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Click here or scroll down to respond to this candidateCARA PEEBLESLeesburg, VA PHONE NUMBER AVAILABLE EMAIL AVAILABLEProfessional Summary: Dedicated and disciplined professional with a remarkable 22-year career marked by diverse achievements and success.Key Skills:Marketing & Sales Process & Procedure Media & Public Relations Non-Profit Operations Partner & Agency Relations Social Media & Advertising Visual & Verbal Storytelling External & Internal Communications Content Creation Public Speaking Project & Budget Management Organizational Change Additional Training/Certifications in: Property & Casualty Insurance License, Crisis Ready Training(Crisis Ready Institute), Lean White Belt, Efficient in SalesForce, MailChimp, Constant Contact, myEmma, Hootsuite, Google Ads, Meltwater, Canva, Microsoft, SAP Concur, Monday, Conversational in Spanish. Boards/Community involvement/references available upon request Professional profile at: Professional Examples: Cara Peebles ExperienceDirector of Retail Development U.S. LawShield 11/2022 current Responsible for growing retail accounts by 45% through business development and account management, largest annual increase of new monthly signed accounts since 2017 in a down market. Implemented more than 7 new product launches in a period of 18 months for the first time in the companys 14-year history. Accountable for driving revenue growth 40% by creating new partner relationships and implementing innovative B2B and B2C sales strategies within assigned territories. Media Relations & Internal Communications Manager (2/2022 11/2022) Led development and implementation of a comprehensive crisis communications plan. Crafted talking points for public relations campaigns, topics and current events, contributing to a 350% increase in positive media coverage. Significantly increased media exposure by 170% through 630 new mentions within a five-month period, expanded reach of over 261M viewers and listeners. Created/presented corporate media training for executive staff. Conducted earned media monitoring and tracking. Built and managed a robust state-level PR plan for U.S. LawShield Program Attorneys nationwide. Dispensed state-specific press kits to elected officials nationwide as trusted resources for firearms and self-defense law. Managed external public relations agency relationships. Director of Center Operations & Marketing Mosaic Virginia 1/2019 11/2021 Lansdowne, VA Oversaw the daily management of a non-profit medical center including the medical patient schedule, call center, employee volunteer schedule and marketing & events budgets. Pivoted operations seamlessly during the COVID era, ensuring 100% virtual service to clients. Crafted first video communication and scripted client storytelling to increase fundraising efforts by 70%.Marketing Communications Manager (1/2018 1/2019) Revitalized brand marketing and awareness, expanding client numbers by 200% for a small non-profit Pregnancy Resource Center. Crafted all external marketing content, including website and blog optimization, managed Google Ads, Google Analytics, and digital marketing strategy. Initiated and successfully launched online appointment processes and digital client intake systems.Contract Marketing, Public Relations, Social Media 11/2015 3/2022 Indigo Rose PMU Sperryville, VA 2019-2022 Created marketing plans, social media calendar/content and client email communications to increase sales in beauty services with little to no advertising budget. Pulse Inferno Ashburn, VA 2018-2021 Implemented search engine optimization (SEO) and blogging to improve website visibility and increase traffic to the site, and memberships to the fitness center. Aguila Ammunition Conroe, TX 2015-2018 Successfully facilitated the first U.S. branded marketing launch, increasing brand awareness by 42% through marketing and public relations efforts, resulting in coverage on print, online, television and radio platforms. Managed external communications across B2B and B2C for a consumable retail product. Grew new social media presence by a remarkable 200% while collaborating with industry partners and influencers. Led public relations and industry events as a conduit for brand recognition. Created marketing materials for sales channels within the hunting and shooting industry. Marketing Director Bremers Wine and Liquor 11/2013-7/2015 New Hartford, NY Pioneered the establishment of the first internal marketing position within the company, contributing to the development and execution of strategic marketing initiatives and launch of two successful company websites, blogs and digital newsletter. Led the creation and management of social media and digital presence across various platforms, implementing engaging content strategies to bolster brand visibility and engagement.Agency Account Manager MPW Marketing 11/2012-11/2013 Clinton, NY Served as a consultative partner manager, engaging with clients to strategically discuss and identify advertising requirements. Successfully meeting campaign objectives within allocated budgets and timeframes. Efficiently managed detailed projects and budgets for 12-15 businesses concurrently, overseeing annual budgets ranging from $30K to $350K. Senior Corporate Public Relations Coordinator Otis Technology 2/2012-6/2012 Lyons Falls, NY Company spokesperson for press engagements and external communications. Cultivated and maintained relationships with highly credible industry writers. Secured pro bono product spotlights in top industry publications.Corporate Public Relations and Community Relations Coordinator (2/2011 - 2/2012) Served as community liaison and published consistent scheduling of press releases. Managed external Agency relationships.Marketing Coordinator (8/2008 - 2/2011) Instrumental in establishing the first marketing department for an American Made manufactured good, negotiated advertising and managed marketing budgets. Creation and management of first pro-staff team, leveraging key influencers to enhance the brand's visibility and engagement.Account Executive Regent Broadcasting 7/2002 - 8/2008 Watertown, NY EducationB.A., Mass Communications/Journalism St. John Fisher College Rochester, NY Concentration in Broadcasting/Public Speaking Minor in English Writing |
