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Paul Rand once said that our job as visual communicators is to illustrate a strategic message... simply. But if in doing so we fail to make it the visual arresting, we failed and need to start over. This has stuck with me since my college days.We are not fine artists. We are strategic problem solvers who make striking, emotional and relevant communications. Which when done well, look effortless.What I bring to the tableA very strong marriage between my advertising expertise (the big idea) and my design/branding chops. How do I back that claimI have worked over a large spectrum of communication touchpoints and categories illustrating a Street Address -degree approach, with a portfolio to prove it.My day- to-day lately consists of mostly the following:- mentoring my creative team- leading client meetings- high involvement in brand strategy, concept evolution/development- interaction with the UX team when needed- some social media (Id love to do a lot more though)- and a whole lot of pitching (I think its really important to constantly grow, and keeps me fresh on my everyday brands)We are in a position to affect change. To actually make the world a better place through health and well-being. I love what I do and cant wait to do more.Click on the images below, they link to my work, including the work I did for the NYHSDiMenna Childrens Museum, and some of my healthcare work.Thank you for your time and I look forward connecting with you. Best regards,My work onRed Dab? Red Flaghas won us a coupleawards in 2023 andwe are still goingstrong.NIYATI MEHTAe: EMAIL AVAILABLEt: PHONE NUMBER AVAILABLEDESIGN DIRECTOR