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Click here or scroll down to respond to this candidateCandidate's Name
EMAIL AVAILABLE PHONE NUMBER AVAILABLE Chicago, IL LinkedInPROFILEAn experienced Marketing Tech professional with expertise in Demand Generation, Data-Driven Market Segmentation, and Paid Media Strategy.Proficient in developing and executing multi-channel digital campaigns, driving business objectives for a leading EdTech SAAS solution.Successfully increased lead conversion rates by 50% through targeted, data-driven approaches.Certified in HubSpot Digital Inbound Marketing Optimization Marketing, with proficiency in Salesforce, Adobe Experience Cloud, and advanced data visualization techniques.Achieved consistent recognization on the Dean's List at UICs Business Program, demonstrating academic excellence.PROFESSIONAL EXPERIENCEMarketing ConsultantExxatBoosted sales revenue by implementing innovative promotional strategies and events, leading digital campaigns for Exxat One that increased customer engagement by 15% and sales by 10%.Increased brand awareness by developing and executing targeted digital marketing campaigns on platforms like LinkedIn, Google Marketing Platform, Facebook Insights, including PR promotions and competitor analysis to enhance lead generation and visibility.Designed and maintained the company website using WordPress, while optimizing campaign effectiveness through performance monitoring with Google Ads and engagement analytics.Managed and optimized paid media campaigns, overseeing budget planning, ad concept development, and performance monitoring, which resulted in a 20% improvement in conversion rates.Coordinated over 25 marketing campaigns across the U.S., enhancing brand visibility and customer outreach through strategic digital platform utilization.Implemented and optimized Salesforce, Pardot, and Tableau, increasing operational efficiency by 30% and enabling data-driven decision-making.Led projects that achieved a 30% boost in marketing ROI through targeted CRM strategies and comprehensive data analysis.Marketing Technology InternMindbodyDeveloped and maintained performance dashboards, driving marketing strategy optimization through data-driven insights.Executed email marketing campaigns using platforms like Salesforce, Adobe Experience Cloud, Marketo and Demandbase, resulting in a 20% increase in engagement.Reduced client acquisition costs by optimizing digital advertising channels and enhancing targeting strategies.Conducted trend analysis and data visualization, leading to a 15% improvement in campaign effectiveness.Created process documentation and job aids, increasing operational efficiency and user enablement by 25%.Selected implemented, and managed various marketing technology tools to improve the efficiency of digital marketing operations, including email automation platforms, analytics software, and social media management systems.Implemented comprehensive tracking and reporting systems, enabling clients to better assess campaign performance and ROI.Marketing and Sales InternExxatAnalyzed market trends and competition, delivering insights that improved sales performance by 15%.Managed CRM data and tracked opportunities from lead generation to closure using Salesforce and Pardot, enhancing pipeline accuracy by 15%.Contributed to analytical reviews and marketing communications, leading to a 20% increase in campaign effectiveness.Created weekly sales KPI reports, providing insights that enhanced sales performance by 15%, while demonstrating a strong willingness to learn new tasks and skills.Conducted market research, competitive analysis, and SWOT analysis to inform strategic decisions for marketing and operations projects.Jan 2023 present New JerseyMay 2023 Dec 2023 ChicagoJun 2022 Aug 2023 New JerseySKILLSTechnical Skills Salesforce, Pardot, Tableau, Google Analytics 4, IBM Cognos Analytics, Marketo, Adobe Creative Suite, CANVA, JMP, Microsoft Office 365 (Excel, Word, PowerPoint, SharePoint), Social Media Platforms (YouTube, Facebook, Instagram, TikTok, LinkedIn)Marketing Skills Digital Marketing Strategies, Campaign Optimization, Data Analysis & Visualization, Media Strategy, CRM Management, Brand messaging, Trend Analysis, SEO, SEM, PPC, Content Creation, Market Research Interpersonal Skills: Communication, Public Speaking, Customer Engagement, Teamwork, Leadership, Time Management, Organization, Creative Problem-Solving, Client Relationship Management, Certifications Google Ads Measurement Certification, AI-Powered Performance Ad Certification, STUKENT: Social Media Simternship CertificationEDUCATIONBachelor of Science in MarketingUniversity of Illinois ChicagoDual ConcentrationData-Driven MarketingDigital Marketing and Promotions, Minor in FinanceGPA: 3.91PROJECTSCase Study AnalysisImproved customer segmentation accuracy by 25% using Enginius to analyze data visualization methods, including Consumer Lifetime Value and Conjoint Analysis.Solved business problems and generated interactive insights using IBM Cognos Analytics & SQL, increasing efficiency by 30%.SEO OptimizationIncreased website traffic by 30% through PPC ad campaigns and strategic keyword research, using Google Analytics 4 to track and analyze performance metrics. VOLUNTEERINGHellowizMarketing AnalystWebsite Design via WordPress and Monitoring via Google Ads and engagement analytics.Create, engage, and launch a digital marketing campaign for lead generation on Social media platforms like LinkedIn- PR promotions on media outlets to share our storySWOT Analysis- Evaluate Marketing campaigns by competitors and assist with social media marketing to promote our solution.Nov 2020 Dec 2023 Chicago, USADec 2022 present Chicago |
