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Click here or scroll down to respond to this candidateCandidate's Name
Street Address Chattam Ln.Tampa, FL Street Address
PHONE NUMBER AVAILABLEEMAIL AVAILABLELINKEDIN LINK AVAILABLEExecutive ProfileHigh-performing CPG sales and marketing professional with expertise in relationship building, sales, category management and broker management, across multiple channels of the food distribution universe.Skill HighlightsBusiness developmentCategory managementContract negotiationBusiness analysisSales planningRelationship Development Trade marketing planning and executionExcellent communication skillsCore AccomplishmentsDevelop and maintain relationships with local food service broad line distributors and key operators to support sales growth for CORE Foodservice clients represented in Colorado market.Managed relationship with National Convenience Channel Distributor, Core-Mark, Inc., and executed new product launch resulting in $6.8 million sales across 19 divisions.Implemented pricing strategy correction with Wal-Mart resulting in $10.5 million increase in sales revenue.Negotiated annual contracts for two additional divisions at Safeway Stores, Inc., resulting in $7.1 million in incremental sales.Professional ExperienceDistribution Sales Team Lead1/2010 to 5/17/2024CORE Foodservice / The Core Group / Hobby Whalen Marketing - Denver, COManage all aspects of local distributors PFS Denver, and Greco and Sons, for Core Group Colorado.Plan and manage all sales meetings, marketing activities, and sales activities for respective distributors.Developed relationships with key operators to drive sales and product distribution at distributor.Report all sales activity for distributors and operators into CORE CRM tool (Ciri) on regular basis.Support team marketing activities, including foods shows, sales meetings, and training for Sysco, Shamrock, and US Foods in the Colorado market.National Business Development Manager Convenience Channel7/2007 to 9/2008Chiquita Brands North AmericaDrove Chiquita-to-Go value added banana product sales increase of 52%, to $6.8 million in convenience retail channel.Restored strategic relationship with largest national channel customer and turned 30% sales decline into 9% increase.Category Manager, Wal-Mart3/2006 to 7/2007Chiquita Brands North AmericaCategory Captain (bananas and pineapples) for Wal-Mart North America.Led "right pricing" initiative to maximize revenue and profit, driving a $10.5 million revenue increase.Landed new item placement in five WM divisions and increased sales revenue by $1.7 million.Business Development Regional Manager10/2001 to 3/2006Chiquita Brands North AmericaManaged retail grocery accounts in West, including Safeway, Albertsons, SUPERVALU, Kroger, WildOats,Built organic sales program in west + $2.9 million annual incremental sales revenue.Developed customer specific promotional & merchandising strategy to maximize promo efficiency and delivered 12% volume and 18% revenue increase for a division of Albertsons, leading to expansion of contract (+$4.5 million).Territory Sales Manager10/1998 to 3/2000The Valspar CorporationImplemented new retail coverage and training strategy for an 11-person retail sales team resulting in 21% increase in the customer's higher margin "premium" paint line- won "Supplier Partner of the year, 1999".Hired, trained and managed retail sales team for Eagle Hardware / Lowes for NW region.Managed inventory, conducted staff training, and worked with end users to grow sales for assigned territory stores.Senior Customer Category Manager12/1996 to 8/1998Kraft FoodsManaged largest regional customer (Safeway, Seattle Div.) to a $1.3 million (6%) increase on 17 Kraft categories.Secured authorization and placement of 22 new SKU's at Safeway Seattle Division.Customer Category Manager5/1995 to 12/1996Kraft FoodsWon Oscar Mayer "NFL" sales contest and grew total revenue by over 45% for three-month contest period while managing the Associated Grocers, Seattle account.Implemented retail distribution strategy w/ frequent promotions to close distribution voids across an independent customer base resulting in 22% increase in high margin lunchmeat items.Account Manager, Sales Rep, Retail Sales SpecialistKraft Foods6/1989 to 5/1995EducationStetson University 1990Deland, FLMarketingBachelor of Science |
