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Click here or scroll down to respond to this candidateCandidate's Name
Crafting strategies and stories that empower changePHONE NUMBER AVAILABLE Street Address EMAIL AVAILABLEWork samples available at Candidate's Name .wordpress.comSummaryExperienced brand and communications specialist articulating research-led strategies and leading cross-discipline teams to create vision-driven integrated campaigns that reach and empower audiences. Over 10 years experience delivering measurable success across brand planning, strategic communications, marketing, public relations and journalism.EducationMaster of Arts in Mass CommunicationTexas Tech University, 2010 2013 (most recent)Bachelor of Arts in Public RelationsUniversity of Southern California, 2007 - 2010Concentration in Nonprofits, Philanthropy and VolunteerismSkillsStrategy developmentProject managementWriting and storytellingCampaign developmentSystems and process developmentRelationship buildingWork samples available at Candidate's Name .wordpress.comProfessional ExperienceNortheastern UniversityBrand Manager, Feb 2024 Present, Boston, MALed oversight of brand management processes and reviews of brand activations across 13 global campuses, including sites in US, Canada and UK, 9 colleges and hundreds of other secondary units.Oversaw review of touchpoints including identity and logo management, environmental applications, interior design and branding treatments, print design, websites and digital applications, merchandise, and ad campaigns, among others.Led review and revision of university-wide brand guidelines to align with scope and scale of brand reach and to prepare for future growth.Alzheimers Research UKBrand Manager, Sep 2019 Jul 2023, Cambridge, EnglandLed strategic development of an international brand with emphasis on increasing awareness and buzz.Increased brand awareness by overseeing project management, agency contracts, and analytic reporting of multi-channel brand campaigns with budgets up to 1m.Reduced workload and improved team wellbeing by leading RFP, procurement and onboarding for new traffic and resource management system for Creative, Communications and Digital departments.Built employee understanding of brand and use of best practices by creating first of its kind employee induction and training program on organizations brand and use of brand toolkit.Improved understanding of lifetime value of sub-brands and fundraising products through audit of sub-brands and brand architecture resulting in increased consistency across product portfolio.Changed understanding about which activations most impacted public brand perception by developing multi-year tool to compare market activity to changes in brand health metrics.Elevated brand visibility through activations including TV, OOH, print, radio and digital campaigns, OOH branding at annual events, and physical space branding.Alzheimers Research UKCommunications Officer (Policy lead), Nov. 2017 Sep 2019, Cambridge, EnglandGenerated strategic communications to articulate projects, campaigns and impact to a national public audience.Gained national attention of call for increased government research funding though promotion of an advocacy campaign and petition with 35,000 signatures.Delivered cross-team projects, including multi-platform digital campaigns, animated video development, and development of audience-specific web content.Supported teams across the organization by developing roadmaps for project launches including curating strategic communications across digital, email and traditional media outlets.KSNV News 3Newscast Producer, Sept. 2013 Feb. 2016, Las Vegas, NVProduced daily newscasts and content between 11AM and 11 PM. Production efforts focused on top market circulation hours:6 PM half-hour newscast and Noon hour-long newscast with live interview segments.NBC TV station in top 50 ranked U.S. market.Increased Noon viewers 139% (May 2015 - Feb. 2016).University of Nevada Las VegasPart-Time Instructor, Aug. 2014 Dec. 2014, Las Vegas, NVTaught Mass Media and Political Communication (JOUR 484) Topics included: presidential rhetoric, ethics in political culture, public opinion, mediated political speech, and political socialization.KCBD NewsChannel 11Newscast Producer, Oct. 2012 May 2013, Lubbock, TXWrote content for half-hour newscast at 5 PM. Produced news and engagement content for social media.Maintained top rating spot in market for 5 PM newscast.Increased followers and engagement on Facebook.Wrote process to streamline social media management.The Salvation Army of LubbockCommunity Relations Director, July 2010 Sept. 2012, Lubbock, TXStrengthened outreach efforts for The Salvation Army through public relations, marketing, advertising, volunteer recruitment, event planning, and strategic partnerships.Secured earned media valued at over $250,000 annually.Created and maintained web and social media presence.Deployed to Alabama as Public Information Officer after tornado disaster in May 2011.ReferencesDavid HendersonFormer Head of Brand, Alzheimers Research UKEMAIL AVAILABLEPHONE NUMBER AVAILABLEKirsty MaraisFormer Senior Manager Communications, Alzheimers Research UKEMAIL AVAILABLEPHONE NUMBER AVAILABLEPhilip BurnCommunications Director, The Salvation Army TexasEMAIL AVAILABLEPHONE NUMBER AVAILABLECandidate's Name .wordpress.com |
