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Click here or scroll down to respond to this candidateCandidate's Name
Brooklyn, NY Street Address PHONE NUMBER AVAILABLE EMAIL AVAILABLE LINKEDIN LINK AVAILABLE Sr. Creative DirectorAs an accomplished leader of Creative, Production, and Operations teams with over 20 years of experience, I consistently deliver innovative and strategic solutions to create marketing visual assets, optimize creative processes, and elevate overall operational efficiency. I am passionate about creating a collaborative, high-performing environment where creative efforts align with business objectives including digital marketing, broadcast, e-commerce, social content, entertainment and B2C & B2B initiatives. I possess innate qualities like resilience, authenticity, empathy, kindness, determination, and a positive attitude. I am committed to using these qualities and my expertise to inspire and empower teams, collaborate cross-functionally, streamline operations, and deliver impactful results in fast-paced, dynamic settings.PROFESSIONAL EXPERIENCEMacys Inc., New York City, NY September 2008 February 2024 Promoted through 3 positions of increasing scope and responsibility to build and direct a diverse team of 60+ colleagues spanning various roles in Marketing Creative, and the internal Photo Content Studio, including creative directors, video creators & editors, photo art directors, production managers, photographers, operations and stylists.Senior Director, Creative & Production Services 2017 - 2024 Played a pivotal role in creating visual assets in line with brand strategy, driving sales, and reinvigorating online and store customer experience. Implemented and advocated best management practices with a servant leadership style, which cultivated a workplace fueled by lifting others with inspiration, empathy, and inclusion - without ego. Selected Accomplishments:Led the strategic shift from a contractor model with seven NYC content studios to an in-house creative team of 60+, resulting in $6M annual savings and high-volume production of 1,200 images weekly across 10 fashion studios and 25 photo sets. Balancing the right mix of in-house, freelance, and agency talent was key to optimizing efficiency and maintaining flexibility.Orchestrated and implemented innovative workflows, digital platforms, and project management tools to enhance speed and streamline processes for content creation: digital, video, broadcast, and print content.Championed exceptional creative execution and experimentation by fostering an inspiring and collaborative environment and pushing boundaries for creating assets representing women's fashion, home, men's fashion, jewelry, beauty, and furniture. Macys Inc., Blue Mercury (beauty), and Bloomingdales Home across all marketing channels.Excelled at collaborating with cross-functional teams to elevate brand equity, enhance the overall customer experience, and drive online and store sales through visually appealing and on-brand imagery for Macy's Inc.Page 2Vice President, Creative - Photography, Production and Operations 2010 - 2016 Led photo art direction, studio operations, and production teams, spearheading innovative visuals for digital content strategies to capture the evolving consumer landscape and propel Macy's into the future of retail marketing. Managed annual production budgets of $8M, consistently exceeding financial expectations and securing increased asset allocation despite budgetary constraints. Selected Accomplishments:Implemented photography standards for macys.com to enhance brand identity, align with strategy, and increase both online and in-store sales, resulting in a 20% - 200% year-over-year growth and an increase from 1% to 35% in total business.Streamlined Macy's creative, production, and studio operations by centralizing photo and video teams to save$3M annually and recoup a $2M capital investment within two years.Cultivated a thriving, unique workplace environment within a corporate structure where photo art directors, operations, photo producers, and stylists could collaborate, excel and experiment. Manager, Art Director, 2008 - 2010Spearheaded art direction team, overseeing the creation of graphic design and photography for corporate marketing branded assets. Managed all facets of the design process, presentations, photoshoot vision, casting, and art production.Selected Accomplishments:Conceived and developed brand ideas for women's and men's fashion, including seasonal and promotional campaigns.Created impactful designs and visuals for various marketing platforms.Managed pre-press & post-production process, print and digital retouching Additional Experience:Senior Art Director, Estee Lauder Companies, New York City, NY: Led the Art Direction team overseeing global beauty brands such as Estee Lauder, Donna Karan Beauty, and AVEDA within the Estee Lauder companies. Designed high-profile campaigns for luxury fragrance brands, such as Tuscany Per Donna, Estee Lauder Pleasures, Beautiful, White Linen, Donna Karan Cashmere Mist, and Aramis Havana.Art Director, Macys and Bloomingdales Creative Services, New York City and Atlanta: Designed and directed graphic elements for diverse advertising campaigns and product catalogs. Conceptualized brand ideas for women's and men's fashion, beauty products, and fragrances. This includes e-commerce, website design, mobile applications, seasonal campaigns, and digital advertising.Page 3EDUCATION & CREDENTIALSBachelor of Science (BS), Communications and Advertising, minor in Visual Communications Florida State University, Tallahassee, FLTECHNICAL SKILLSAdobe Suite InDesign Photoshop Bridge Microsoft Programs CORE PROFICIENCIESMulti-channel Marketing Creative Content Production Large-Scale Budget Solutions Team Leadership & Development Market Trend Analysis Photography Change Management UX & UI Design Support Creative & Design Strategy Continuous Process Improvement PORTFOLIOhttps://www.Candidate's Name creative.com |
