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Title Sales Manager Territory
Target Location US-WI-Madison
Email Available with paid plan
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Candidate's Name
Sun Prairie, WI Street Address  PHONE NUMBER AVAILABLE
EMAIL AVAILABLE
Seeking a challenging Management or Sales related position, where my experience and abilities will provide for continued career growth with advancement opportunity.SKILLSCicerone Beer ServerKey Account DevelopmentWholesale OperationsMarket and Competitive AnalysisMargin Minder and VIP SoftwareIRI & Nielsen Data AnalysisEXPERIENCE2023-2024TERRITORY MANAGER  US FOODSDeveloped new business; identified prospective customers by utilizing market intelligence databases, business directories and following leads from existing clientsKnowledgeable of market conditions, product innovations, and competitors productsIncreased product distribution, opened multiple accounts, product knowledge of over 1,500 SKUs2021-2022WICONSIN REGIONAL SALES MANAGER  PAULANER USACalled on 12 Wisconsin distributors throughout the state.Implemented incentives, was responsible for inventory beer orders, conducted samplings, and POSIncreased sales to 10.2% within one yearWorked the Wisconsin market both on and off premiseIntroduced new products to Wisconsin marketCommunicated with distributors on a monthly basis via Zoom2018-2020VP OF SALES, DRINK WISCONSINBLY HOLDINGSSuccessfully launched two new products - Drink Wisconsinbly Brandy and Drink Wisconsinbly Amber Lager. Gained over 1,000 points of distribution for brandy and over 3,500 points of distribution the amber lager.Met with distributors on a quarterly basis to discuss market strategy, pricing, sales incentives, crew drives, sales and inventory.Coached, trained, and motivated 2 sales rep to sell Drink Wisconsinbly merchandise which generated $1M in sales in 1 year.Conducted meetings with chain buyers to generate displays, ads and pricing promotions. Key accounts included Kwik Trip, Woodmans, Meijer, Festival Foods, Piggly Wiggly, Ottos, Total Wine, and Sendiks.Responsible for the ordering and inventory for all raw material for brandy production. Materials included: brandy, port wine, corks, glass, sleeves, labels, shippers, and point of sale.2014-2018WI  AREA SALES MANAGER, PABST BREWING COResponsible for the 8 largest volume distributors in WI. Sold over 2.3M cases and generated $32M dollars in revenue per year.Met with distributors on a monthly basis and implemented sales incentives, introduced new products, discussed sales goals and inventory.Coached, trained, motivated, and evaluated 3 Retail Sales Managers with working with eight wholesalers to sell, market, and service accounts to maximize the sale of brands including Pabst, Not Your Fathers Hard sodas, Old Style and Old Milwaukee.Hosted and planned the National Distributor Meeting held in Milwaukee, WI for 1,100 participants.Consistently grew sales and profitability and managed a $225K annual territory expense budget.Met with Key Account buyers to institute sales programs to increase PBC brand sales.1995-2014SALES MANAGER  GENERAL BEER DISTRIBUTINGCreated, monitored, and evaluated all incentives, sales goals, distribution goals, and objectives with assigned sales representatives.Identified, proposed, and executed pricing strategies with suppliers vs competition.Effectively increased both sales dollars and gross profit by 200% in my tenure as part of the Sales Management team.EDUCATIONBACHELOR OF SCIENCE DEGREE BUSINESS ADMINISTRATION  UNIVERSITY WI -LA CROSSELA CROSSE, WICONCENTRATION IN MANAGEMENT

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