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Im a data-driven digital marketing consultant who has successfully grown start-ups and global high-growth companies. I have extensive B2B/B2C success and have built revenue, brands, world-class tech and creative teams, departments, and growth engines from the ground up. Im a creative thinker driving net-new customer acquisition, LTV, and profitable revenue growth through strategy development and execution resulting in predictable, scalable, repeatable pipelines of quality leads/opportunities.PROFITABLE GROWTH ACCOMPLISHMENTS:Grew my Silicon Valley Marketing/Creative/Video agency from Zero to top-ten SF Bay Area agency, serving Silicon Valleys whos who https://LINKEDIN LINK AVAILABLEDirect digital marketing for a B2C $Street Address M home improvement brand, managing an 8-figure budget with $5.00 ROAS in 8 digital and 3 traditional channels.Started up a high-ticket B2B SaaS strategy, eLearning/coaching business and grew 2nd year over 1st year ARR Street Address %, increased bottom line 30%.Grew the US&#Street Address ;s largest B2B SaaS Healthcare eLearning/onsite teaching provider. I Increased ARR by 30%, customer acquisition by 30%, and decreased CAC by 10%.Grew a start-up B2B SaaS Hotel FinTech 2nd year over 1st-year ARR by 25%, new partner acquisition by 50%, and decreased CAC 15% year-over-year.Grew Honeywell Defense & Space product revenue $4B - $5B in less than 5 yearsRELEVANT CAPABILITIES:C-Suites marketing go-to - bold, fresh, innovative ideas, digital marketing/lead-gen problem-solverDemand/Lead-gen  Creating and converting awareness to engagement (MQL) and a predictable, scalable, repeatable pipeline of quality leads/opportunitiesNurture/capture/convert quality SQLs to closed deals with high ACV, LTV, low TTR, and CACAcquisition Strategies  Paid/organic media, social, SEO, OKRs/KPIs/budgets, business/competitive intel, target market segmentation, cold prospecting, GTM, demand and revenue growthPlayer/coach/mentor - built large high-performing tech/creative teams, and growth enginesPaid media  SEM/Social Ads, PPC, programmatic, display, video, affiliates, 8-figure media buyingAnalytics  Incremental attribution, CRM, dashboards, KPIs/budgets, data-driven decisionsCreative/Video chops  Extensive, comprehensive skills in developing all types of content including positioning, messaging, storytelling, creative, ads, web, case studies, videos, collateralCampaigns  Strategy, investment, channel mix, execution, measurement, conversion and optimizationEmail  Hubspot, Marketo, Pardot, SFDC  lists/databases, deliverability, drips, nurturing, lead scoringSKILLS & EXPERTISE:Leadership/CollaborationMarketing StrategyDemand GenerationPR/AR, CommunicationsProduct MarketingBrand StrategyContent MarketingEvents MarketingPE/VC/M&ASEO/SEM/CROeCommerceMetrics, KPIs, AnalyticsWORK EXPERIENCE:EJM Marketing & Communications, Mesa AZ  Principal Marketing Consultant 2016  Present(Marketing Consulting, Fractional CMO/VP, In-House VP/Director)2023-2024  Head of Growth/Digital Marketing for a $150M DTC eCommerce Brand2021-2023  VP Marketing/Demand Gen - Support.com - SaaS, Cybersecurity, Tech support2016  2021 Outsource VP Marketing/Sales  Digital Retail, SaaS, Tech, Law Firms.SkyTouch Technology Phoenix AZ  Director, Product/Field Marketing 2015  2017(Enterprise/B2B SaaS FinTech Global Start-Up for Choice Hotels and 350 independents)Increased new customer acquisition 50%, ARR 25%, and decreased CAC 15% year-over-year.Member of ELT. Owned strategy, Brand, OKRs, PR, budget, and business outcomes.Grew Sales, demand-gen, ABM, email, messaging, ICP/personas, refreshed website, managed events.Execute To Win Mesa AZ  President 2011  2015(B2B SaaS start-up  Global EdTech, business strategy & professional services eLearning/coaching)Increased 2nd year over 1st year  ARR 25.5% and increased bottom line 30%., affiliates 10%Owned strategy, sales, brand, P&L, eCommerce, demand-gen, ABM, email marketing, events, PR.Able Engineering & Component Services Mesa AZ  VP Marketing 2009  2015(Global Aerospace engineering services and component manufacturing)Grew Enterprise/B2B/B2G revenue from $23M - $70M, which enabled owners exit strategy.Member of ELT. Owned strategy, Brand, OKRs, budget, inside sales and business outcomes.Implemented demand-gen, ABM, marketing automation, events, SDR team, website refresh,Honeywell Aerospace  Director Marketing & Communications 2004  2009(A $13 billion Global Enterprise Aerospace Original Equipment Manufacturer)Directed and managed global B2G product/channel marketing growth & M&A from $4.2- $5 billionManaged a 30-member downline, a 7-figure budget, and 200 trade shows/events per year.Managed PLG, GTM, ABM, demand-gen, email, communications, creative, video, and content. Member of ELT. Owned strategy, Brand, OKRs, budget, and business outcomes.The Creative Image Group  CA, OR, AZ - President & CEO 2000 - 2004(Strategic Marketing, Brand, Digital Media, Creative Services, PR, TV/Video production)Grew from start-up to top-ten SF Bay Area B2B/Consumer Marketing & Digital Media agency.Largest creative services team (30) and TV studio in Silicon Valley. 8-figure media buyer.Extensive strategic, performance marketing, eCommerce, websites, videos, and TV Ad campaigns.Clients include many of Silicon Valleys Whos Who.EDUCATION  Working Executives Continuing Education Program - BS Marketing/MBACERTIFICATIONS -Six Sigma  Greenbelt.Pragmatic Marketing  Foundations, Focus, Market, Launch.American Marketing Assc. - Professional Certified Marketer.Marketo, Pardot, HubSpot - Marketing Automation.Challenger Sale  Marketing foundations.Agile Marketing  Certified Agile Marketing Specialist.MARTECH  SQL, Magento, Oracle-Eloqua AWS, DOMO, Tableau, Web Tends, Birdeye, AdWords, AdRoll, LinkedIn, Facebook Ads, ActiveCampaign, Marketo, Pardot, Hubspot, SF Marketing Cloud, SFDC, NetSuite, MS Dynamics, MS Office, Adobe Creative Suite/Cloud, WordPress, Elementor, Unbounce, Optimizely, MOZ, SEMrush, Hootsuite, Sprout Social, GA4, Google My Business, Google Optimize, Jira, Trello, Slack, Looker, Figma, Segment, Bombora, Zoominfo, 6Sense, Demandbase, Northbeam, Quora, Premiere, After Effects, FinalCut Pro, Vyond, Zoom, MS Teams, Measured, Google, Pinterest, TikTok, Meta ad networks