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Candidate's Name
Philadelphia, PA (willing to relocate) PHONE NUMBER AVAILABLE EMAIL AVAILABLE www.Candidate's Name .com EDUCATIONPennsylvania State UniversityJournalism / PhotographyWORK EXPERIENCEM@ STUDIOS (Freelance) United StatesCreative Director/Photographer January 2018 - Present Photograph and creative direct editorial, lifestyle, promotional, event, and album artwork shoots for fashion labels, DTC brands, musical artists, influencers, and entertainment professionals. Foster and maintain mutually beneficial relationships with fashion designers, business owners, event venues, and studio spaces. Vet, source and hire teams of assistants, studio managers, HMUA, and other crew to ensure effective test and day-of shoots. Custom designed final delivery process that streamlines post-production and allows for timely and efficient delivery of final assets. HangarFour Creative (Clinique, DoorDash, Indeed, amfAR) New York, NY Digital Strategist March 2022 - June 2023 Designed and executed organic-social- and influencer-based campaigns across client portfolios with an 81% average over-delivery of earned social media value and other key metrics based on implemented strategy. Produced frequent creative briefs and designed moodboards for both influencer and owned/organic client content. Staffed and managed on-site influencer brand activations while capturing live social media content for immediate posting on client channels (Tribeca Film Festival, Beloved Benefit, Clinique TikTok #CSuite Influencer Orientation). Led the vetting, negotiating, contracting, and hiring of influencer talent while managing day-to-day communications amidst campaign. Developed comprehensive strategy and managed agency-owned social media channels while launching agency TikTok account. Curated weekly dynamic trend reports that forecast platform updates and influence future brand opportunities across client portfolios. KWT Global (Four Seasons, Laurel Road, Bonobos, Blink Fitness) New York, NY Digital Associate Account Executive February 2021 - March 2022 Tailor-developed and executed digital and integrated marketing strategies and collaborated on building out comprehensive quarterly planning that supported long-term goals and independently-run campaigns for clients across industry markets. Conducted monthly organic, competitor, and social-listening reports while incorporating data-driven insights into always-on strategies. Staffed and managed internal teams for agency-owned social channels while developing original content series. Originated community management database for streamlining audience engagement and troubleshooting customer issues. Contributed to weekly social media trend reports and influencer talent rosters. Style Girlfriend New York, NYSocial Media Coordinator May 2020 - August 2020 Assisted the management of social media platforms including Pinterest, Instagram, and LiketoKnowit. Increased social media following by over 180% and raised audience engagement by 9% across platforms with original content series. Managed affiliate marketing platforms KPIs and developed weekly programming/campaigns, increasing commissions by over 17%. Created optimized digital aggregate content for all platforms. THON State College, PAMedia Relations Captain September 2018 - May 2020 Garnered over 75 million impressions by assisting in the facilitation of print, web and broadcast interviews. Maintained positive and engaged relationships with local news and media contacts. Creatively pitched coverage of events and year-long efforts to local and national media and supplied press releases and media alerts. Developed and led media training programs for 700+ student volunteers. Kenneth Cole Productions New York, NYPhoto Studio Intern June 2019 - August 2019 Assisted on set of web editorial photo and video shoots utilizing practical effects and set styling. Created optimized shot lists, week-by-week sheets, and talent rosters for the Senior Creative team. Facilitated bi-weekly castings for web editorials and e-commerce shoots while maintaining an in-house photo studio weekly. Fostered positive relationships with agency contacts and talent. SKILLSDigital Marketing, Camapign Management, Trend Forecasting, Influencer Relations, Community Management, CMS, CRM, Copywriting, Creative Strategy, Adobe Suite (Photoshop, Indesign, Lightroom, Premiere, Illustrator), Google Suite, Captiv8, Asana, Microsoft Office