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Click here or scroll down to respond to this candidateCandidate's Name
Philadelphia, PA PHONE NUMBER AVAILABLE EMAIL AVAILABLE
LINKEDIN LINK AVAILABLE Candidate's Name .com Art director, Designer, and Illustrator with a proven track record of creating high quality visuals for editorial and publishing projects, marketing material, digital content, social media, and branding campaigns. A love of learning and a passion for creating imagery that connects with people. Clifton Strengths are Intellection, Empathy, Ideation, Adaptability, and Strategic. SKILLSAdobe Creative Suite, Adobe Photoshop, Analytical Thinking, Art Direction, Asana, Brainstorming, Character Design, Collaboration, Comics, Composition, Copywriting, Creative Solutions, Design Trends, Digital Design, Digital Marketing, Drawing, Figma, GIF Animation, Graphic Design, Hand Lettering, Illustration, Infographics, Innovation, Mentoring, Motion Design, Procreate, Sketch, Social Media, Squarespace, Storyboarding, Strategic Thinking, Strategy and Execution, Typography, Vector Art, Visual Storytelling, WordPress, Concept Art, Image Curation, Layout, Form, Color Theory, Proactive, Motivated, Digital Design, Print Design, Creative execution, Conceptual design, Creative Leadership, ChatGPT WORK EXPERIENCEFreelance Illustrator and Designer 01/2011 - Present Self EmployedGo Big Digital Agency 10/2023 - PresentFreelance Consulting Art DirectorProduce high-quality illustrations and comics for diverse editorial and publishing clients, maintain a strong work ethic and meet tight deadlines while consistently delivering exceptional work to clientsDemonstrate versatility in writing and illustrating content across various genres and styles to meet client needsCollaborate with publishers, art directors, and design teams to create compelling and consistent illustrated visuals for children's booksCreated comics regularly for The Lily (Washington Post), one of these comics (Addiction) landed on the front page of Apple News when published, leading to a Podcast segment on "Thank You Heartbreak" where I delved into the themes of the comic with the host. Maintain NDAs for various projects and clientsConsult on various high-end marketing materials and advertising campaigns by providing art direction and feedback on designs for pitch decks, website designs, branding guideline books, digital and print marketing materials, branded materials (such as T-Shirts, aprons, menus, posters), photoshoots, social media assets, and video content with the marketing teamMentor creative marketing designer, resulting in 30% improvement in their design skills and a 10% increase in productivity by providing guidance on various design tools and design principlesProvide copy edits on english language copy for ESL designers, resulting in more successful readability for clients in the USA of Turkish owned businessesWorking collaboratively on social media marketing designs for Baak Bakery, resulting in 20% increase in social engagement as well a 18% increase in salesHealth Union Philadelphia, PA, USA 01/2022 - 06/2023 Art Director/Senior DesignerDotdash Meredith NYC, New York, USA 09/2018 - 12/2021 IllustratorWebsite traffic for renovation and construction clients increased by 35% over 6 months as a result of successful marketing and ad campaigns that were created with the marketing team Ensure high-quality output reflecting brand standards Created 250+ illustrations, Designs, Marketing assets, UI elements and infographics tailored to a diverse and global audienceDesigned editorial projects, 36 illustrations weekly for publication schedule, UX/UI projects, social assets, icons, newsletter e-mail design, banner ads, calls to action, prompts, advanced creative work such as marketing assets, E-mail, and promotional materials, bringing ideas to life across all touch-points while being clear, compelling, and on-brandImproved consistency and relevance of brand identity and standards by creating style guides based on user testing feedbackConceptualized, pitched, and initiated experimental creative projects with Creative, Growth Marketing, Brand, and Social teams that positively impacted page views and attracted new users Utilized various digital mediums to create visual assets and make revisions to library of assets Utilized data to create social media assets for Instagram and Facebook to analyze the best engagement tactics to increase brand visibility and lead to user growthOversaw junior designers by providing thoughtful feedback, mentoring, and art direction via exceptional communication skills to junior design team members when reviewing creative workLead weekly art department meetings of designers, creative directors and illustrators, and UX/UI designersEdited WordPress website and imagery for featured collections, HUB, and CAS sites, and placed inline imagery into articlesUtilized Sketch to create visual assets for social media, website banners, marketing materials, newsletter imagery, thumbnails, widgets, and more Created paid static and animated GIF ads for Social Media (Meta, Tiktok, Pinterest, Etc.) Developed and executed smart, unexpected creative solutions Managed projects from concept to delivery; refined drafts and generated creative concepts Managed multiple projects in a fast-paced environment Maintained a high level of organization while multitasking, utilizing programs like Asana to increase productivityDesigned a wide range of visual assets, including headers, infographics, social assets, GIF animations, icons, charts, and illustrations, for various brands under the Dotdash umbrella, including Verywell Health, Mind, Family, Tripsavvy, The Spruce, Spruce Eats, Spruce Home, Spruce Pets, Lifewire, Byrdie and BridesCreated 500+ illustrations, infographics, and social media assets over 3 years, elevating the company's visuals and increasing brand visibilityDesigned graphics and typography on infographics including copy placement, title placement, and hand-done title typographyFollowed brand guidelines and style guides including brand colors, logos, and image parameters to create compelling, engaging, on-brand designs; Maintained design identity aesthetics per brandEDUCATIONBachelor Of Fine Arts in Illustration and DesignUniversity Of The Arts Philadelphia, PA, USA GPA: 3.56 05/2011 Developed well-known brand, Verywell's, illustration/infographic style, enhanced brand identity, made the Verywell style recognizable as bright, colorful, informative, curated imagery on each articleSpearheaded the Verywell News homepage project as the first illustrator on the homepage team and go-to illustrator for quicker turnaround homepage illustrationsDevelop and refine deliverables by obtaining feedback from editors, art directors, clients, and stakeholdersInitiated skill-sharing sessions on the Visual Asset Team to promote team bonding, learning opportunities, and innovation Managed multiple projects in a fast-paced environment |
