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Click here or scroll down to respond to this candidateKatrina Ketel Graphic Design & UXStreet Address Walden Pond Dr. Apt ARaleigh, NC Street Address
PHONE NUMBER AVAILABLEEMAIL AVAILABLEPortfolio: www.behance.net/ketelSoftware:Adobe Creative Suite, Illustrator, InDesign, Photoshop, After Effects Adobe XD, Sketch, Figma, Invision, Wordpress, Drupal, Mailchimp, Microsoft Word, Powerpoint, Maya, Salesforce, Google Docs, Google SheetsSkills:Visual Design, Motion Graphics, Video Editing, Print and Package Design, Branding, Logo Design, Trade Show Event Planning, Website Management, Social Media Management, Content Creation, Webinar Planning & Writing, User Experience Design UX, User Interface Design UI, User Research, Persona Crafting, Wireframing, Prototyping, Information Architecture, Communication, Problem-Solving, Usability Testing, Basic HTML and CSS coding, SEO optimization.Experience:Marketing Specialist at ZenCase - Jacksonville, FL/Remote July 2024 - Present Ensure branding consistancy and that all marketing materials and platforms reflect clear, consistent ZenCase branding across all touchpoints. Develop and execute marketing campaigns that target mid-sized to large law firms, ZenCases ideal customer profile. Generate content that highlights ZenCases unique value propositions, such as its SOC II compliance, integrations, and customization for various practice areas. Position ZenCase as a leading practice management solution by emphasizing its features like time tracking, billing automation, and seamless case management. Develop strategies to engage current clients, emphasizing new features and product updates. Work closely with the sales team to create marketing collateral that supports their outreach and client acquisition efforts. Coordinate ZenCases attendance as an exhibitor at events. Create compelling and optimized content for the new ZenCase website, ensuring it highlights key features and resonates with the target audience.Head of Marketing at ShiftSixOS - New York, NY/Remote March 2023 - April 2024 Crafted and implemented the companys brand identity to ensure a consistent look and messaging across all platforms, websites, and marketing materials, fostering a unified brand presence and enhancing brand recognition and trust. Oversaw website design, management, content creation, and SEO optimization. Utilized data analytics and market insights for strategy refinement and performance optimization. Developed and implemented marketing strategies to meet organizational objectives. Conducted in-depth market research in order to Implement targeted digital marketing initiatives. Built relationships with key stakeholders such as bar associations and magazines. Fostered collaboration across cross-functional teams to ensure alignment of marketing efforts. Achieved overarching business objectives through alignment and teamwork. Spearheaded planning and execution of in-person events and trade shows including booth design and swag. Ensured compelling online presence through social media management . Orchestrated marketing campaigns to enhance brand visibility and foster customer engagement. Planned and hosted informative webinars to drive engagement and build trust.Web Graphics Designer at Moon Audio - Cary, NC February 2023 - March 2023 Produced captivating graphics tailored for social media and videos to enrich brand storytelling. Designed booth backdrops and environments for tradeshows along with memorable swag materials. Crafted intuitive UI wireframes and hi-fidelity prototypes for enhanced user experiences. Actively contributed to brainstorming sessions, driving innovation in marketing approaches. Spearheaded the management of the e-commerce website. Maintained an up-to-date product inventory, including descriptions, photos, sales, and discounts. Orchestrated targeted email campaigns, delivering newsletters on product promotions and new media content.Senior Graphic Designer at PCLaw Time Matters - Raleigh, NC October 2019 - January 2023 Led the marketing team as the primary authority on branding and design decisions. Oversaw all branding initiatives and design projects company-wide. Provided strategic direction and guidance for cohesive brand representation. Crafted diverse marketing assets spanning web banners, social ads, print materials, videos, motion graphics, brochures, PowerPoints, and beyond to drive impactful brand communication and engagement across multiple channels. Elevated user experience standards by spearheading the design of company websites, ensuring intuitive navigation. Collaborated with the Product team to shape modern UX/UI solutions, crafting mock-ups for the Horizon interface and Time Matters Powerviews to enhance product usability and satisfaction. Managed projects independently, ensuring timely delivery and quality outcomes.Graphic Designer at Catherine Pooler Designs - Raleigh, NC December 2017 - July 2019 Championed a comprehensive re-branding initiative, unifying the companys visual identity to ensure consistency and cohesion across all branded materials, product lines, and channels. Design lead for the creation of all digital marketing graphics for product launches, packaging, print design, and social media. Independently oversaw projects, guaranteeing punctual completion and high-quality results. Delivered environmental design solutions for tradeshow events, creating immersive shopping experiences to entice potential product vendors. Designed, constructed, and managed the companys WordPress website, using CSS and HTML. Storyboarded, scripted, filmed, and edited marketing videos to narrate compelling stories about products and the team. Created illustrations to be featured on products including silicone crafting stamps, bullet journals, and scrapbooking stencils.Graphic Designer at Contrast Creative - Cary, NC September 2015 - July 2017 Took the lead in revitalizing the companys brand identity with a logo and website redesign, ensuring a contemporary and cohesive presence across all platforms and modernizing the website through responsive design. Executed a wide array of graphic design projects ranging from digital to print including, brochures, posters, banners, postcards, websites, web graphics, and more. Provided art direction for motion graphics project from inception to completion, starting with careful planning and storyboarding while adhering closely to script directives to deliver polished and impactful animations. Elevated video productions by incorporating dynamic animated lower thirds, captivating title screens, and engaging graphic elements to enrich storytelling and audience engagement.Jr. Graphic Designer at Healthgrades - Raleigh, NC November 2012 - September 2015 Create eye-catching banner ads in static and animated GIF formats, spanning all common sizes. Design a range of marketing collateral including business cards, trade-show booths, pocket folders, and posters. Conceptualize and design websites in Photoshop, meticulously crafting layouts to be developed in WordPress or Drupal while focusing on providing an excellent user experience. Develop wireframes and prototypes to visualize and test user interface designs. Perform rigorous troubleshooting and quality assurance tests on new websites across various mobile devices and browsers. Engineer and impliment branding and design for template websites on WordPress, using HTML and CSS Produce a spectrum of web graphics, buttons, and callouts to maintain and enhance existing websites for various clients and Healthgrades after the companys aquisition. Manage the integration of copy, meta data, and graphics into WordPress and Drupal websites.Education:East Carolina University - Greenville, NC 27858 May 2006 - May 2011 Graduated Cum Laude with a GPA of 3.6 BFA in Studio Art with Graphic Design and Animation/Interactive Design concentrations General Assembly UX Design Circuit - Online Course August 2017 - September 2017 Recieved a Certificate of Completion on September 21, 2017 |
