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Candidate's Name
Senior Full-Stack Salesforce Developer Apex, Lightning, Integration
Salesforce CRM | Cloud Solutions Architect
Address Washington DC, 20001 United States
Phone PHONE NUMBER AVAILABLE
E-mail EMAIL AVAILABLE
With over 10 years of experience as a Salesforce Marketing Cloud Developer, I specialize in
designing, implementing, and optimizing marketing automation solutions. My expertise includes
Salesforce Marketing Cloud tools Email Studio, Journey Builder, Mobile Studio, and Social Studio
allowing me to create impactful, personalized customer experiences. I am proficient in AMPscript,
SQL, and API integrations, with advanced skills in AMPscript, Server-Side JavaScript (SSJS), HTML, CSS,
and JavaScript for dynamic content and custom templates. My experience covers REST and SOAP
APIs, data extensions, and data modeling, as well as data import, export, and transformation using
tools like Import Wizard and SQL Queries. I excel in tracking and reporting with Email Studio reporting,
Analytics Builder, and Google Analytics, and have familiarity with Einstein Analytics and AI-driven
predictive modeling. I ensure compliance with data privacy regulations such as GDPR, CCPA, and
CAN-SPAM. My technical project leadership includes system architecture analysis, solution design,
scalability planning, and stakeholder communication, complemented by expertise in Salesforce
development with Apex, Visualforce, Lightning Components, and Salesforce Lightning Experience
(LEX).
Skills
Salesforce Development: Apex (Classes, Triggers, Controllers), Visualforce Pages &
Components, Lightning Components (Aura & Lightning Web Components), Salesforce
Lightning Experience (LEX), Salesforce Classic
Integration & API: Salesforce Integration (MuleSoft, Salesforce Connect), Third-Party API
Integration (Pardot, Zuora, FinancialForce, AT&T, DocuSign), SDK Development, REST APIs
Custom Solutions: Custom Applications, Dynamic Pricing & CPQ, Custom Salesforce
Solutions, Fulfillment Automation
Data Management: Salesforce Data Loader, Data Optimization, SOQL & SOSL, Batch Jobs
Creation
Performance & Security: Performance Optimization, Security Implementation (Roles,
Profiles, Permission Sets, Sharing Rules), Governor Limit Management
Development Tools: Salesforce AppExchange, CI/CD Pipeline Setup (GitLab), Coding
Standards & Documentation
Process Automation: Process Builder, Workflow Rules, Validation Rules, Formulas
Reporting & Analysis: Reporting, Audits, Impact Analysis, Prototyping & Development
Architectural & Strategic: System Architecture Analysis, Solution Design, Scalability Planning,
Stakeholder Communication
Technical Project Leadership: Expertise in guiding project teams, ensuring timely delivery,
and managing resources effectively.
Work History
Jun 2019 - Senior Salesforce Full-Stack Developer
Current Engro Digital
Solution Design: Develop scalable, configurable, and secure Salesforce
solutions, considering existing architecture and complexity. Ensure solutions
meet quality, security, configuration, and usability standards.
Impact Analysis: Evaluate the potential effects of proposed changes on
functionality, integrations, security, data, performance, and usability.
Conduct regular checks to ensure compliance with internal policies.
Requirements Analysis: Collaborate with Product Managers and
stakeholders to gather and analyze functional, non-functional, and
business requirements. Provide technical insights and solutions to address
challenges and enhance requirements.
Prototyping & Development: Partner with R&D teams to create prototypes
and Proof of Concepts (POCs). Transform solution proposals into reality
through development, testing, and deployment, ensuring seamless
integration with existing systems.
Coding Standards: Establish and uphold coding guidelines, practices, and
security standards as recommended by Salesforce. Oversee coding
practices to ensure consistency and select appropriate technologies and
frameworks.
Technical Documentation: Create and review technical documentation,
ensuring clarity and completeness.
Performance Optimization: Regularly monitor and enhance application
performance.
Scalability Planning: Design scalable solutions to meet growing needs.
