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Title Social Media Digital Marketing
Target Location US-OH-Columbus
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Geetha Chandra Sai Surya Teja PaidimarriEmail:EMAIL AVAILABLE PH:Street Address -589-4550 https://LINKEDIN LINK AVAILABLE PROFESSIONAL SUMMERYCorporate Trainee and Sales and Marketing Specialist with extensive experience in people management, digital marketing, and operational excellence. Demonstrated expertise in driving sales growth and managing financial performance through strategic planning. Certified in Data Analytics and AI & Machine Learning by Cisco and Microsoft, Graduated with a Masters in Business Analytics & Management. Proficient in Microsoft Excel, outbound calls, LinkedIn research, CRM software, SQL, Power BI, Salesforce, social media tools, advanced SQL, Google Analytics and HubSpot. Successfully led data analysis and AI projects. PROFESSIONAL WORK EXPERIENCECorporate Trainee, 614 Consultants (Client: JUST Energy), Columbus Ohio (Jun 2024  Current)- Management & Operations: Successfully recruited, trained, and developed a team of 15 associates, resulting in a 20% increase in team productivity and a 15% reduction in employee turnover.- Financial Management: Contributed to a 12% increase in sales growth and a 10% improvement in profit margins by implementing cost-control measures and optimizing resource allocation.- Training and Development: Led training programs that enhanced team skill sets, improving overall team performance by 18% and driving higher customer satisfaction rates.Sales And Marketing Specialist, 614 Consultants, Columbus Ohio (Jul 2  Jun2024)- Client Interaction: Engaged prospective clients via phone, email, social media (LinkedIn), achieving 25% conversion rate.- Digital Marketing: Managed website and social media content for JUST Energy, utilizing Google Analytics and social media tools for performance tracking. Planned and executed all digital marketing, including SEO, marketing database and A/B Testing- Lead Generation: Identified and qualified over 100 leads monthly, setting up 30+ meetings for account executives at JUST Energy.- Data Analysis & CRM Excellence: Maintained high data accuracy in Salesforce.com and Excel, utilizing insights from data analysis to create reports and dashboards that supported strategic decision-making.- Sales and Marketing Support: Collaborated with operations and sales teams to execute marketing campaigns and track sales performance metrics and KPIs.- CRM Management: Maintained and updated Salesforce.com & Excel with 99% accuracy, ensuring reliable tracking of all activity data. Marketing Assistant Intern, The MGN Foundation (Client: LEAD Non-Profit), Richmond VA (Apr2024  Jul2024)- Marketing & Social Media Strategy: Designed high-quality digital and print materials using Canva and Adobe Creative Suite and led social media campaigns that increased engagement and reach, tracked via HubSpot analytics.- Event Planning & Execution: Organized and managed marketing events and tradeshows, handling logistics and providing on-site support, contributing to the successful promotion and visibility of LEAD Non-Profit. Marketing Analyst Intern, Jawed Habib Hair & Beauty Limited, Hyderabad, India (May2019 - Nov2019)- Market Strategy & Lead Generation: Developed and executed targeted market strategies, utilizing outbound calls, emails, and Social media research to identify and qualify high-potential prospects, driving business growth. Data-Driven Client Engagement: Optimized Salesforce dashboards and executed data analysis to support effective communication, enhance client engagement, and boost brand visibility through digital and trade show efforts. EDUCATIONAvila University, Kansas City, MO (2023-Current) ICFAI BUSINESS SCHOOL, Hyd, India (2018-21) Masters in Business Analytics & Management Bachelors in Business Administration PROJECTSData Analysis Project: Boston House Pricing Analysis - Avila University (Mar  Apr2023)- Built and validated regression models in R to predict Boston house prices, processed data using SQL, and created actionable visual insights with ggplot2, aiding real estate agents and buyers in decision-making. Visualization Project: CRIME RATE AGAINST WOMEN IN INDIA - Avila University (SEP  OCT 2023)- Developed an interactive Power BI dashboard and presented crime trends using data from the National Crime Records Bureau and Kaggle, performing exploratory data analysis with R to inform policy and intervention strategies. AI & Machine Learning Project: Loan Status Prediction model - Avila University (JUL  AUG 2024)- Designed and deployed a Random Forest and Gradient Boosting model for predicting loan status, achieving an 83% accuracy and a ROC-AUC score of 0.8192, with data preprocessing, feature engineering, and fairness auditing to ensure unbiased lending decisions.

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