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Work ExperienceUX Content DesignerEMAIL AVAILABLEhttps://LINKEDIN LINK AVAILABLEcalleygessel.comPHONE NUMBER AVAILABLELewisville, TX, USAI'm an innovator in content design and UX writing with a proven track record in generating creative ideas and strategic solutions. Adept at translating complex concepts into engaging, user-centric experiences, enhancing product value and user engagement. Calley GesselSenior UX WriterCoreLogic Irving-Sole UX writer directing content strategy for multiple fintech products and our design system, collaborating with UX design and development, marketing, and product management to enhance user experience and product coherence. Leveraged expertise in Adobe Creative Suite and Figma and proficiency in HTML/CSS for content design, often utilizing GPT - 3 and GPT-4 for advanced content generation.Drew on information architecture to audit and redesign the sitemap and navigation for the company's design system. Created a 25-article UX writing style guide in under two months, establishing brand voice and tone, establishing grammar and style rules, providing guidance for accessibility and internationalization, and defining content patterns. Apr 2023 Sep 2024Associate Information ArchitectImagine Learning Provo-Collaborated with instructional design, user experience, development, technical support, and product management teams. Enhanced edtech products, ensuring intuitive information architecture that supported educational efficacy and user engagement. Leveraged expertise in database design and taxonomy development to architect a sophisticated table schema for a new CMS, enhancing content organization and retrieval efficiency. Crafted sophisticated metadata structures and information hierarchies for diverse reports across four educational platforms, utilizing taxonomy and metadata for precise content organization and presentation. Drew on expertise in information architecture, utilizing a proprietary toolkit to streamline and enhance content storage and assembly for two edtech products.Jan 2022 Dec 2022Content DesignerWeld North Education Provo-Developed content strategy for two educational products. Responsible for writing and localizing UI copy in both products, including onscreen instructions, labels, buttons, and error messages. Facilitated communication and collaboration across multiple teams, including marketing, instructional design, and software development. Managed content assembly and deployment for two products, including training of employees to use GraphCMS and a proprietary content toolkitDeveloped procedures and information models for documenting hundreds of media licenses as well as an in-product crediting systemJan 2021 Dec 2021Curriculum Writing ManagerImagine Learning Provo-Led a team of five through a company acquisition, steering the content creation for our largest product launch. This involved managing the development of hundreds of longform stories and articles, overseeing copyediting, reviews, approvals, and rigorous fact-checking.Sep 2019 Dec 2020Volunteer ExperienceOrchestrated the creation and editing of hundreds of course materials, drafting and refining a wide array of content, from fiction to poetry, ensuring high quality that aligned with educational goals and catered to diverse reading levels. Partnered with SMEs to develop over 200 learning objectives and gameplay descriptions, integrating content audits, instructional design research, and document design using Adobe Creative Suite for a comprehensive content catalog. Curriculum WriterImagine Learning Provo, UT-Wrote educational content and performed usability, efficacy, and engagement studies for over 20 e-learning games and internal tools. Served as Scrum Master for the cross-functional team that created the company's first 3D suite of games. Wrote specs and technical documentation.Authored 4 engaging creative pieces for the product, including fiction and nonfiction Applied expertise in Content Writing to develop comprehensive UX guides and manuals for product users Copyedited 40+ fiction and nonfiction pieces for children ages 512 Nov 2014 Sep 2019Associate Instructional DesignerInContext LLC Orem-Designed and wrote content for three college-level courses. Responsible for research, assignment writing, rubrics, and instructions.Worked with subject matter experts in 3 disciplines disciplines : English Language & Literature, U.S. Government, and U.S. HistoryDesigned 3 online community college, dual-language courses to help English-language learners earn professional degrees Mar 2014 Aug 2014Assistant Project ManagerMiddlebury Interactive Languages Provo-As the French-language expert, managed the development of multiple French-language courses for high school students. Wrote and implemented governance for content quality and instructional effectiveness. Developed project timelines and deliverables. Managed the launch of a level-2, high school, immersion French course on a brand new LMS Edited and proofread both French and English content in multiple online language courses Met with clients across the country to resolve pedagogical and technical issues Sep 2013 Feb 2014Lead Interaction DesignerMiddlebury Interactive Languages Provo-Led a cross-functional team in the design and development of French-language courses. Collaborated with French experts andSMEs to bring authenticity to online immersion courses, emphasizing professional communication in French. Designed interactions for courses based on outlines by instructional design. Designed and laid out over 100 interactive screens for first - and second-level, online, high school, immersion French courses Led a cross-functional team in course developmentJul 2012 Sep 2013InternNonproliferation Policy Education Center-Accepted into the University of Utah's Hinckley Institute of Politics internship program. Managed NPEC's website, including archiving nuclear policy articles and essays. Created and edited presentation materials for educational seminars. Conducted research on the history of U.S. nuclear weapons policy May 2011 Aug 2011LanguagesAwardsCertificatesCore SkillsAdobe Creative Suite, Confluence, Figma, GitHub, Google Docs, JIRA, MadCap Flare, Maze, Microsoft Office, Miro, Notion, SharePoint, SmartSheet, Information Design, Content Design, Content Strategy, Copyediting, Data Analytics, Information Architecture, Information Hierarchy, Information Modeling, Metadata, Sitemapping, Style Guides, Taxonomy, Typography and Styling, UX Writing, User Experience, A/B Testing, Analytics, Card Sorting, Ethnography, Focus Groups, Usability Testing, User Flows, User Interviews, Agile Methodologies, Systems, HTML / CSS, SCRUM, Problem Solving, Project Management, Source Control, User Stories, Wireframing, Content Management Systems, User Research, Design Tools, Information Technology, Systems Thinking, Communication Skills, Ability to Work Independently, Consistent, Consistency, Flexibility, Communication, Content Writing, Multi-Disciplinary, Product Writing, Analysis, Competence, Practical, Storytelling, Thoughtful, Content Guidelines, Content Plan, Google Drive, Heuristic Evaluations, User Testing EducationUniversity of Utah -Bachelor of Arts AnthropologyGPA 3.97Aug 2008 May 2012English (fluent), French (fluent)Graduated magna cum laudeUniversity of UtahReceived Honors Certificate. Inducted into multiple honor societies: Phi Beta Kappa, Pi Delta Phi, Phi Eta Sigma, and Golden Key.May 2012TechComm Fundamentals Bootcamp 31/12/2020