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Click here or scroll down to respond to this candidateCandidate's Name
New York Metro PHONE NUMBER AVAILABLE EMAIL AVAILABLE LINKEDIN LINK AVAILABLE Corporate Communications ExecutiveSenior communications executive with Street Address years of proven success across diverse industries. Expert in strategic positioning and brand strategy, serving as a trusted advisor to the C-suite. Skilled in crisis navigation and issue management, defining and executing strategies for change. Proficient in targeted strategies across platforms, driving business improvements and long-term brand maximization. Adept at internal and external communications, uniting teams for effective marketing plans. Committed to fostering a high-performance culture of trust, respect, and results, excelling in team building & leadership. Core Competencies Strategic Positioning Internal Communications External Communications Executive Advisory & Visibility Issue Management Team Building & Leadership Brand Strategy Marketing Automation Experiential MarketingCareer ExperienceFlock Freight, Inc. Encinitas, CA; Remote (April 2022 May 2024) A FreightTech company reinventing the supply chain through smarter, more sustainable shipping solutions. Venture backed. Recognized as one of TIMEs Most Influential Companies in the World and a CNBC Disruptor 50. Affected by RIF. Vice President, Corporate Communications (April 2023 May 2024) Served as a key advisor to the CEO as well as the rest of the c-level executives; built personal brand strategies for all leaders, scheduling speaking engagements globally. Built the internal, issues management response plan, social media strategy, and executive thought leadership. Led the organization through four RIF events and crises, fostering collaboration with media and stakeholders. Counseled the ELT, enhancing message effectiveness by 40% through refined communications and presentations(Collision, Davos, Adweek, open letter to the DOT). Implemented rigorous policies to ensure defensible actions and claims, mitigating misinformation and upholding transparency during crises. Published the first Messaging Manual, a singular resource for company information, enhancing brand consistency. Developed and launched an internal communications program, boosting employee engagement and increasing the eSAT score by 15%. Exceeded quarterly media coverage KPIs by 25%, revitalizing relationships with trade reporters. Vice President, Brand & Communications (July 2022 April 2023) Oversaw communications, brand, social media, and brand experience; led a team of five. Won a 2023 Cannes Lion for a B2B campaign directed by Maximum Effort; provided script expertise, selected talent, and played an integral role in production and distribution. Developed Flocks brand guidelines and messaging to complement the corporate communications manual. Created enterprise sales enablement materials, including decks, one-pagers, scripts, and email copy. Medable, Inc. Palo Alto, CA; Remote (February 2022 July 2022) The leading global platform for decentralized clinical trials. Venture backed. Vice President, Communications Spearheaded internal and external communications, issues management, social media, and executive thought leadership, with a strong focus on trade publications and journals. Cultivated and managed cross-functional relationships with Legal, HR, Risk, Finance, the Chief Scientific Officer, the CRO, and the CSO. Led a team of brand experience directors and managed the companys external agency partner relationship and PR budgets.Key Achievements: Served as a strategic advisor to the ELT, collaborating closely with the CEO and Chief of Staff on corporate communications and presentations. The CEO, a member of the World Economic Forum, was invited to speak at the forums. Participated in all analyst calls, disseminating relevant findings to leadership. Authored and distributed media collateral, including press releases, talking points, and opinion pieces. International Fund for Animal Welfare (IFAW) Washington, D.C.; Africa (December 2016 September 2019) A global non-profit with a presence in 40 countries across 5 continents. Global Head, Marketing & Communications Recruited by the CEO to overhaul the Marketing & Communications function, including team structure, website, messaging, and media relations. Led a team of 30+ marketing and communications professionals across different regions, ensuring consistent messaging and strategy implementation. Managed a $12M budget, optimizing spend for maximum impact. Worked with the CEO on executive visibility and delivered quarterly presentations to the board. Key Achievements: Structured and hired a new digital marketing team within 6 months; aligned teams and efforts internationally and across functions. Established KPI and analytics processes to measure the impact of marketing efforts, improving data-driven decision-making. Transformed IFAW into a digital-first organization by re-platforming the website and fundraising technology, increasing donations by 150%, conversions by 90%, and mobile usage by 40% within 6 months of deployment. Led global rebranding efforts, increasing brand recognition by 40% in target markets. Generated media interest(ABC, NBC, PBS) through strategic outreach and quarterly visits to Africa. PMKBNC Los Angeles, CA (April 2013 September 2015) A leading consumer public relations agency that merged with Rogers & Cowan in 2020 and has since rebranded as R&CPMK.Vice President, Brand Communications Recruited to co-lead and transform the firms consulting practice by introducing innovative cross-team collaboration approaches. Managed the #2 account, Genworth Financial, along with engagements for other high-profile clients (Diageo, Verizon, Cole Haan).Genworth Account Key Achievements: Created and launched the first-ever R70i Aging Suit (exoskeleton), aligning innovative technology with Genworths business objectives to spark a conversation around aging. Partnered with celebrity influencers to develop a content strategy supporting the suit, earning extensive media coverage (NYT, WSJ, online publications) through a national tour. Premiered the Aging Suit at the Aspen Ideas Festival, won Best in Show at CES 2015. Early CareerOBAMA FOR AMERICA (U.S. PRESIDENTIAL ELECTION) Deputy National Surrogate Director Generated $100M+ in earned media. DEMOCRATIC NATIONAL COMMITTEE Finance Director Drove major donor fundraising for NE, Americans Abroad. CBS SPORTS Programming & Production Manager Hired as an executive assistant to the CEO; promoted. EducationExecutive Education Program, Digital Business Leadership Columbia Business School Masters Degree, Political Management The George Washington University Bachelors Degree, Mass Communications Boston College Awards & DistinctionsCouncil Member Forbes Communication Council 2024 to Present Winner Ad Age Marketing, Vanguard Rising Star 2023 Winner Creative B2B Lions 2023 |