Security Implementation: Apply strong security measures for data
protection.
Salesforce Integration: Use MuleSoft and Salesforce Connect to improve
operations.
Custom Solutions Development: Build custom solutions with Apex,
Visualforce, Lightning components, and Salesforce CPQ.
Aug 2015 - Senior Salesforce Developer & Architect
Jun 2019 Blue Origin
Custom Salesforce Solutions: Designed and implemented tailored
Salesforce solutions using Apex, Visualforce, and Lightning components,
driving operational efficiency and scalability.
Supply Chain Optimization: Streamlined supply chain operations,
significantly reducing turnaround times and enhancing overall productivity.
Integration Expertise: Leveraged Salesforce Integration tools like MuleSoft
and Salesforce Connect to optimize data flow and ensure seamless system
connectivity.
Dynamic Pricing & CPQ: Developed advanced pricing models and
quotation processes using Salesforce CPQ, boosting sales effectiveness
and accuracy.
Architectural Advancement: Progressed from Salesforce Developer to
Enterprise Architect, overseeing complex system integrations with platforms
such as GetFeedback, Aircall, and Intercom.
Codebase Refactoring: Refactored nearly the entire codebase to adhere
to Salesforce best practices, reducing transaction save times and avoiding
apex governor limits.
Custom Applications: Created custom inventory management
applications to streamline logistics operations, reducing manual work and
improving daily processes.
Governor Limit Management: Transitioned updates from processes to
before triggers to minimize redundant save cycles and manage governor
limits effectively.
Batch Jobs Creation: Implemented batch jobs to handle bulk imports of
inventory items, mitigating governor limit issues and improving data
handling.
CI/CD Pipeline Setup: Established Salesforce code repository and CI/CD
pipelines on GitLab for version control and automated deployments.
POC & R&D: Developed proof-of-concepts for new applications and
integrations, addressing company needs and evaluating current and
emerging technologies.
System Architecture Analysis: Analyzed existing systems architecture and
collaborated with developers to recommend enhancements for better
performance and scalability.
Guidance & Standards: Led the development team in adhering to best
practices and standards, ensuring high-quality application development.
Stakeholder Communication: Informed stakeholders about the pros and
cons of technological solutions, providing updates on product
development and timelines.
Jan 2013 - Salesforce Developer
Dec 2015 Roland Berger (Consulting)
Apex Development: Designed and implemented Apex triggers and classes
to automate complex business processes, enhancing operational
efficiency and reducing manual effort.
Visualforce & Lightning Components: Developed robust Visualforce pages
and Lightning components to create responsive and intuitive user
interfaces, improving user experience.
API Integration: Integrated Salesforce with third-party APIs, including
Pardot, Zuora, FinancialForce, AT&T, and DocuSign, for seamless data
exchange and expanded platform functionality.
SDK Development: Wrote SDKs to consume external REST APIs using Apex,
Named Credentials, and Basic Auth, maximizing code reusability and
maintainability.
Trigger Management: Refactored existing triggers and developed new
ones using the Apex Enterprise Trigger Pattern, ensuring efficient and
scalable code.
Reporting & Audits: Created detailed reports to analyze operational audit
and marketing effectiveness, providing actionable insights for strategic
decisions.
Sales Automation: Developed a quote creation wizard using Apex,
Visualforce, and Zuora SOAP API, reducing order placement time from 3
minutes to 1 minute.
Data Optimization: Deprecated a custom object, freeing up 3.8 GB of
data storage space and optimizing system performance.
DocuSign Customization: Customized DocuSign integration to redirect users
to the checkout page after signing, leveraging DocuSign landing pages,
Apex, and Visualforce.
Fulfillment Automation: Developed a scanning app with Apex, Visualforce,
and FinancialForce API, reducing order fulfillment time from 2 minutes to 25
seconds.
Salesforce Integration: Integrated Salesforce with a Rails server using
connected apps and username-password OAuth flow, creating REST APIs
for data synchronization.
Education
Bachelor of Science: Computer Science
Stanford University
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