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Click here or scroll down to respond to this candidate Candidate's Name
Digital Designer
ABOUT ME
I m a creative leader and designer with a knack for turning innovative marketing strategies into real
brand success stories. I love leading teams to craft eye-catching visual narratives that not only
captivate but also resonate with the brand s voice. I m passionate about weaving ESG initiatives into
marketing to boost both brand visibility and social impact. Plus, I m skilled in SEO and digital content
optimization as well as talented at concepting strategies that build customer loyalty. I thrive on
challenges and approach each project with creativity and enthusiasm, always bringing unique
strengths to drive competitive research and dive deep into what makes a project shine.
EXPERIENCE
NEIMAN MARCUS
Creative Manager
July 2020 August 2023
Develop and execute innovative creative strategies for marketing campaigns, including
ESG initiatives and executive-suite assets, ensuring alignment with an integrated
marketing approach. Oversee social media creative team, maintaining consistent
branding across channels and enhancing visibility and engagement of sales associate
assets. Collaborate with cross-functional teams to harmonize campaign execution and
creative direction. Manage and mentor junior team members, providing design
feedback and approvals to foster an environment of high-quality work and professional
growth. Implement creative concepts for both digital and print channels, contributing to
the brand's market presence and customer engagement.
Successfully contributed to year-over-year growth through the development and
execution of seasonal and social media campaigns.
Maintained a cohesive brand image across all social media platforms, ensuring
consistency and quality in creative outputs.
Played a key role in the creative strategy for marketing testing pods, helping to
innovate and drive forward the company's marketing efforts.
Led the creative team in executing designs that supported Neiman Marcus's
comprehensive marketing strategies
NEIMAN MARCUS
Creative Manager AGILE Team
April 2019 - July 2020
Managed in-house and contract designer teams to develop and execute creative
strategies, ensuring alignment with brand and project goals. Directed ideation and
implementation of creative tests, overseeing external vendors and strategizing brand
content to meet sales objectives. Converted company sales objectives into actionable
creative concepts and executions, maintaining brand integrity across multichannel
marketing campaigns. Fostered a fast-paced, Agile environment, delivering creative
solutions that enhanced customer experience. Coordinated with data analysts and
other managers to focus on customer personalization and user testing, optimizing
marketing efforts for scalability and effectiveness.
Streamlined creative processes, ensuring timely delivery of high-quality assets for
multichannel marketing execution.
Elevated customer experience by implementing creative tests that informed
broader company strategies.
Pioneered creative strategies that translated complex sales objectives into
compelling visual narratives.
ADVANTIX DIGITAL (AVX DIGITAL)
Creative Manager
April 2016 March 2019
Managed in-house and contract designer teams to develop and execute creative
strategies, ensuring alignment with brand and project goals. Directed ideation and
implementation of creative tests, overseeing external vendors and strategizing brand
content to meet sales objectives. Converted company sales objectives into actionable
creative concepts and executions, maintaining brand integrity across multichannel
marketing campaigns. Fostered a fast-paced, Agile environment, delivering creative
solutions that enhanced customer experience. Coordinated with data analysts and
other managers to focus on customer personalization and user testing, optimizing
marketing efforts for scalability and effectiveness.
Revitalized Advantix's branding, delivering a cohesive set of assets that
strengthened their market identity and user experience.
Optimized client ad campaigns, resulting in increased engagement and
conversions while upholding a unified brand narrative.
Implemented daily email optimization strategies that significantly enhanced
revenue generation and customer retention.
ADVANTIX DIGITAL (AVX DIGITAL)
SEO Analyst
November 2014 April 2016
Employed thorough keyword analysis and website metric evaluation to craft and
execute strategies that boosted traffic for varied client sectors. Optimized web properties
to enhance search engine rankings and user engagement. Collaborated with external
copywriters to produce SEO-driven content, ensuring alignment with overall digital
marketing objectives. Managed and guided the content creation process, fostering a
cohesive strategy between inhouse teams and contracted professionals.
Produced and managed a portfolio of SEO-rich content, contributing to
improved search rankings.
Streamlined collaboration between internal teams and external contractors to
optimize content delivery.
EDUCATION
FULL SAIL UNIVERSITY TEXAS TECH UNIVERSITY
Bachelor of Science Bachelor of Fine Arts
SKILLS
Adobe Creative Cloud: Illustrator, InDesign, Problem-Solving
Photoshop, Lightroom Communication
Microsoft Office Suite Collaboration
Technology: Figma, WordPress, MailChimp, Project Management
Trello, Notion, Canva, Slack, Shopify, Wrike, Accessibility & Inclusive Design
ProofHub Leadership
JIRA/AGILE Creative Direction
Design Principles Strategic Thinking
Digital Marketing SEO
Social Media Marketing Adaptability
Front-End Basics: HTML/CSS Client Relations
CONTACT
Email: EMAIL AVAILABLE
Portfolio: Candidate's Name .squarespace.com/portfolio
Telephone: PHONE NUMBER AVAILABLE
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