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Click here or scroll down to respond to this candidateCandidate's Name , NY 10013PHONE NUMBER AVAILABLEEMAIL AVAILABLEBold ProfileSUMMARYDynamic and results-drivenmarketing and public relationsprofessional garnered over years ofexperience. Adept in managinghigh-profile media projects,developing and executing strategicPR & Marketing campaigns, as wellas leveraging digital marketing toenhance brand visibility. Proventrack record in acquiring sponsors,producing engaging content, andutilizing social media to boostaudience engagement. Skilled instrategic planning, branddevelopment, and customerrelationship management.SKILLSMarketing including Verbal &Written Communication Speech Writing Crisis Communications Press Release Writing Community Management Internal Communications Campaign Development Program Leadership Social Media Strategy Event Planning Digital MarketingLydia BeltonEXPERIENCEApril 2003 - September 2003Public Relations Manager JW Marriott Stamford, CT July 2003 - CurrentDr.Tranquility For Be Well TV Productions Various Clients in the Wellness Industri Candidate's Name
- Created video projects for an online TV network featuring retreats, resorts, and high-end spas in the UK, Costa Rica, LA, and more, collaborating with healers and celebrities.- Managed public relations for these projects.- Provided communications services for clients.- Engaged with major media outlets such as ABC News and the Chicago Tribune.January 2012 - CurrentPublic Relations, Media Manager & marketing Manager Satori PR LLCCandidate's Name
December 2022 - October 2023Director of Public Relations Gaia Goddess Lifestyle LLC Candidate's Name
Managed PR for bars and restaurants within the hotel Developed new business opportunities and promotional strategies Designed promotional materials and coordinated with restaurant executives for joint promotions Managed PR activities, including event organization and media relations Developed promotional content and strategies for the hotel's bars and restaurants.Developed and implemented public relations strategies to increase brand awareness.Created content for press releases, articles, newsletters and other marketing materials.Analyzed competitor's public relations efforts to identify areas of improvement in own strategy.Tracked budget expenses related to publicity campaigns, advertising campaigns and special projects.Managed crisis communications plans and provided counsel on potential issues that may arise in the future.Conducted market research to identify target audiences and develop effective messaging strategies accordingly.Created and implemented PR campaigns for various clients including wellness travel, clothing, and celebritiesManaged email campaigns, TV, radio, magazine, and digital media interviewsOrganized in-person events and handled all aspects of logistics and promotionEngaged 34k followers on social media through targeted content and campaigns. Community Relations Strategic management Story pitching Department Oversight Brand Messaging Reputation Management Partnership Development Crisis Management Community Outreach Creative Direction Campaign tracking Data Analytics Public Relations Media Relations Customer Relations & Acquisition Social Media Management Sales Leadership Business Development Logistics BrandingCustomer RelationshipManagement Presentation Skills Strategic Planning Revenue Cycle Management Contract Negotiation Corporate Branding Lead Generation Process Improvement Market Research Staff Development Event coordination & Networking Sales Leadership Human Resources Partnerships and Affiliations Coaching and Mentoring Critical ThinkingRecruiting and Hiring SupportStaff Project and Vendor Oversight Public SpeakingVerbal and WrittenCommunicationAs they were an account I handled all aspects of Public Relations and reported to CEO Directly.Vice President of Public Relations Excalibur Publishing Group LondonJuly 2010 - CurrentExecutive Producer & Host Satori PR Candidate's Name
Co-Manager The Limited White Plains & Nanuet NY and Stamford CT Developed and executed comprehensive PR strategies to enhance client visibilityManaged public image through press releases, interviews, and event organizationLeveraged social media platforms to foster positive public relationships and media coverage Coordinated promotional activities and events to align with client goals. Developed and implemented public relations campaigns to promote company's products, services and initiatives.Oversaw daily PR activities, cultivated relationships with key stakeholders, and organized media eventsDeveloped and implemented public relations strategies to enhance company image and servicesCoordinated Book Launches and Events in numerous locations including but limited to Monaco.Produced and hosted a radio show and podcast in 13 national AM/FM markets currently and prior to an fm show in LA, as well. Podcast in NYCSecured sponsorships, created commercials, and managed show segmentsPromoted content to a significant social media following to enhance audience reach.Supervised all aspects of pre-production tasks such as script development and storyboarding.Identified potential risks associated with each project and developed contingency plans accordingly.Monitored costs associated with production process and identified cost-saving opportunities.Negotiated contracts with actors, writers, directors, and other creative personnel.Reviewed scripts for potential projects to determine viability of production.Attended regular meetings with studio executives to discuss upcoming projects.Sourced vendors for equipment rentals or purchases needed during production process. Approved all marketing materials related to the project prior to release. Developed and maintained relationships with key stakeholders in the entertainment industry.Oversaw store operations, including sales, customer service, and inventory managementLed a team of sales associates, set sales targets, and ensured compliance with company policies.EDUCATION AND TRAININGJune 1986Associate of Arts Fashion Merchandising, MarketingHuman Resources Fashion Institute of Design & Merchandising, Los Angeles, CA While in school, I was invited to present an entrepreneurial idea to the marketing department because it was considered highly innovative and exciting. I have leveraged this experience in various roles I've held in public relations and marketing.My studies at the Fashion Institute also helped me develop my skills in human resources. As a manager for The Limited, I served as a co-store manager in training and an assistant at three locations simultaneously: Stamford, Connecticut; Candidate's Name ; Nanuet; and White Plains. At that time, Stamford and White Plains were the top two grossing stores. This provided me with invaluable experience, and I was able to fully utilize my training.Some College (No Degree) Mind Body Medicine,Mind Body Institute Harvard University, Cambridge, MADegree in Merchandising, Marketing Management & Human ResourcesFashion Institute of Design & Merchandising, Los Angeles, CA Some College (No Degree) Botanical MedicineColumbia University, Candidate's Name , NY Major in:Merchandising & Marketing Minor in:Human ResourcesMy time at Harvard's MindBody Institute, now known as the Benson-Henry Institute and still affiliated with Mass General, was incredible. Earning my credentials in Relaxation Physiology for MindBody Medicine was an amazing experience. I gained valuable lessons and thoroughly enjoyed my studies in Relaxation Physiology for MindBody Medicine there.My coursework in mind-body medicine for women's health at Columbia University was fantastic. I had the privilege of studying under Dr. Andrew Weil and Dr. Ava Taro from the University of Arizona. The class was excellent, and I gained extensive knowledge about botanical medicine. It was an outstanding opportunity. |
