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Click here or scroll down to respond to this candidateCandidate's Name
Growth MarketerPHONE NUMBER AVAILABLE EMAIL AVAILABLE LINKEDIN LINK AVAILABLE Professional SummaryData-driven and results-oriented B2B growth marketer with 10+ years of experience scaling revenue through data-driven omnichannel strategies. Proven expertise in SEO, paid media, and content marketing, consistently exceeding targets and driving brand growth. Skilled in developing and executing integrated digital campaigns that increase market share and build strong customer relationships.Professional Highlights inBrain.ai: Revamped CMS and SEO strategy, resulting in a 12x increase in website impressions. Secured partnerships with high-profile mobile apps (Dave, Zap Surveys, Dabbl). Zeta Global: Led end-to-end digital experience and growth strategy, successfully onboarding and expanding key clients (MLB, Land Rover, Ralph Lauren). Postmates: Pioneered growth in emerging markets, launched successful campaigns in major markets (Chicago, Boston, and Atlanta), and onboarded 15,000+ locations in San Francisco and Los Angeles. OMNIA Partners: Developed SEO training materials and implemented impactful paid media and social campaigns. William Morris Endeavor: Successfully managed budget growth for multiple promoters and club owners and marketing/management departments focused on artist growth, social media, and new business development.Professional Skills Digital Marketing: SEO, SEM, Paid and Organic Social, Content Marketing, Email Marketing, A/B Testing, Campaign Optimization Data Analytics & Reporting: GA4, Google Search Console, Google Tag Manager, Google Data Studio, Excel (Advanced), Data Visualization, Performance Tracking Web Strategy & Development: Keyword Research, Copywriting, Competitive Research, Website Optimization (On-Page and Off-Page), Webflow, WordPress, SEMrush, Screaming Frog, Ahrefs Leadership & Management: Team Leadership, Cross-Functional Collaboration, Budget Management, KPI Management, Sales Enablement, B2B Sales Budget Management: Successfully managed and optimized multi-million dollar budgets across paid ads, media, and social channels, maintaining CPCs under $5 Event Management: Led content and digital strategy for in-person events and trade shows, increasing brand awareness and generating leads Professional ExperienceDirector, Brand Marketing OMNIA PartnersFranklin, TN Jan 2024 May 2024OMNIA Partners is the nation's largest and most experienced purchasing organization for businesses, combining national scale with the purchasing power of 600+ local and regional organizations to help businesses uncover hidden savings. Developed and executed a comprehensive digital marketing strategy encompassing SEO, content strategy and development, paid media, paid/organic social, paid ads/search, and email marketing. Achieved viable rankings for 30,000+ keywords, significantly increasing organic traffic and brand visibility. Managed $500K in paid ads and $1MM in paid media campaigns. Partnered with sales leaders to create targeted campaigns that drove member engagement and acquisition. Developed training materials for sales teams to enhance product knowledge and improve sales effectiveness.Marketing Director inBrain.ai (a Dynata solution) Atlanta, GA Jan 2022 Jan 2024inBrain.ai is a leading provider of AI-powered market research technology that captures consumer insights from mobile apps. Spearheaded the overhaul and migration to Webflow CMS, resulting in a 12x increase in website impressions and improved user experience. Aligned email, video, content, and product marketing with an overall SEO strategy that generated 100s of quality inbound leads and global brand awareness. Implemented a self-serve onboarding process for SME app publishers/teams, reducing dev overhead and support needs while increasing SDK and API adoption rates and speed to revenue for partners. Management of a $1.5M UA campaign budget for Google Ads, Apple Search Ads (ASA), and ASO for inBrains sister B2C product.Director, Digital and Web Strategy StudioNowNashville, TN Apr 2020 Jan 2022StudioNow is a global creative studio and production marketplace connecting businesses with a diverse network of creators for video and photo content production. Launched successful paid media campaigns on LinkedIn, TikTok, and Instagram, leveraging short-form video content to engage new audiences. Revamped the company's digital presence by migrating to WordPress CMS and implementing Yoast SEO, resulting in increased organic traffic and lead generation. Contributed to content optimization for major clients such as Royal Bank of Canada, Netflix, and Coca-Cola.(RIF) Marketing Manager, Content and Web Zeta Global New York, NY & Nashville, TN Aug 2018 Jan 2020 Zeta Global is a data-driven marketing technology company that helps brands personalize customer experiences at scale. Developed and strategized content for landing pages and managed Google Ads, paid media, and digital advertising budgets of $10MM+. Managed internal content and email marketing efforts, optimizing website performance and driving lead generation through SEO and automation. Led content and digital strategy for in-person events and trade shows, increasing brand awareness and generating leads.Team Lead Postmates by Uber (pre-acquisition)Nashville, TN Jun 2016 Aug 2018Postmates was a leading on-demand delivery platform that connected customers with local merchants for food, groceries, and other goods. Led a team of 6 sales representatives to successfully onboard 6,000+ restaurant locations onto the Postmates platform. Consistently exceeded monthly sales quotas and achieved 15-30% take-rates for Postmates orders (average take-rate 10%) and margins for new locations. Generated over $10M+ in additional revenue through in-market activations. Collaborated with marketing and implementation teams in the field to streamline onboarding processes and improve merchant efficiency and revenue generation. Assistant, Public Appearance and Sponsorships William Morris Endeavor (WME) Los Angeles, CA & Nashville, TN FEB 2011 JAN 2016 William Morris Endeavor (WME) is a leading global entertainment agency representing artists across music, film, television, sports, and more. Represented and managed the careers of high-profile musicians, bands, and music acts. Negotiated contracts and booked performances, tours, and appearances for clients. Built and maintained strong relationships with music, management, promoters, media, journalism, and overall creative professionals.Higher EducationUniversity of Georgia Athens, GABBA, Finance & BBA, Marketing Aug 2006 May 2010 The Terry College of Business at the University of Georgia is a highly regarded institution offering a comprehensive business education. It provides undergraduate and graduate programs in various business disciplines, equipping students with the knowledge and skills needed for successful careers in the business world. Graduated cum laude with a 3.54 GPA from the Terry College of Business, demonstrating strong academic performance and a commitment to excellence. Completed music business program, gaining specialized knowledge in the music industry and its business practices. Developed strong writing and communication skills through a minor in creative writing from the Grady School of Journalism and Communication. Gained practical experience as an Editorial Intern and staff writer for Athens Blur Magazine, honing skills in content creation and editing. |
