25% increase in sales and a 15% reduction in ACoS (Advertising Cost of Sale).Crafted SEO-optimized content for various platforms and executed effective PPC campaigns on Google Ads and social media platformsDesigned and maintained WordPress websites, enhancing user experience and contributing to a 50% increase in web trafficCreated and managed content calendars, ensuring consistent and timely publication of high-quality content across all social media channels.Analyzed and reported on the performance of digital marketing campaigns using tools like Google Analytics and social media insights, providing actionable recommendations for improvement. Conducted keyword research and applied best SEO practices to all content creation, significantly improving visibility and rankings for target keywords. Collaborated with cross-functional teams to align social media strategies with overall marketing goals, resulting in a more cohesive and effective brand message. Utilized graphic design tools to create visually appealing content for social media and marketing materials, increasing user engagement and brand awareness. Managed a team of 10 interns, providing hands-on training in Amazon Seller Central and social media auditing techniquesWedding Content Creator, Day-of CoordinatorOphelia Events / April 2024 - PresentCurated and created visually engaging content for social media platforms, capturing key moments of weddings to showcase event themes, dcor, and special moments. Collaborated with couples and vendors to develop content strategies that aligned with the couples visionManaged real-time social media updates during events, driving increased traffic to the companys profiles and enhancing online presence.Designed and scheduled content calendars, ensuring a consistent and cohesive brand message across all digital channels.Managed all day-of logistics, including vendor communications, timelines, and event setup, ensuring smooth execution according to the couples vision. Led a team of 5-10 staff and vendors, resolving on-the-spot issues and making adjustments to ensure flawless execution of the ceremony and reception. Served as the main point of contact for clients and vendors, coordinating every detail to deliver a stress-free, seamless wedding day experience.Social Media Brand Content Manager, Event StylistBlush & Brush Event Styling / 2022 - PresentInitiate and develop biweekly persuasive Instagram and TikTok campaigns to drive potential customers to event styling services, growing audiences of over 2000+ to the Instagram and TikTokEngage with customers by responding to messages in a timely manner, assisting with in- person events by anticipating customer needs, and creating and organizing content for future campaignsAnalyze campaigns and adapt as needed for effectiveness, present outcomes to key stakeholders, and inform on future decisions to increase awareness Interpret industry trends and apply findings to company goals Writing and Editorial Intern, Marketing and Events Intern University of Delaware EGG / 2021 - 2023Propose 5 or more story ideas weekly and formulate student interest pieces, publishing around 10 articles a month reaching an engaged student audience Interview and write 25+ persuasive online articles about campus organizations, compelling students to participate in on-campus activitiesConduct day-to-day marketing project coordination, including blog planning and management while coordinating with the analytics team to review the effectiveness of campaigns Cultivate tentpole social moments by attending monthly events and crafting unique Instagram content to raise event awareness and engage with student audience reaching over 18,000 accounts |